CONCEPT MODEL

Participant initiated Activities / MAP

14.Mars.2009 www.screenplay.no

Helge Tennø
Strategisk Leder / Digital Planner
OUTSIDE
www.SCREENPLAY.no UNIVERSE
IN-STORE
FROM CONTENT
TO SERVICES

SERENDIPITY
MAP App.
Wdg.
INSIDE
UNIVERSE
ARENAS
FOR BRANDS
Mob.

FRESH 3scr. MOBILE

PLATFORM
SOCIAL ARENA
OBJECT RFID FOR BRANDS...

Del-icio-us
EFFECT
ACTIVITIES

T E N T Herd / Swarm

KNOWLEDGE
CON
CONV
ERSAT
INFORMATION ION SPARK

ENTERTAINMENT
CONTAGION
SOMETHING
Det må starte en samtale,
WORTH
TOOLS TALKING
mer en bre noe du ler
av og sender videre.
ABOUT

NEXT VALUE
GENERATION STEALABLE
PARTICIPATION

5
GUIDELINES
PORTABILITY

OF COLLABORATION

ACTIVATION