A study funded by the European Commission

September 6, 2018
 Using electronic Identification, Authentication and trust
Services (eIDAS) for business

An eIDAS study on pilots for replication of multipliers: supporting the uptake of eIDAS services by business

September 6, 2018
3

Welcome
Jon Shamah (Chair, European Association for e-
Identity and Security - EEMA)

eIDAS study on pilots for replication of multipliers 3

Housekeeping

Questions?
Please enter any questions into the chat box and we shall
endeavour to answer them towards the end of the
webinar.

eIDAS study on pilots for replication of multipliers 4

AGENDA

eIDAS study on pilots for replication of multipliers 5

AGENDA

• Introduction
• Introducing the eIDAS toolbox
• Integration in knowledge and training programmes
• Reaching out to SMEs - creating a network of networks
• Q&A and conclusions (10min)

Speakers
• Jon Shamah (Chair, European Association for e-Identity and Security
- EEMA)
• Jon Switters (senior research associate, The Lisbon Council)
• Luc Hendrickx (Director of enterprise policy and external relations,
European Association of Craft, Small and Medium-Sized Enterprises -
UEAPME) eIDAS study on pilots for replication of multipliers 6
Introduction

eIDAS study on pilots for replication of multipliers 7

Why do we need eIDAS Trust Services ?

• There is no obligation for the Private Sector to

adopt eIDAS, but its use between counterparties
in any form of transaction reduces risk.

eIDAS study on pilots for replication of multipliers 8

Why do we need Trust Services ?

• Fear
• Uncertainty
• Doubt

eIDAS study on pilots for replication of multipliers 9

Why do we need Trust Services ?

• Fear of technology failure

• Uncertainty over security
• Doubt over commercial
governance

eIDAS study on pilots for replication of multipliers 10

Why are they so complicated?

• The European Union is made up of 27+ Member States, each with

their own priorities, political drivers and cultural background. This
extends to their views on privacy, data protection and the relationship
between Citizens and State.
• Each Member State has its own types of eIDs, citizenship registry
records, etc.
• Contrary to public perception, there are only a few issues where the
European Union can legislate directly for actions in Member States.
• eIDAS is a regulation which applies to all Member States but respects
each Member State’s preferences.

eIDAS study on pilots for replication of multipliers 11

How do we improve adoption of eIDAS in private sector SMEs?

• It is appreciated that every industry has its own needs, and SMEs in
particular do not always have the resources to implement the
solutions.
• This first Webinar is aimed at the “Multipliers” – That is trade-
associations, chambers of commerce, and service providers . We will
highlighting the resources that have been developed on the electronic
Identification, Authentication and Trust Services (eIDAS) specifically
for SMEs.

eIDAS study on pilots for replication of multipliers 12

Course description

• In this webinar we will:

• show the eIDAS interactive tool, which allows users to test eID
and Trust Services solutions in a simulated environment.
• introduce other SME-focused material on eID and trust services
such as infographics, videos, checklists and a guidebook.
• The aim is to help participants to share and use these resources
with their contacts (in the case of multipliers) and potential clients
(in the case of service providers) and to communicate the benefits
that eID and trust service solutions in a way that is relevant to
them.

eIDAS study on pilots for replication of multipliers 13

Introducing the eIDAS toolbox
Jon Switters
(senior research associate, The Lisbon Council)

eIDAS study on pilots for replication of multipliers 14

Objective and scope of the study

The main objective of the study is to create and run a pilot programme to promote the use of
eID and trust services among SMEs

Analysing the current use and demand for eID and trust services among SMEs in a selection of Member States and sectors in
a market analysis

Identifying where eID and trust services play or may play a role in digitising the business model of SMEs

Finding practical ways to empower SMEs with the knowledge and skills necessary to make the most use of the
opportunities provided by interoperable cross-border eID and trust services

Enhancing cooperation among various industry associations and other entities which can be involved in raising the
awareness amongst the SME community about these opportunities

Launching an online engagement process for continuous cooperation and exchange of best practices among SMEs

eIDAS study on pilots for replication of multipliers 15

Data collection activities

Desk research – analysis of key documentation at EU and national level.

Strategic interviews – Conducted in the Inception Phase of the study to gather information from
EU-level stakeholders on the topic.

Interviews with multipliers (42) - Interviews aimed to collect information on the current level of
awareness and knowledge of SMEs of eID and trust services in the multipliers network as well the
best methods of communication with SMEs on the topic.

SME survey (76) - Online survey to collect information directly form SMEs on their level of
awareness and use of eID and Trust Services, their interest in eID and trust services and their
knowledge and communication needs.

Stakeholder workshops – for feedback and validation

eIDAS study on pilots for replication of multipliers 16

The benefits of eID and trust services for SMEs

• Less administrative burden in electronic transactions

with companies, customers and public
administrations
More efficient business processes and, as a result,
eIDA •

S • Significant reduction in costs and increased profits,

• Safer electronic transactions leading to increased

consumers´ trust and bigger potential consumer
base.

eIDAS study on pilots for replication of multipliers 17

The role of the multipliers

Difficulty in reaching and engaging with European SMEs

eIDAS study on pilots for replication of multipliers 18

The eIDAS Toolbox for SMEs is available
online in 4 languages (EN, ES, FR, DE)

https://ec.europa.eu/digital-single-
market/en/eidas-smes

eIDAS study on pilots for replication of multipliers 19

eIDAS for SMEs web pages

All SMEs need to know about eIDAS in one place:

• INTRODUCTORY section
• DISCOVER section on how SMEs can implement eIDAS solutions,
with a focus on financial services, transport, online retail and
professional services sector
• LEARN section on what eIDAS can do for SMEs (webinars, and
course materials)

• TEST section to check eIDAS solutions and how they work in

the interactive simulation tool (available in the near future)

eIDAS study on pilots for replication of multipliers 20

Communication pack for business
Organisations and service providers

To help your organisation get national SMEs informed about potential

of eIDAS solutions for their business

http://ec.europa.eu/newsroom/dae/redirection.cfm?item_id=633183

The pack includes early preview of materials that will be available to

the public by the end of September

eIDAS study on pilots for replication of multipliers 21

Communication pack
components

• News release

• 1 introductory video

• 5 infographics

• eIDAS made easy –

guidebook for SMEs

• Downloadable checklist

• A series of webinars

• A calendar of SME /
eIDAS - related events

• Interactive Tool
eIDAS study on pilots for replication of multipliers 22
News release

For SMEs to be put on the

website / used in
communication with SMEs

eIDAS study on pilots for replication of multipliers 23

Introductory Video

Providing an introduction
to the eIDAS Regulation
and the benefits of eID
and trust service
solutions for businesses

eIDAS study on pilots for replication of multipliers 24

Infographics – eID and
Trust Service Solutions

An overview of the
different eID and trust
services under the eIDAS
Regulation and their
business benefits –
downloadable as .pdf

eIDAS study on pilots for replication of multipliers 25

Infographics – Financial
Services Sector

A practical example of
how eID and trust
services can be used in
the financial services
sector – downloadable as
.pdf

eIDAS study on pilots for replication of multipliers 26

Infographics – Transport
Sector

A practical example of
how eID and trust
services can be used in
the transport sector –
downloadable as .pdf

eIDAS study on pilots for replication of multipliers 27

Infographics – Online
Retail Sector

A practical example of
how eID and trust
services can be used in
the online retail sector –
downloadable as .pdf

eIDAS study on pilots for replication of multipliers 28

Infographics –
Professional Services
Sector

A practical example of
how eID and trust
services can be used in
the professional services
sector – downloadable as
.pdf

eIDAS study on pilots for replication of multipliers 29

eIDAS Made Easy
Guidebook

Explaining the basics of

eIDAS and the benefits of
eID and trust services for
SMEs - downloadable as
.pdf

eIDAS study on pilots for replication of multipliers 30

eIDAS Checklist

A download is available to
help businesses to choose
the appropriate eID and
trust service solutions for
their business –
downloadable as .pdf

eIDAS study on pilots for replication of multipliers 31

Knowledge and learning
programme – webinars

Providing information on
the use and integration of
eID and trust services

Date Nr Webinar Title

06.09 Webinar 1 Using the eIDAS for business
13.09 Webinar 2 How electronic identification (eID) can benefit businesses
27.09 Webinar 3 How trust services can benefit businesses
11.10 Webinar 4 The benefits of eID & trust services in the financial services sector
25.10 Webinar 5 The benefits of eID & trust services in the online retail sector
07.11 Webinar 6 The benefits of eID and trust services in the transport sector
15.11 Webinar 7 The benefits of eID & trust services in the professional services sector

eIDAS study on pilots for replication of multipliers 32

eIDAS / SME related
events
Date Event Location Country URL
4-5 September 2018 The conference Malmö Sweden https://2018.theconference.se/
8-9 September 2018 Techstars Startup Weekend Paris France https://startupweekend.org/locations/europe/fr
20 September 2018 IT Future Expo Warsaw Poland http://itfuture.pl/
21-22 September 2018 Next Conference Hamburg Germany https://nextconf.eu/
24-25 September 2018 Tech BBQ Copenhagen Denmark https://www.techbbq.dk/

26-27 September 2018 adtech London London UK https://london.ad-tech.com/

30 Sep - 2 Oct 2018 Bits and Pretzels Munich Germany https://www.bitsandpretzels.com/
24-28 September European eGovernment Week - Europe
29th of September Mandatory Cross-border recognition of notified eID schemes under - Europe
eIDAS
2-10 October 2018 E-Commerce Summit Warsaw Poland http://ecommercesummit.pl/
2 - 3 October 2018 StartupFest Health 2018 Utrecht The Netherlands https://www.startupdelta.org/events/startupfest-health-2018/

3-5 October 2018 South Summit Madrid Spain https://www.southsummit.co/

10-11 October 2018 MindTreck Tampere Finland http://www.mindtrek.org/
15-17 October 2018 SaaStock Dublin Ireland https://www.saastock.com/
19-20 October 2018 Innowave Summit Varna Bulgaria https://innowavesummit.com/home-en/
5-8 November 2018 Web Summit Lisbon Portugal https://websummit.net/
6-7 November 2018 ISSE2018 Brussels Belgium https://www.eema.org/events/
9 November 2018 Congress of Innovative Economy Warsaw Poland https://kongresig.pl/
13-14 November 2018 Big Data London London UK http://bigdataldn.com/
14-16 November 2018 Coworking Europe Dublin Ireland http://coworkingeurope.net/
12-18 November 2018 Global Entrepreneurship Week 2018 Global https://genglobal.org/gew
19-21 November 2018 SME Assembly Graz Austria http://ec.europa.eu/growth/smes/business-friendly-environment/small-business-
act/sme-assembly_es
21-23 November 20178 European Big Data Value Forum 2018 Vienna Austria http://www.bdva.eu/node/979
29-30 November 2018 Disrupt Berlin Berlin Germany https://techcrunch.com/event-type/disrupt/

4 - 5 December 2018 Slush Helsinki Finland http://www.slush.org/

StartUp Italia Open Summit Milan Italy eIDAS study on pilots for replication of multipliers 33
17 December 2018 http://www.startupitaliaopensummit.eu/
Interactive tool

Providing the opportunity

to test eID and trust
services in a simulated
environment using real life
scenarios.

eIDAS study on pilots for replication of multipliers 34

PREVIEW OF VIDEO -
GRAPHICAL MATERIAL

• Business organisations and service

• Video, providers receive access to the
working versions of the materials,
• 5 Infographics and which is still to be released to the
public at the end of September
• Interactive tool.

• http://ec.europa.eu/newsroom/dae/re
direction.cfm?item_id=633183

eIDAS study on pilots for replication of multipliers 35

Integration in knowledge and
training programmes
Jon Switters
(senior research associate, The Lisbon Council)

eIDAS study on pilots for replication of multipliers 36

 GET INVOLVED!
HOW TO INCORPORATE THE EIDAS
TOOLBOX IN YOUR ORGANISATION

eIDAS study on pilots for replication of multipliers 37

Events

1. Use the materials in presentation at events related to SMEs & eIDAS

eIDAS study on pilots for replication of multipliers 38

Training and development programmes

2. Incorporate the material into training and development programmes

eIDAS study on pilots for replication of multipliers 39

External communication channels

3. Use the material in newsletters, websites and social media channels

eIDAS study on pilots for replication of multipliers 40

Reaching out to SMEs – creating
a network of networks
Luc Hendrickx
(Director of enterprise policy and external
relations, European Association of Craft, Small and
Medium-Sized Enterprises - UEAPME)

eIDAS study on pilots for replication of multipliers 41

eIDAS study on pilots for replication of multipliers 42
Q&A and conclusions
Jon Shamah (Chair, European Association for
e-Identity and Security - EEMA)

eIDAS study on pilots for replication of multipliers 43

Q&A and conclusions

• Questions Chatbox

• Oral questions

• Conclusions

• Next webinar in series

eIDAS study on pilots for replication of multipliers 44

• Next webinar
September 13, 13.00h CET
on “How electronic identification eID can benefit business”

• More information
https://ec.europa.eu/digital-single-market/en/discover-eidas
Thank you for attending
 A study funded by the European Commission

September 6, 2018