PROFESSIONAL + PRACTICE + PORTFOLIO

WORDS YOU K N OW

Brand+
Marketplace+
Strategy+
Design
 WORDS YOU K N OW

What do these
mean when +
applied to you?
 WORDS YOU NEED TO K N OW

Risk+
Discomfor t+
Sweat+ -
(inspiration)

HOW TO BE A G R A PHIC DESIG NER W ITHOUT LOSIN G YOUR SOUL

Adrian Shaughnessy
Personal+
Brand+
Identity+
Design

YOU + BR A ND
PERSONAL + PROFESSIONAL + BRAND + IDENTIT Y
 Letterheads+
Curriculum vitae+
Business cards

B R A N D + A P P L I C AT I O N
IDENTIT Y + UNIQUE
 WORDS YOU NEED TO KNOW

“A resume should be treated as one

of your major design jobs. The
typeface you use, the layout, etc all
show exactly what level of design
you are at. Ever y detail counts, and
the sum of these details gives an
impression of you as a designer.”

W H AT T H E Y D I D N ’ T T E A C H Y O U I N D E S I G N S C H O O L
Phil Clever
BUSINESS CARDS + SIMPLE + UNIQUE
Self-promotion+
Marketing+
Strategy+
Networking

NET WORKING
SELF - PROMOTION + MEMOR ABLE
BUSINESS CARDS + SIMPLE + UNIQUE
SELF - PROMOTION + MEMORABLE
SOCIAL + MEDIA
Por tfolio +
Digital+
Print

PORTFOLIOS
C A R R YA L L S + Y U L S
 INDUSTRY FACTS

The UK’s creative industries

grew by 8.9 per cent in 2014,
nearly double that of the UK
economy as a whole.

D E P A R T M E N T O F C U LT U R E , M E D I A & S P O R T
 INDUSTRY FACTS

The industries are wor th

£ 84.1 billion to the UK
economy in 2014.

D E P A R T M E N T O F C U LT U R E , M E D I A & S P O R T
 INDUSTRY FACTS

They are wor th £ 8.8M an

hour to the UK economy.

D E P A R T M E N T O F C U LT U R E , M E D I A & S P O R T
 INDUSTRY FACTS

82% of those working in

the industr y have a
graduate degree.

D E P A R T M E N T O F C U LT U R E , M E D I A & S P O R T