BUS1100E (F) / Page 1 of 1

INTI INTERNATIONAL UNIVERSITY

DIPLOMA IN BUSINESS - LEARNING SIMPLIFIED

BUS1100E: INTRODUCTION TO BUSINESS

FINAL EXAMINATION: MAY 2023 TERM

Section A : (25 marks) Answer ALL questions on Canvas Quizzes.

Section B : (75 marks) Answer ALL questions by typing on Answer Sheet provided.

Question 2

(a) Interpret the following FIVE (5) common training methods for training the employees.
Support your explanation with examples.

(i) Orientation
(ii) On-the-job training
(iii) Apprenticeships
(iv) Off-the-job training
(v) Web-based and other electronic media-based training

(25 marks)

Question 3

(a) (i) There are different types of economic systems. Differentiate between a planned
economy and a market economy. Support your explanation with examples.

(ii) There are different degrees of competition. Differentiate between perfect competition
and monopolistic competition. Support your explanation with examples.

(25 marks)

Question 4

(a) A growing fashion brand that targets young adults has recruited you as a marketing
consultant. The company focuses on fashionable, budget-friendly clothes for young adults.
It is your job to create an effective marketing mix strategy to successfully market and sell
the products of the company.

Based on the scenario above, determine the FOUR (4) components of the marketing mix
for the fashion company.
(25 marks)

--THE END—
BUS1100E (F) / May 2023 Term / Tee Mcxin / 07-07-2023