Project Proposal to

NTPC, KANIHA on
Backyard Poultry and
Goatery for Takua
Village

Submitted by SAMBANDH

Email:
sambandhindia@gmail.com Tel: 0674-2465214/2465550
Mobile: 7682853610/7682853600/
Website: www.sambandh.org
9437024367
 2

A. Executive Summary

The secondary agriculture plays a vital role in the economic development of the farming
community of the district. In this sector mostly enterprises like poultry, dairy, goatery,
mushroom and fishery in particular serve as an additional livelihood option for the rural
community in all the blocks of the district. The major livestock resources of the district are
cattle, goat and poultry (chicken & duck) which act as an important source of additional
income for the farm women. Backyard farming has over the years contributed to a great
extent to the agrarian economy of different countries. In the same way, rural backyard
poultry production plays a vital role in the rapidly growing economy. It provides livelihood
security to the family in addition to securing the availability of food. Unemployed youth and
women can also earn an income through poultry farming (Padhi, 2016).

It require hardly any infrastructure set-up and besides supplementary and steady generation,
rural backyard poultry can improve food sufficiency, can also unleash human productivity,
encourage women and unemployed youth, and bridge the gap between demand for
production of eggs and meat (Priyadarshini, 2016). The role of backyard poultry farming in
sustaining and enhancing poor peoples’ livelihoods in developing countries is well
recognized (Ahuja et al, 2008). However, back yard poultry farming is the cornerstone of
poultry farming in the district but its growth is limited due to high seasonal mortality, low
productivity and sub optimal management (Rawat et al, 2016).

Backyard poultry and Goat Rearing is an effective intervention for improving nutrition and
creating socio-economic transformation. A study conducted in Odisha to find out the impact
of backyard poultry on the challenges posed by poverty and nutrition. The study concluded
that there is a positive correlation between backyard poultry production and livelihood
indicators including gender equality, insurance, savings, food security and nutrition (Singh et
al. 2017). Scholars maintain that partnering with women to implement backyard poultry has
successfully led to enhancing the nutrient quality and household food quantity, managing
and preventing anaemia and micronutrient gap, improving access to commodities,
education and sanitation for women and augmenting access to healthcare in vulnerable
communities (Sethi et al. 2017).

It is furthermore noted that the poultry industry in India is emerging as the world’s second
largest market. The industry is growing at a rate of 12 to 15 percent every year. Production as
of 2016 was 70 billion eggs and 3.8 million tons of poultry meat. Growth is 6-8 percent in layers
and 10-12 percent in broilers per year. There is a considerable variation in per capita
consumption between rural and urban areas and across regions. Per Capita consumption of
eggs is only 7.7 per annum in rural areas compared with 17.8 per annum in urban areas.
Similarly, per capita consumption of poultry meat is 0.24 kg in rural areas and 1.08 kg in urban
areas. This is due to lack of access and affordability of poultry in rural areas.

With the large agrarian population in the country, backyard poultry is the most widely spread
poultry production in the country forming a regular part of nutrition and family income for
poultry farmers. Published estimates of the proportion of backyard poultry birds in the
national flocks of the developing countries of Africa and Asia vary from 70 to 95 percent, with
an average of about 80 percent. Currently Backyard poultry is also encouraged by the
government. The formal poultry industry contributes nearly 70 percent of the total output of
poultry products in India, with 30 percent from the unorganized sector.
 3

The National Institute of Nutrition has recommended 180 eggs and 11 kgs of meat
consumption per capita for India. However, per capita availability of meat is 1.6 kgs and that
of egg is 42. Average consumption of eggs in major cities is 170 per capita and that in smaller
cities is 40. However, average consumption of eggs in developed rural areas is only 20 per
capita and in under-developed rural areas, is only 5. Analyst studies reveals that the total
egg consumption in the country is estimated to increase from 34 billion in 2000 to 106 billion in
2021 and poultry meat consumption from 687 million kgs. in 2000 to 1,674 million kgs in 2020.
Therefore, this shows a demand potential for both meat and egg consumption that will grow
exponentially over time.

The tribal population normally consume local backyard chicken and egg as a vital source of
protein and nutrients in their diets, if available. However, the challenge is extreme poverty
leads to a poor nutrition standard in the community. The composition of food expenditures
for 2009–10 (NSS:2011) shows high expenditure in rural Odisha on eggs, fish, meat, pulses, and
fruits. This means that insufficient income often prevents families from accessing the vital
nutrients provided by these foods. Through this project Initiative, these families will be
empowered with improved income through backyard poultry production at household level
thus giving them accessibility to reliable source of nutrient rich food.

B. Project Area & Demography

Takua village is situated in Kaniha block of Angul district. The village is spread across 3 kms
radius and it is 2.5 kms away from Kaniha block. The main occupations of villagers are
agriculture. Main source of income is as daily labourer in agricultural field and women are
engaged in Goat rearing. Few of the family are engaged in NTPC as daily wage labourer
and as full time workers. Mostly the farmers are having very small land holding and depend
on only one crop. We have done the social mapping to know about the social dynamic and
willingness and need of the people for livelihood support. We have surveyed 173 households
and in takua village, we found 63 household are landless. Remaining farmers are having very
nominal land holding range from 0.5 Acre to 1 Acre.
 4

C. Project Description

In the two years of the project period, the project will improve the nutrition and economic
livelihoods of 180 households of Takua village in Kaniha Block of Angul district through
Backyard Poultry production and Goatery, augmenting accessibility, and awareness of
poultry and meat nutrition in the community

The overarching goal will be approached through three pathways:

 Empowered communities of producers will create clients for input services at the
grassroots,
 Will increased demands through nutrition awareness
 Will create sustainable market for the smallholder producers while improving nutrition
status in the target communities at a larger scale.

Project Objectives

1. Improve income to close the Living Income gap across 180 households in Takua
village focusing on women
2. Increased availability of and access to nutrient rich foods (eggs, poultry, meat)
through improved production and productivity
3. Increased community awareness of the nutritional value of poultry and meat for 180
Households in two years

Project Major Outcome

 SHGs will be empowered and successfully managed with savings and credits and take
up collective work in the villages with regard to poultry and goatery
 Improved income of 180 families through poultry and goatery production
 Improved consumption of chicken and eggs in the community
 Improved awareness of best practices of livestock management in the community
 Improved awareness of nutritional benefit of poultry and meat consumption in the
community
 Market linkages of the producers and exiting FPOs for sustainable trade of poultry
 Develop an evidence-based model of Community Hatchery to improve backyard
poultry production at the community level
 Production capacity of 200 chickens per year per household over a period of 1 years
 Production capacity of 1000 eggs in a year.
 Production capacity of 14 goats within a span of 14 months.
 100 Nutri kitchen garden will add to nutritional value in daily diet.
 5

The programmatic activities will be aligned with the holistic approach focusing on:

 Improved income and asset

 Nutrition and Food Security
 Women Empowerment
 Social Capital

D. Cost Analysis of Backyard Poultry and Goatery

Activity: Backyard Poultry

Backyard poultry is one of the important livelihoods of most of the rural families. It has a strong
potential as an income generation activity by sale of eggs or chickens. The rural community
also uses poultry birds for traditional rituals & sacrifices. The traditional backyard poultry is less
remunerative than modern backyard poultry which practices by rearing low input
technology dual purpose birds under scavenging conditions. This dual purpose birds will have
egg laying capacity 150 to180 eggs per year in the scavenging condition as against 30 to 50
eggs by a desi bird per year. They also attain a bodyweight of 2.0 to 2.5kgsin 180 days. The
egg weight is 50 grams having tinted brown coloured shell similar to desi birds. There is always
a demand for desi birds in market which fetch a good price. Generally the males are sold
form eat purpose and hens are retained for egg production. Thus a farmer can rear 2 to 3
batches in a year and generates an incremental income of Rs.10,000/− to Rs.12,000/−per
annum with an average profit of Rs.6000/−to Rs.6500/− per cycle of 150 to180 days. Thus, rural
poultry farm generates additional income but provides employment opportunities to rural
women and helps to bring about the desired socio−economic changes in the rural areas
Cost Breakup

A Fixed Assets Price (INR)

Cost of low cost Night Shelter of Size (8 feet x 5 feet) 5000.00

Adult Feeder 2 kg capacity & Adult drinker 1.5 lt 750.00

capacity (2 no. each)

Sub Total (A) 5750.00

B Variable Cost

Cost of 28 days old Growers 25 nos @100/- 2500.00

 6

Chick Vaccines and Medicines @18/- for 25 nos. 450.00

Cost of Feed @0.50gms per day per bird for 65 days 1800.00
(3.25 kg/per bird)

Sub Total (B) 4750.00.00

Total Cost (A +B) 10,500.00

Cost Sale Profit Analysis

Particulars Price (INR)

Sale of birds at 6 months age of Body Weight 7500.00

1.5Kg@Rs.250/perkg i.e Rs375/Bird assuming
20 birds in 2 batches

Selling of eggs 1000 nos from 10 birds in a year 5000.00

Selling at least 200 nos (7days) chicks by hatching @ 50 10000.00

Total Income from Sale 22500.00

Total Profit (22500 – 10500) 12000.00

(Assumption has been made on two cycles per year)

Activity: Goatery

Angul district production of goat meat is higher than the state average and is in high
demand in the district due to more consumption. Due to high concentration of SC & ST
population in the districts, the consumption rates are quite high in the entire district.

There are 24 recognized goat breeds in india. Every goat breed has their own specialty
some are the best in milk production and same are best meat purpose goat breeds. In
india goat is popular for their meat because the goat meat is tastier than any other meat
and eating goat meat is no religious taboo. Black Bengal one of the best breed for Odisha
environment. Black bengal is the breed of west Bengal. The main characteristics of black
bengal is the quality of their meat. Black bengal goat meat is tastier than any other goat
meat. This is the small size high productive goat breed. Black Bengal is the meat purpose
goat breed. The female Black bengal goat matures early compared to other goat
breed. The black bengal gives birth to twins, triplets, quadruplets and sometime quintuplets
(five) is normal in case for black bengal goat.
 7

Expenditure for small unit Goat farming

Detail of Fixed expenditure Rs. 210 Cost of 1 Goat Cost

per kg
Cost of 1 doe ( 12 kg weight) 12 × @210 2520 2520×4
=10080.00
Vaccine & medical charges Rs 4 @150 150 600.00
150 per goat

Insurance cover for 4 no. Doe 4 @250 250 1000.00

Construction of Goat shed 1 Unit 5000.00
Goat purchasing & other cost 16680.00

Production cycle:

The ratio of kids is 60% twins and 40% single. 4 goats are getting pregnant. We are getting 2
crops in 14 months with 10% mortality rate. We will get 7 kids in one batch (7 months). Or 14
kids in 14 Months.

Sale of Animals

No. of kids for sale Kids x goat weight x sale Cost

weight
1st Cycle
Selling price of 3 kids of 6 months with 3x20x210 12600.00
an average weight of 20 kg is ready
for sale in Rs 210 per kg
2nd Cycle
Selling price of 6 kids of 6 months 6x20x210 25200.00
Manure of goats in14 month 1000.00
Total sale of animal cost 38800.00

Cost Profit Analysis:

Total Fixed investment = Goat purchasing cost + Cost of shed + Equipment

Total Fixed Investment =16680
Total profit = Total sale of Animal cost –total monthly expenses
Total Profit = Rs. 38800 – Rs. 16680 = Rs. 21920 (The profit can fluctuate according to the
market rate of feed)
 8

E. Project Implementation Plan (Please refer Appendix 1 Gantt Chart)

Year 1
Project Activities
May, 2021 June, 2021 July, 2021 August, 2021 Sep, 2021 Oct, 2021 Nov, 2021 Dec

Staff Recruitment and Preparatory meeting

with Stakeholders

Baseline Survey

Project Inception Meeting

Project Orientation Meeting

Finalization of Project Monitoring & Evaluation

Tools

Finalization of Finance Protocol

Finance & Programme Training

Internal Review Meeting

Donor Review Meeting & Field Visit

Sambandh Monitoring Visit

Selection of Beneficiaries/Inputs

Input Supply (Chicks & Goats)

Vaccination & Meeting in each quarter
Training on Backyard Poultry Management and
Goatery

Training on SHG Management

Monitoring of Inputs
Azolla Tank/Poultry and Goat feeding Training
Meeting for convergence with other line
departments
Capacity building training for SHG
Orientation training on FPO Management
Hatchery Support & Training
Community Agro VET Enterprenuers Training
Formation of FPO and Training
Public Relation for Visibility and Marketing
Poultry Feeder Support & Training
Refresher training on input management
 9

F. Sustainability Plan & Convergence

The project aims to bring positive changes in the livelihood practices of local communities
through promotion and formation of Farmer Producer Organisation. The livelihood
opportunities / income generating activities are identified considering the existing socio-
cultural practices of the target communities. The skill building measures are planned to
improve the effectiveness of existing livelihood practices. The project will not impose any
practice that is locally unviable. he behavioural and attitudinal changes brought in by the
project among the women will empower them to actively participate in decision making
processes at the community level. The socio-cultural changes brought in by the project, in
terms of livelihood practices, will have lasting impact on the target beneficiaries even
beyond the project period.

This looks for the project’s approach to sustainability:

 Federating and associating user & interest groups, of men and women, across village
(e.g. Farmers Clubs, SHGs, processing and marketing) so these bodies can assume
the role of SAMBANDH in improving access to government and private services and
resources;
 project initiated groups with confidence and skills, will be able to continue relations
with field staff, so removing the long term need for SAMBANDH;
 cadres of village specialists in various skills who can sell their services in the long term,
a model already successful in the livelihood projects;
 Sambandh will explore the possibility with other government line department for
leverage of fund/Schemes from them
 Through capacity building & Training, in community trained staff will be available to
take up the activity with their technical support.
 10

G. Budget

Total Unit
Sl. Proposed Villages in first Total Input
Name of the Interventions Unit proposed Unit Cost
No phase Cost(INR)
Unit

A Livelihood Intervention

1 Backyard Poultry Takua No 42 10,500.00 4,41,000.00

2 Goatery Takua No 50 16,680.00 8,34,000.00

Promotion of Nutri Kitchen

3 Garden and demonstration Takua No 100 1,500.00 1,50,000.00
site

4 Hatchery Unit Takua No 1 1,30000 1,30,000.00

Sub-total (A) 15,55,000.00

Skill Development &

B
Knowledge Transfer

4 Orientation Training to SHG Project Village No 2 5,000.00 10,000.00

Members

5 Training on Nutri Kitchen Project Village No 2 5,000.00 10,000.00

Garden, Vegetable
Cultivation and Nursery
Raising

6 Training on livestock Project Village No 2 5,000.00 10,000.00

management, vaccination,
Backyard Poultry )
7 Skill Development Training Project Village No 2 5,000.00 10,000.00

8 Baseline Survey , Data Project Village No 1 20,000.00 20,000.00

Collection and
Documentation
Subtotal (B) 60,000.00

Total Program Cost 16,15,000.00

 11

C Administrative Cost 35,000.00 4,20,000.00

(Monitoring, Salary, Travel,
Statutory Cost, Rent,
Stationery & Miscellaneous)

Total Project Cost 20,35,000.00

---------------------