Amien Krisna

Chief Technology Officer, Dataxet

“ Realizing the promise of media
intelligence @ scale and speed
”
Why Scale?
Sa
There were 191.4
million social media users in
Indonesia in January 2022

Social media usage grew by

12.6% YoY in 2022

Instagram had 99.15

million users in Indonesia in
early 2022.

TikTok had 92.07

million users aged 18 and
above in Indonesia in early
2022.
Why Speed?
 Case Study: Eiger Apparel
The Gist: A YouTuber posted something that a brand didn’t like

1st Tier 1
Media Pickup RESPONSE TIME :
Kumparan.com
19.31 6 HOURS

1st Tier 3
Media Pickup
Ayobandung.com
17.26

81 Authors

Normal Buzz

Unmanaged Issues Rise

Response 2nd Wave

Interest Decline

Source: Sonar Analytics - Keyword “Eiger” - 28 to 29th Jan 2021

 Sa

Using Media Intelligence to Avoid a Media Crisis

Detect React Prevent

• Negative Sentiment • Understanding the Situation • Continuous Monitoring

• Spikes in Brand Mentions = Complete Data
• Identify Potential Triggers
• Sudden hikes in engagement • Faster Detection
volumes = Longer Reaction Buffer
Making Sense of Data

Comprehensive Dataset
+
Enrichments

= Intelligence
What’s Different?
Why DXT:360?

Suitable Customer-centric

Reliable Speed, Uptime and Delivery

Extensive Comprehensive & Integrated

Multi-Dashboard
With Templates
Simplified
Campaign
Setup
Integrated
Channels
Interchangeable
Widgets
Collaboration
&
Sharing
 Phase 2
What’s Coming?
Full Archive Search Up to 1 Year
A.I Generated Full Feature Reports
 On-Going Expansion of Data Sources

Google Searches, Reviews, Analytics

Marketplace
App Store Reviews
Public Telegram
Travel Reviews
Deeper Owned Account Analytics

LinkedIn

Meta Ads
 For More Information
http://www.dataxet.com