Professional Documents
Culture Documents
2.03.1 StakeholderMap
2.03.1 StakeholderMap
1 Objective:
(what do you wish to accomplish through your influence activity?)
2 Issue Description
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HEART OF INFLUENCE 2. Influence Network
2 For each group, list the subgroups to which members might also belong
List the names of key decision-makers and opinion leaders in each group and subgroup
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HEART OF INFLUENCE 2. Influence Network
use the thickness of the line to indicate the strength of relationship between people
4 Indicate on the map (Q3) whether each person is a Supporter, Opponent or Persuadable
use symbols or colours to differentiate them
1 10
influence
6 List the key stakeholders and stakeholder groups whom you will target to be influenced
These names become the foundation for the next step. Refer to Q4: Stakeholder Interests
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HEART OF INFLUENCE 3. SCM
2 Background
Assertiveness o Aggressive o Submissive o Assertive
Talk/Listen Ratio: ____/____
o legitimate/hierarchy
o positional
o reward
o coercive (punish)
o expert/knowledge
o referent
o emotional
o network
o other: _________
3 Metaprograms
Information Processing Style (internal representation)
o Visual o Auditory o Kinaesthetic o Auditory digital
Key words and phrases:
Hot buttons
Favourable words, issues and interests Unfavourable words, issues and interests
You may wish to note examples of when this style was used successfully by or on this person
5 Connections
Which are the key groups/subgroups to which this person belongs? (refer to Q2.2)
Group Subgroup(s) Comments
o
o
o
o
o
o
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HEART OF INFLUENCE 4. Interests
Q
Ways to strengthen(weaken) these U Ways to strengthen(weaken) these
O
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HEART OF INFLUENCE 5. Strategies & Tactics
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