Professional Documents
Culture Documents
Comprehensive Plan
Steering Committee
Analysis Review Meeting
« Communication Plan
« Project Branding
WE ARE HERE
01 Project Scope + Schedule Review
02. Logo + Website Reveal
SCAN ME
01. Meet Our Team
02. Project Scope + Schedule Overview
03 Physical Profile
Physical Profile
Base Map
« 10.85 square miles Altoona
« Incorporated in 1956
« Closest suburb to
Highway 163
Downtown Des Moines Des
(approximately 15 Moines
minutes or 6 miles)
Rising Sun
Physical Profile
Existing Land Use
« Lots of undeveloped Altoona
land on east side of
community – both
highway facing and
otherwise Highway 163
Des
Moines
« Significant low-
density residential
presence
Commercial 3.4%
+
« Homes < $150,000
+
« 2 or fewer bedrooms
+
« 1 bathroom
Physical Profile
Zoning Map
« Industrial zoning Altoona
south end of town
« Commercial along
University Ave Highway 163
Des
Moines
« Special Commerce
Park zoning
« Active members
of two WMAs
« Stream Buffer
Protection +
Management
Ordinance in
place
Physical Profile
Tree Cover
« Latest GIS data on tree Altoona
cover in from 2009
04 Infrastructure + Transportation
Analysis
Infrastructure Analysis
Corporate Limits
« Existing Corporate
Limits
« Sanitary Sewer
Infrastructure
Infrastructure Analysis
Sanitary Sewer
Infrastructure
« 60th Lift Station
Renovation
« Gibson Sanitary
Sewer Extension
« NE 64th Sanitary
Sewer Extension
« NE 80th Sanitary
Sewer Extension
Transportation Analysis
Transportation Plan &
Infrastructure
« NE 75th Street / Commerce
Park
« NE 70th Street
Improvements
« SE 68th Street
Improvements
« Sherrylynn / University
Avenue Improvements
« Shadyview / University
Avenue Improvements
« Shadyview Blvd.
Reconstruction
Transportation Analysis
Stormwater
Management and Open
Space
« Stream Buffer Ordinance
« Iowa Stormwater
Management Manual
(ISWMM)
« Regional Stormwater
Management Basins
01. Project Scope + Schedule Review
02. Logo + Website Reveal
05 Market Analysis
Economic Development Analysis
« Demographics
« Housing Market & Demand
« Next Steps
Economic Development Analysis
Key Questions for Pleasant Hill
« How has Pleasant Hill changed over
the years? In terms of population, age,
household composition, income, etc.?
Growth has slowed since 2010, with an Pleasant Hill has grown at a slower rate
annual growth rate of 1.5% than nearby Altoona since the 2010 U.S.
Census; Slightly slower than Polk County
and the Des Moines metro.
Demographics
Projecting Population Growth 28,730
Pleasant Hill’s population has fewer children Pleasant Hill’s population has aged since
& teens, and a larger share of older adults, 2010. It is younger than the Des Moines
than neighboring communities. metro and Iowa statewide averages.
Demographics
Educational Attainment
« Altoona: 34.1%
« Ankeny: 52.9%
« Iowa: 30.9%
Demographics
Household Composition
Over half of Pleasant Hill’s households are There is potential demand of smaller units
made up of one or two people shown by the imbalance of household size
and housing unit size in Pleasant Hill
Demographics
Household Tenure
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
US DEPT OF HOUSING AND URBAN DEVELOPMENT, 2022
Housing Market
Housing Costs
Home sales prices have increased much more Since 2013, increases in both home values and
rapidly than rental housing, rising by 31% rental costs have far outpaced median
since 2020. incomes.
Housing Market
Single Family Housing Production
Three-quarters of the housing supply is in single-unit Majority of housing stock has been built since the 1990s
buildings. “Middle housing” makes up less than 1% 30% built prior to the 1990s / 15% built since 2010
of total housing supply.
Housing Market
Housing Supply
Dominant housing type in Pleasant Hill three Homes have grown in size over the decades,
or four bedroom home on 0.25 acre lot, one and newer subdivisions like Copper Creek and
or two stories, garage. Built through the 1990s. Arbor Lake, have larger homes on larger lots.
715 SE 55th St
2017
2 beds / 2 baths
1,410 square feet
0.12 acre lot
$250,000
Housing Market
Multi-Family Housing Supply
« Work-From-Home
®‹ =L × ‹ =f
Commercial Market
Understanding the Trade Area Geography
« All Pleasant Hill retail and dining establishments rely on a trade area that
extends beyond the city limits (and can vary greatly by store and category).
« Great Escape’s performance shows that Pleasant Hill retail has the potential
to reach a wider market for the right offering (although demand in most
categories will continue to be satisfied in Altoona’s regional shopping centers
through the planning horizon).
Commercial Market
Retail Gap Analysis and Future Demand
EXISTING CONCENTRATION
« Can area west of Hwy 65 provide ENOUGH ASSEMBLY
OPTIONS FOR NEW EXPANSION
MIXED-USE DISTRICT TYPE POTENTIAL TO
enough opportunity for mixed-use DEVELOPMENT? CREATE PEDESTRIAN FRIENDLY,
MIXED-USE DISTRICT?
« Developer interviews to understand where they « Work with City staff to assess revenue impacts
see demand for new housing and development
types in Pleasant Hill « How will development projections impact tax
revenue
« Identify areas based on stakeholder interviews,
public engagement, land value and feasibility « What land uses maximize your tax base?
analyses
« How to incentivize and support land use
outcomes to support tax revenue goals
01. Project Scope + Schedule Review
02. Logo + Website Reveal
06 Key Takeaways
Key Takeaways
« East/west divide
« Future retail growth will be tied to local residential growth – may be more
likely at more neighborhood scale.
01. Project Scope + Schedule Review
02. Logo + Website Reveal
07 What’s Next?
What’s Next?
Near-Term
« Sub-Area Plan Site Selection + Review
Mid-Term