YD CONFIDENTIAL

for Mo Engage
Business Offering
Date: 11th July 2023
TABLE OF CONTENTS

Introduction

Our Approach
Unlocking Individual Potential
Online Counseling
Online Self Help
Curated Programs

Amplify Team Performance

Employee Engagement
Communication Intervention
Training Modules

Establish Empathetic Culture

Wellness Dashboard
Leadership Communication & Thought Leadership

The YourDOST Experience

Proactive Intervention Compared To Reactive Crisis Management
Science Based Approach To Unlocking Individual Potential
Experienced Panel Of Experts
Mature Red Flag Handling
Stringent Quality & Security Controls

Our Clientele & Testimonials

Awards & Recognition
About YourDOST
Commercial Proposal
Introduction
The average employee often battles difficult emotions such as work-related stress, pressures
arising from responsibilities at home, self-doubt, and low confidence. A combination of these
could lead to inertia, a drop in motivation, and a sense of disengagement at work. Furthermore,
a continuous and prolonged feeling of this nature could lead to burnout and/or a noticeable
drop in productivity. More than 50% of the workforce in our country is going through chronic
stress, and a study by Apollo suggests that 60% of employees do not show any physical
symptoms.

Organisations need to support their employees in realising their best selves as emotionally
balanced employees foster greater productivity and creativity. A robust 'employee emotional
support framework' can prove critical in retaining and attracting talent at an organisational level.

At YourDOST, we intend to arm the employees and organisation with tools, resources, and a
support framework that brings out the best version of both. We are an emotional wellness
platform that partners with institutions to create Happier WorkPlaces while keeping
employees at the heart of their high-performance culture.
Our Approach

YourDOST works with your company to design solutions aimed at unlocking the potential of an
individual employee working with managers and HRs in amplifying team performance and
eventually working with senior leaders within the organisation to make emotional wellness a
priority at the top management

Unlocking Individual Potential

For ensuring maximum productivity, an individual’s potential must be allowed to blossom. An

employee can have good days as well as not-so-good ones. Hence, staying balanced and being
able to plan our actionable goes a long way in ensuring that the individual becomes the best
version of themselves

A) Counseling Services (24x7 Coverage, 20+ Indian Languages, 900+ Experts)

Instant Connect directly with Experts on chat through our platform 24x7 x 365
(No wait time/No appointment required) or via a dedicated telephonic helpline

Appointment based Audio/Video/F2F Sessions available for users who would like to
avail further therapeutic support.

Face to Face Sessions with a visiting counselor at the office premises (if availed)

B) Online Self Help

Periodic online/offline assessments to check the pulse of

the employees through assessment test(s) developed by
our experts. The assessment(s) help us understand stress
levels better. They serve as an indicator of the overall
well-being and also help identify the major stressors
amongst the employees of an organisation. Thus,
enabling us to have better targeted and proactive
awareness initiatives. In addition, self-help modules
around mindfulness, mind hacks, and relaxation help
employees to self learn techniques for balance and
composure
 C) Long Term Development Programs

Our long-term customised programs help employees develop

certain aspects of their personality or lifestyle. These are
well-structured modules that start with a preprogram
assessment, followed by 4-6 weeks of activities guided by
counselors at an individual level, and end up the enclosure to
allow them to work on the aspects for bringing a sustainable
impact in their lives. Please refer to Annexure A for a list of long
term development programs

Examples: Developing a healthy sleep habit, Reading Habit,

Becoming a morning person, Emotional Wellness Program,
Maternity Program, Measure Your Emotions etc

Amplifying Team Performance

Having worked at the individual employee level, we work closely with managers and HRs in
devising communication interventions, webinars, workshops, campaigns, and training modules
aimed towards improving the team performance

Webinars & Campaigns

Given the importance of mental health and the related taboo in our country, we must reinforce
its importance and remind employees of the interventions provided by the company at regular
intervals of time. Each of the programs, Campaigns, Webinars, and group interventions can be
conducted as a standalone workshop (onsite/ digital) by our experts. Please refer to Annexure B
for a list of webinars and campaigns

Examples: Bootstrapping to my 'New Normal', Managing Priorities: Raising the child in the
digital age, Understanding Burnout and How to Combat it, Work-Life Integration, Stress
Management For Shift Employees, Mindfulness, Relaxation techniques, Meditation/ Yoga,
Gender Sensitisation, Interpersonal communication, Time Management, Assertiveness and Self
Confidence, Gratitude (Super Colleague Campaign)
 Communication Intervention

Employees have a lot on their plate around

their job, family, and social life. It is easy to
get lost in all the humdrum. Employees often
ignore their well-being which results in
exhaustion and burnout. Hence, it becomes
essential to reinforce and remind the
importance of mental wellbeing, support
and create an atmosphere of positivity. We
achieve these through year-round (Periodic:
weekly or fortnightly) initiatives like:

1. Posters
2. Thematic Mailers (fortnightly)
3. Social Media Creatives
4. Assessment Tests: Know your
personality, Relationship compatibility,
depression etc.
5. Access to 2000+ articles, audio/ video
for self-improvement, meditation,
relaxation techniques etc.

Training Modules
To create a wholesome supportive environment within the organisation employees, particularly
managers and HRs, must be trained in responding to stressful situations. They must also
support employees who might be exhibiting signs of stress. YourDOST’s expert-led training
programs and E-modules on training allow employees to learn how to identify colleagues who
might be dealing with difficult emotions stress and how to develop skills around empathy and
follow up to help the employee deal with the particular situation (Please refer to Annexure C for
a some sample Training Modules)

Establish Empathetic Culture

For the effectiveness of the programs and interventions
outlined above, the senior leadership must remain
committed to emotional wellness. Our idea is to make
emotional wellness a priority at the highest level.
YourDOST’s Wellness Dashboard (refer below) helps
share valuable insights with your organisation, helping
them understand how the organisation is placed
emotionally and work together towards certain policy
actions and interventions supporting employee wellness.
Wellness Dashboard Reporting

Quarterly Aggregate Reports for Administration - on anonymized data to resolve thematic

issues are shared

1. Quantitative analysis to gauge the response from employees

a. Overall participation of employees in
i. Events
ii. Therapy
iii. Programs
iv. Content
b. The average duration of sessions
c. The gender split of participants
d. Temporal data of platform access
2. Repeat Sessions
3. Qualitative Analysis to understand and resolve thematic issues
4. Insights and Thematic Analysis of topics discussed (Career, Relationships,
a. Self Improvement, etc).
b. Anonymized Reviews
c. Analysis for the specialised programs conducted

Leadership Communication & Thought Leadership

YourDOST also hosts programs and supports communication on thought leadership where
senior leaders from the industry share their experiences and ideas on what are some of the
avant-garde practises that have emerged as trendsetters and are ameliorating the wellness
initiatives in their industry
The YourDOST Experience

Proactive Intervention Compared To

Reactive Crisis Management
EAP over the years has positioned itself as a crisis
management tool only used in instances of distress
and accentuated the perception that emotional
support is required only by the weak-hearted. Thus,
leading to very low participation and engagement
rates. YourDOST sees itself as a self-improvement tool
where an employee can reach out whenever they feel
the need to discuss an aspect of their personality with
an expert. Our communication interventions facilitate
this and lead to very higher participation and
appreciation of the support setup

Science Based Approach To Unlocking

Individual Potential
YourDOST employs a scientifically proven mechanism
while extending support. Employees' emotional
wellbeing is evaluated on a SUD scale to understand
the impact counseling has had on the users. Counseling
experiences are also rated on a scale of 1-5 to assess the
quality of counseling on the users

Experienced Panel Of Experts

YourDOST employs close to 1000 experts to assist our
users round the clock. Expert profiles are available on
the platform to allow experts to make informed choices
and decisions and select the expert most suited to the
conversational topic. All our experts have a minimum
qualification of Masters in psychology with those
identified as clinical psychologists additionally having
an MPhil in clinical psychology from an institute
registered with the Rehabilitation Council of India.
Experts are peer-reviewed to ensure that the quality of
counselling is consistent with the high standards that
YourDOST sets in service of its users
 Mature Red Flag Handling

The Red Flag Protocol aims to provide intensive help to

clients who may be in crisis or may require a
multi-pronged approach. Only in the case of critical
situations, we inform the organisation about a potential
red flag. We break our confidentiality for the greater
purpose of ensuring the client’s wellbeing. At our end,
we have a multi-step process that involves reviewing
the client’s conversation with their expert by a team of
Psychologists to assess risk, the severity of symptoms,
and possible intent.

Red Flag cases are typically of two types:

Category 1: Clients who express suicidal ideation/ death wishes/ homicidal intent
Category 2: Clients who require immediate psychiatric intervention and have not
explicitly expressed any threat to themselves or others

Reporting Red Flag cases: When a Red Flag needs to be reported, an email will be shared with
the L1 (as per the provided escalation matrix) from our end with the following elements:

● Client Details: This includes the socio-demographic details about the client. We try to
share as much information available to us that typically includes their name, age, gender,
email address, profile at work, etc.

● Probable Clinical Symptoms: This outlines a list of difficulties reported by the client
and/or observed by the expert during the session. In case the client reports the possibility
of hurting themselves or others, we will highlight the same. The shared details help you
understand the client’s difficulties better and guide you on the next course of action.

● Reason for Referral: This can help identify the next steps to provide adequate help to the
client in concern.

● Recommended Action: This provides insight into the nature of help the client is likely to
need and how to proceed accordingly.

*Please note that we encourage the organisation to reach out to us for any clarification or further
information to help the client better.

A robust case management system ensures regular updates on the progress of psychotherapy
sessions to the relevant touchpoint in the client organisation.
Stringent Quality & Security Controls
YourDOST follows the most stringent format of data privacy and data
security. We are an ISO 27001 certified company and follow practises in
compliance with GDPR guidelines. We understand and appreciate the trust
and information you entrust upon us and seek to protect your information
to the best extent possible. We are highly concerned about the
confidentiality of each client interaction and ensure utmost care in the
storage and transmission of all counseling data. All systems at YourDOST are
ISO/IEC 27001:2013 certified.

Cloud Telephony, Video and Text based counseling

We use best-in-class technology to ensure a great user experience, data protection, and very
high uptime. Our servers have 99.95% uptime. We use Exotel for audio calls, Agora for video, and
our chat platform for chats.

Mobile Application
The YourDOST mobile app helps users search and connect with counselors, take sessions and
manage their conversations.

● Available across androids and iOS

● Search and filter for counselors available on the platform
● Connect with counselors immediately through the 'Chat Now' feature
● Book and manage and take Audio, Video, and Chat appointments
● Message counselors
● Access resources such as self-test, modules, self-help videos, and many other resources

●
Our Clientele & Testimonials

We are fortunate to collaborate with more than 350 institutions all across the country over the
last seven years in extending support and devising strategies geared towards employee
emotional wellbeing. A brief snapshot of the positive impact this has had on some of our
partners is given below:

“At CK Birla Group, we care for the holistic well-being of our employees. Hence, in June 2020, we
partnered with YourDOST to offer counselling services to employees across the Group. The team has
been flexible and always ready to help. Their platform is easy to use and the webinars conducted by
them have generated awareness about mental health and have been well received by employees
across all levels”
- Prerna Sen, Deputy General Manager - Group Human Resources, CK Birla Group (New Delhi)

“At Randstad India, mental health has always been recognized and appreciated as a crucial
element in helping our colleagues be their authentic selves and to build & sustain a
high-performance culture, founded on trust and transparency. YourDOST is a critical advisor, helping
us realise this agenda. What sets them apart is its relentless focus on customer delight, truly
partnering with us in creating a great workplace. They also supported us in ensuring the right
business adoption, our mental well-being agenda - be kind to your mind became a movement, not
only in India but also other Randstad OpCos. The tailored webinars addressing several pertinent
themes of mental health was appreciated by our colleagues. I am very happy & excited to continue
our partnership with YourDOST & would recommend them to any organisation looking for a trusted
mental health advisor!”
- Ankita Bannerjee, Deputy General Manager - Diversity & Inclusion, Randstad India
Awards & Recognition

In recognition of its untiring efforts in the field of emotional wellness, YourDOST and its founders
have been the recipient of several awards over the last few years. Some of the most prestigious
recognitions include

2023 - National Startup Awards - Winner in Mental Well Being Category

2022 - Presented Policy Recommendation to the Prime Minister - Part of Startup Conclave

2021 - BW Wellbeing 40 Under 40 Awards - Richa Singh (CEO, Co-founder at YourDOST)

2020 - IHW Gold Awards - Mental Well Being Category

Google SMB Heroes - Impacting Change through Digital Transformation

Times Network Awards - Best Digital Social Innovation Brand

2017 - Forbes 30 Under 30 Awards - Richa Singh (CEO and Co-founder YourDOST)
& Puneet Manuja (COO and Co-founder YourDOST)

2016 - Red Herring Asia - 100 - Top 100 Startups in Asia

About YourDOST

YourDOST was incorporated in July 2015 and is led by an experienced team of leaders
comprising::
Commercial Proposal EAP: (Basic): for 700 employees
Description Qty

24 x 7 Support through the platform

- Instant Help: Chat sessions Unlimited

- Appointment Based: Audio/Video sessions
- Instant Help: Telephonic Helpline

Aggregate Analytics of Usage (Quarterly)

Included
Communication Interventions (Dedicated SPOC)

Training E-Modules Included

Self Assessments Included

Open webinars 4 in 12 months

Onsite Workshops/ Online Webinar 6 in 12 months

Campaigns 1 in 12 months
(Happiness Bootcamp, Stepathon, Appreciation, etc)

Launch Session(Webinar or on site) Once during launch

___________________________________________ ______________________________________

Total Rs 30,000/-
+GST per month

**The travel & acco. for all training/visits of YourDOST team to be borne by the client
Commercial Proposal for Health & Wellness for ~ 700 employees
Description Qty

Health & Wellness Talks - Online 4 in 12 months

(Posture Ergonomics, Computer Vision
Syndrome, Sleep Disorder, Cancer Awareness, PCOS etc)

Gym Membership (Online) for 700 employees

(AI-powered, app-enabled)

Stepping (Program for 4 weeks) 2 in one Year

Challenge across teams on taking target number of steps per day
with real-time leaderboards, journey videos, social media sharing etc.

Doctor Visit (Onsite) 48 visits per year

(One visit per week @ 2 hours)

Ambulance on Call for 700 employees

Subscription Based + Running Cost on actuals

Aggregate Analytics of Usage Quarterly

Communication Interventions (Dedicated SPOC) Quarterly

Annual Workplace well-being calendar Annually

Health Risk Analysis (Data Collation, Risk Factors Analysis,

Wellness Correlation, Health Risk Baseline, Health Risk Shift Analysis) Twice in a Year
_____________________________________________________________________________________________

Launch Session(Webinar or on site) Once during launch

_______________________________________________________________________________________________

Total Rs 46,000/- +GST

(Per month for 700 employees) per month

**The travel & acco. for all training/visits of YourDOST team to be borne by the client
Commercial Details for POSH (Option: Basic)

Description Qty

Being an External Member on the Internal Committee Throughout the year

(One year)

Awareness Session for

● Employees (120 min) Twice a year

● Managers and Leaders (120 minutes) per session Once a year

Capacity and Skill building for the IC Once a year

POSH eModule Against Sexual Harassment For x employees are included,

additional ones are charges at
Rs 50 per license

Provide Assistance in Annual Report Filing for Once a year

POSH Compliance

Communication Interventions to promote engagement Ongoing

Total INR 12,000/-

+ taxes per month

**The travel & acco. for all training/visits of YourDOST team to be borne by the client
Add Ons: Provided based on corporate’s requirement

A) Psychologist at Campus for Face to Face Session*

Description Frequency Amount

Counselor available at the premise Once a week for 3 hours

for 3 hours - once a week, for face to (4 sessions, 45min each) INR 5,000 / visit + taxes
face sessions* (walk-in + scheduled)

Schedule Face-to-face counseling

sessions in campus itself ( Outside On Demand INR 1,500 / session
the three hours committed slot)

B) Psychiatrist at Campus for Face to Face Session*

Description Frequency Amount

Psychiatrist available at the Once a week for 3 hours

premise for face to face sessions* (9 sessions, 20 min each) INR 15,000 / visit + taxes
(walk-in + scheduled)

C) Standalone Workshop/Webinar on Emotional wellness (60 - 90 min)*

Description Volume Amount

Online Webinar On Demand INR 15,000/- + taxes

Onsite Workshop On Demand INR 25,000/- + taxes

*All costs related to travel and stay will need to be reimbursed by the company on actual billing
D) Other Developmental Programs (Few weeks) and campaigns
Description Qty

- Maternity Program
- Smoking Cessation Program
- Retrenchment Support Program Details on request
- Leadership Development Program
- POSH
- Emotional Health & Safety
- Physical Wellness
- Financial Wellness
Annexure A: Long Term Development Programs
Maternity Program
Creating and bringing a life into this world is an incredible experience, and like all other significant
journeys in life, it has its share of ups and downs. Adjusting to the changes borne out of maternity can
sometimes be quite daunting, especially for a working professional. The Maternity Program aims to
support women by taking care of their emotional wellbeing and state of mind through their first few
months of maternity to help them make the various transitions coming up a little smoother.

Habit Building Programs

Sustainable impact comes when we change our lifestyle/ habits. A lot of times we feel the urge to change
them because of some triggers/ inner motivation but sustaining them is always a challenge.. To support
the sustainable development of new habits among employees, YourDOST has created the 'Build
Everlasting Habits' campaign. In this campaign, our experts help individuals set realistic goals, adopt a
scientific approach, learn evidence-based practices, and participate in goal-driven community boot
camps toward building everlasting habits. Examples include Becoming a morning person, reading habit,
healthy sleep habit, digital detox etc.

Leadership Program
The program is designed for leaders to identify the aspects of leadership that they want to work upon.
Leadership requires the identification of personal strengths and moulding in a way to help uplift oneself
and team members while negotiating individual challenges.

Kick The Butt Program

The program intends to guide and support a person for the first 4-6 weeks and provides appropriate tools
for continuation after that. The program enables people to reduce/ quit smoking by working on tasks/
activities. Based on three pillars - Cue Control, Urge Control, and Motivation.

and many more…

Annexure B: Webinars and Workshops
Social Media and Internet Addiction
The increased usage of these devices has their pros and cons but excessive use can impact the well-being
of an individual. This workshop is aimed at educating students about healthy social media and internet
usage and equip them with the Skill development to overcome their excess usage.

Managing Interpersonal Relations

Effective communication and understanding are necessary for interpersonal relations at home or work.
Due to the prolonged lockdown and blurred lines between work, self, and family time, managing
relationships can become apprehensive, and this webinar covers tips for the same.

Work-Life Integration
Work-life integration is a tedious task since employees usually prioritise or think of work during
non-working hours. This webinar aims to help them with tips and techniques to manage the same and
learn to draw them a much-needed line.

Understanding and expressing our emotions

We humans are a pool of emotions and identifying and managing them while keeping up with our
day-to-day tasks, especially during a pandemic can get overwhelming. This webinar focuses on learning
to label arising emotions and tackle them mindfully.

Mind Hacks for Happier You

The objective of this webinar is to help employees look at the brighter side, infuse positivity and stay joyful
so that they lead a complete and balanced life. This webinar will empower one to be a better version of
themselves.

Barefoot Counseling
This program aims to sensitise employees to psychological behaviours and equip them with the basic
skills to identify and provide psychological support to those in distress at the primary level.

Enhancing Self Confidence

Nobody is born confident. We all grow into it by having our share of the journey. According to a study,
confidence is contingent - it varies from person to situation. For example, one might be confident in
academics while not that much at public speaking. This webinar is curated to help understand how one
fosters confidence.

Be Kind to Your Mind Webinar on Mindful Doodling

Being kind to ourselves and our minds in these difficult times is very important and will help uplift
ourselves and increase productivity. "You can transform the world by transforming your inner state." You
can replace your negative self-judgments with positive and loving thoughts about yourself. With Mindful
Doodling, a simple technique that requires no artistic talent or drawing skill, you can do just that. In this
webinar, we understand how mindful doodling can be helpful and experience the same using colouring
and doodling as a self-awareness tool.

Time Management & Handling Procrastination

Some individuals find it challenging to succeed in life despite having adequate intellectual skills; because
they can't manage their time. This workshop will address these issues from a cognitive process
perspective. We also discuss the behavioural techniques used for specifically managing these issues
during this session.

Managing Burnout and How to Combat it

This webinar is designed for working professionals to understand burnout, its signs, and symptoms to
manage their work routine better and avoid moving towards burnout.

and many more…

Annexure C: Training Modules (HRBP/ Managers)

Manager Training: ‘Leading with integrity is the core of effective management which further requires a
manager to possess certain skills that are important for them to communicate effectively with their team.
Managers can learn and develop the same to help foster a culture where upbeat and motivated team
members contribute towards a happier and more productive work environment.

HR Training: Building a work environment where employees are ready to rise above the mental health
stigma and willing to disclose their concerns, preferences, and issues can be a challenge for HRs,
especially in the remote work culture. The sessions help build foundations of the required trust and
openness in an organisation.

First Responders’ Training: In challenging times such as the COVID-19 pandemic, employees require help
and support more than ever. While everyone is going through difficult times, it is very crucial for
managers, team leads, and leaders to support their team members. They must also commit towards
themselves and their family while being surrounded by constant uncertainty. We understand that this is
not easy, and the impact of the uncertainty only adds more to the challenge. It is also difficult for
managers to find the right words to support other people who may have been affected by the
coronavirus.

Our training sensitises the participants on how to support someone in difficult times and how to find a
balance between supporting others and taking care of ourselves.

and many more…

Annexure D: Campaigns
Happiness Bootcamp: This campaign comprises a boot camp to test the happiness indices of employees
through a device, followed by a short assessment and a counseling session. It inculcates a focus on
wellness and encourages participants to seek counseling to enhance their well-being.

Appreciation: The campaign is curated to spread an atmosphere of camaraderie amongst the employees.
It is a four-day program where we share with you an email, video, or image daily and request you to share
them with your employees. It is also done on the floor where employees can thank each other by
exchanging appreciation cards.

Super Women Campaign: This campaign is conducted around International Women's Day to appreciate
and motivate women employees. The campaign encourages employees to show gratitude and express
their affection towards women, as often women are undervalued and underappreciated.

Measure Your Emotions: Understanding ourselves is tough, but understanding our emotions can
sometimes be tougher than we ever thought. We, as humans, are a huge pool of emotions. These
emotions are different and emerge at different times based on numerous situations that we come across
in life. There are plenty of emotions that co-exist. Some overflow while others remain suppressed, and
some of us even struggle to measure and then manage these emotions. Keeping this in mind, we have
designed a program to provide a personalised understanding of our emotions. This program helps
individuals understand the emotions they feel. It further helps them identify how they manage their
feelings, and suggests guidance if required.

Promise Campaign: Research says that when you are mentally and emotionally healthy, you love yourself
more, achieve more, treat others well, value relationships, feel confident, and make better decisions. Our
Promise campaign is designed with the central theme to Make a Promise For Mental Health. It
encourages individuals to make promises for their' and others' mental health.

and many more…

Annexure E: Training E-Module (Employees)
Suicide Prevention: In this module, we shed light on suicide, learn how to identify the warning signs,
understand the do's and don'ts and create a safety plan. This further equips a person to help someone in
need of prevention, whether s/he is in their close circle or a mere acquaintance.

Psychological First Aid: In this module, we learn how to respond and provide support to individuals
during a crisis, key resilience factors, how to help responsibly, and listen better. The various intervention
strategies and healthy coping skills outlined equip a person to help someone in need, whether s/he is in
their close circle or a mere acquaintance.

POSH: This is an e-learning module on Prevention of Sexual Harassment (PoSH) at the workplace. In this
module, we take you through a set of scenarios that educates you on what is Sexual Harassment and
what may be perceived as it. It further helps you understand the do’s and don’ts if you fall victim, are an
observer of the incident or are the respondent to the complaint.

and many more…