AD 411

finance for
creative industries
LECTURE 1
INTRO & MOVIE BUSINESS: MODUS OPERANDI
Course Logistics – Reading
Required articles and case studies will be provided as the semester progresses.
Recommended Reading:
◦ Entertainment Industry Economics (9th ed.), Harold L. Vogel
◦ The Movie Business Book, (4th ed.), Jason E. Squire
◦ The Hollywood Economist 2.0, Edward J. Epstein
◦ The Television Will Be Revolutionized (2nd ed.), Amanda D. Lotz
◦ How Music Works, David Byrne
Lecture Slides
◦ Need to take notes to complement the available material
Variety, The Hollywood Reporter, The Wall Street Journal, The Economist.
◦ Read on a regular basis
◦ Select articles will be assigned as the semester progresses
Case Studies
I will share the material through Moodle. Check regularly.

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Course Logistics – Grading
Case Study Reports (50%) – Individually written analyses of 5-6 case
studies.
Participation (10%) – Contribution to in-class discussions.
Final Project (40%) – Written group report and presentation on a select
project topic.
Attendance to the lectures is of utmost importance. Your presence is
expected and active participation in class discussions are strongly
encouraged.
I reserve the right to make changes to the evaluation of the class
performance as I see fit.

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Content of the Course
Introduction to economics of entertainment and business models in the industry
Art and commerce of film, lifecycle of a film, ideas, deal making, producing and
release through various distribution channels.
Financing in the film industry and decision making.
Independent films and alternative methods of financing.
Economics of film industry, what makes a box office hit.
Television and broadcasting business, history, current state and future.
Music industry, record and live performance businesses
Sports economics
Creative products as an investment asset class.
Corporate financial strategy in the entertainment industry.

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Movie business
OVERVIEW AND MODUS OPERANDI

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2019

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2020

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2021

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2022
Movies

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Lifecycle of a Film
The property – Idea and writers
The creators – Producer and director
The deal – Agents, managers, lawyers
The money
Studios and production companies
Production and post-production
Marketing
Theatrical Distribution
Theatrical Exhibition
Home video and digital
TV and other ancillary rights
Consumer Products

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Terminator 3
Budget

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Harry Potter 5
Distribution Report

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