Social & Digital Media Analytics

Platform & Services Credentials

www.sonarplatform.com
Problem:
Most Companies Are Wrong
About Perception
Percentage of Companies

100

“Delivery Gap”
%
80
80
60

40
The “Delivery Gap”
20

0
8 Is a wake up call for each company to fix if
they’re serious about becoming customer-
Companies that believe they provide Companies Whose Customers Agree
a superior proposition %
centric
Source: Bain Customer Led Growth Diagnostic Questionnaire

SONAR PLATFORM - COMPANY CREDENTIALS

Using Social Data
to Understand Market
Perception

Only accounting for data generated by the open web, the

world’s population generates 2.5 Quintillion bytes of data
every day, with 90% of that data generated only within the
last 2 years.

SOCIAL MEDIA IS BASICALLY

EXPERIENCE SHARING

SONAR PLATFORM - COMPANY CREDENTIALS

 Data Source Capabilities - Content

Channel Extraction Capability

Twitter Channel
Tweets, RTs, Replies, Favorites Extraction Capability
Facebook Public Pages, Public Posts from Private Accounts, Post Search, Comments, Comment Replies, Reactions, Location Tags, Bio
Information
Twitter Tweets, RTs, Replies, Favorites

Facebook Public Pages, Public Posts from Private Accounts, Post Search, Comments,
Instagram Comment
Public Profiles, Image Content, Replies,
Comments, Reactions,
Likes, Location
Location Tags, Tags, Bio Information
Bio Information

Youtube Instagram
Video Content, Comments,Public
Likes, Profiles,
Tags Image Content, Comments, Likes, Location Tags, Bio Information

Online Media Article Content, Comments, Ad Value, Author/Reporter

Youtube Video Content, Comments, Likes, Tags
Marketplace Store Name, Product Views, Product Shipped, Pricing Information, Reviews, Comments, Product Media, Location

Online Media Article Content, Comments, Ad Value, Author/Reporter

Blogs Article Content, Author

Store Name, Product Views, Product Shipped, Pricing Information, Reviews,
Market Place Comments, ProductBlock
Media, Location
Whatsapp Chat Content, Author, Date Time, Conversation

Blogs Article Content, Author

4 | Social Media Analytics Proposal for Grab SG

Whatsapp Chat Content, Author, Date Time, Conversation Block
 Focus on Perception Data Processing

Owned Brand
Owned Brand &
& Competitor
Collected conversations are Competitor
processed using a proprietary
text & image analytics algorithms,
classifying sentiment, entities and
Negative
other relevant topic based Negative Themes & KOLs
information
Themes to be displayed on the
& KOLs
Dashboard, alert system or report
materials

Top Issues, Top Issues, Top Users,

Top Cities
Top Users, Top Cities

5
Sonar Platform Sentiment & Classification Process
| Social Media Analytics Proposal for Grab SG
 Understanding Perception
= Customer Centricity

Customer Various stages a prospective or

Lifecycle existing customer progresses
=GROWTH through in a company's
marketing and sales funnel.

Customer
Centricity

Customer Customer
Experience Value
The total of all experiences the
customer has with the business, The worth of a product or
based on all interactions and service to a customer vs.
thoughts about the business. alternatives

SONAR PLATFORM - COMPANY CREDENTIALS

 Understanding Perception = Customer Centricity
This is How Your Company is Perceived
Conversations on Twitter, Instagram, Facebook, Youtube from 10 May – 31 May 2019

Metric Your Brand Competitor Brand

Posts 999,999 999,999

Engagements 999,999 999,999

Authors 999,999 999,999

Positive Sentiment 999,999 999,999

Negative Sentiment 999,999 999,999

Methodology
Social Media Based Market
Research & Profiling Brief
Keywords & Accounts

Social listening is the process of collecting

data from social platforms and forums on a
chosen topic. This could be a brand, an
industry, or anything at all. Collection
Reporting
Automated Reports Data Sources
The collected data is then analyzed to find Insights, Profiling
trends and useful insights. This can Segmentation

influence a wide range of processes

including business operations such as
Marketing, Sales and Operations

Output Processing
Dashboard, API NLP, AI, ML
Alerts

8 | Social Media Analytics Proposal for Grab SG

 About Us
Bringing Companies A Step Closer To Their Audience

Sonar is an analytics platform that draws intelligence from

Experience Data (EXdata) to power self-written AI based
strategies and recommendations. Artificial Intelligence allows
Sonar to analyze a multitude of posts of words, images and
speeches and emerge with an understanding of what the
consumer thinks, feels and wants from a product or service. And
most importantly, the emotional “why” information that drives
perception and decision making .

In order to obtain a complete picture of the consumer experience

journey, data points are extrapolated from separate EXdata points
originating from both open web and deep web sources. Open web
sources are extracted from public social media and google
indexed websites that contain any form of experience, whereas
deep web sources originate from privileged access-only customer
data and experiences owned by each respective company, such
as conversation from chat, in-app, email, instant messaging,
internal customer care and others.

9 | Social Media Analytics Proposal for Grab SG

The Founders
Sonar Platform Powers Marketing to Product Teams
Powered by machine learning technologies Sonar Platform understands each industry through social media conversations,
digital communications and traditional media analysis, enabling our customers to automate research and analysis.
Users We provide ability to understand the market a lot faster.

Marketing, Corcom, Product, Customer Care, Research

Applications
SaaS

Sonar Analytics Sonar Influence Sonar Engage

(Coming Soon) (Coming Soon)
Technology

NLP AI Core Technology ML NLG

Sources

Social Media Digital Media Broadcast & Print Media

Sonar Analytics

More Metrics, Increased Sentiment &

Categorisation Accuracy

Perception, Sentiment &

Benchmarking Driven Interface

Customisable

Increase data capture capabilities

including enhanced Facebook,
Instagram & Marketplace Analysis
Capability

Self-Service, Keyword
Recommendations & Automated AI
Driven Reports

SONAR PLATFORM - COMPANY CREDENTIALS

Easy Setup & Data
Configuration Data Mining Self Configuration

CLOUD BASED SAAS

Users have the ability to define their own specific

topic and keywords using both simple and advanced
methods with industry standard boolean expressions

Options are available to track and analyse

keywords/phrases, individual or group hashtags and
specific accounts on popular social media channels

Platform users are also provided a sample of posts

from the keywords or accounts of their choosing to
make sure the results are relevant to their objectives

Sample Posts on Any Keyword

SONAR PLATFORM - COMPANY CREDENTIALS

Instant Benchmarking Account or Keyword Performance Benchmarking

& Top Issues

SONAR ANALYTICS CLOUD

Sonar Analytics groups keywords and accounts into

“objects” for analysis and comparison. These objects are
instantly available for comparison purposes, with the aim
of providing users with vital metrics such as share of
voice, engagement, reach and others.

Key themes are processed dynamically and compiled

based on top term frequencies. Top these can be filtered
by date, object, group or by data source. Users also
have the option to drill down and discover insights
specifically related to that word, enabling real-time
comprehension of both negative and positive issues
within a certain timefame.

Top Issue Identification Per Channel

SONAR PLATFORM - COMPANY CREDENTIALS

Automated Sentiment
Analysis Negative Sentiment Content Filtering

SONAR ANALYTICS CLOUD

Sentiment analysis and user profiling is one of

Sonar Analytics’ key platform features. With an
average accuracy of 83% in Bahasa Indonesia,
Sonar automates the classification of each post
as positive, neutral or negative with sub “mood”
classifications such as “anger”, “frustration” and
sentence type classifications such as
“interrogative”, “greeting” and others

Sonar Analytics also generates historical profiles

on a social media account’s engagement with
tracked keywords or account to build context of a
persons experience or engagement with a brand,
product or service

Historial Engagement Profiling

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Advanced Conversation
Public Posts From Private Profiles Extraction
Extraction
SONAR ANALYTICS CLOUD

Sonar Analytics can capture any public

conversation and content in near real-time
from popular social and digital media
sources and provide direct links to an
author’s public profile for analysis.

Conversation capture and author profiling

is also available for Facebook public posts
and comments from personal profiles and
post and comment extraction from
Instagram posts and comments

Historical Sentiment Analysis Instant Profiling Based on Public Information

SONAR PLATFORM - COMPANY CREDENTIALS

Multi-Channel Influencer
Analysis Top Influencers Based on Engagement Across Each Channel

SONAR ANALYTICS CLOUD

Sonar Analytics defines and ranks key

profiles or “influencers” on all social media
channels based on their respective
engagement and reach upon mentioning
tracked keywords or total engagements if
account tracking is enabled.

Sample posts and sentiment-driven post

counts are also tabulated and analysed,
enabling platform users to discover both
negative and positive leaning authors.

Profiles on Keyword / Account Mentions

SONAR PLATFORM - COMPANY CREDENTIALS

Daily Trends & Issue
Drill-Down Metrics on Issues

SONAR ANALYTICS CLOUD

Discover key insights on any keyword or

account captured within Sonar Analytics
such as trends, volumes, influencers and
key viral conversations.

Conversations on Issues Top Issues

SONAR PLATFORM - COMPANY CREDENTIALS

Social Network &
Geographical Analysis
SONAR ANALYTICS CLOUD

Sonar Analytics automatically generates

network connections of social media
accounts based on common engagements
such as Retweets and comments, enabling
companies to analyse influencer groups and
build enhanced engagement strategies.

Based on location information availability

within a post (coordinates, names or
landmarks) or accounts (Location in Bio), Post Location Detection Social Network Analysis Based On Keyword
Sonar Analytics is able to visualize the post
geographically for easier viewing

SONAR PLATFORM - COMPANY CREDENTIALS

Daily Auto Reports
& 30 Minute Alerts
SONAR ANALYTICS CLOUD

With the increasing amount of social data captured, the

demand for “instant insights” is consequently becoming the
norm. Sonar Analytics key feature “daily digest” provides key
metrics and insights through email or Whatsapp group
automatically, enabling companies to keep up with todays
trends related to their company or competitors.

Sonar Analytics also supports crisis management objectives

through automated alerts on any specific keywords or
anomaly in volumes delivery every 30 minutes via email,
WhatsApp group or Slack integration.

Gmail Whatsapp Slack

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AI Generated Reports
SONAR ANALYTICS CLOUD

We’re saving analysts days of work by

autogenerating industry standard market
research, campaign and influencer reports

Automated Daily, Weekly, Monthly Reports

NLG Summaries

Issue & Peak Detection

Performance Tabulation

SONAR PLATFORM - COMPANY CREDENTIALS

 Custom Reports Social Media
Crisis Management
Managed Services • Industry centric customized
reports and analytics based on • 24x7 Real-Person potential
client objectives crisis monitoring and negative
OPTIONAL CUSTOM SERVICES trend reporting
• Basic, Advanced and Complex
Reports Classification • Daily ad hoc reports on
ongoing negative trends and
• Analyst Q&A industry issues
Sonar provides customized manage
• Recommendations
services should your needs go beyond our
platform capabilities, ranging from
customized reports, additional data sources
and analytics to 24x7 crisis management
Account Management Digital Based Research
• Industry based social media
• Account setup, Ongoing conversation research on
keyword recommendations
trends, opinion leaders,
and maintenance
competitive benchmarks and
others
• Basic data cleansing and
keyword maintenance
• Monthly & Quarterly Report on
Findings
• Onsite & Phone support

SONAR PLATFORM - COMPANY CREDENTIALS

 Case Study: Marketplace Instant Insights
Manufacturing / Consumer Goods - British American Tobacco Indonesia

Problem
BAT Indonesia needed to know important information about the state of the market in a
relatively short amount of time, and profile people within that market segment

Solution
Sonar Platform provided an industry overview of the Tobacco and Vaping sector by
obtaining and analysing marketplace data such as supply and demand of certain
products and sub products, median price ranges and prominent sellers within window of
2 weeks, while keeping tracking of various digital campaigns and product opinion
leaders across social and digital media

Customer Testimony:
"Sonar saves us time in collecting data from social media related to their brand and
products. We also receive valuable insights from Sonar's advanced custom reports
which provide data-driven recommendations, allowing us to keep with our competitors
and plan our next move"
- Brand, Marketing & Activation Department

Products & Services Utilized

• Sonar Analytics Enterprise
• Sonar Custom Reports
• Sonar Influence & Marketplace Analytics

SONAR PLATFORM - SYNERGY

Case Studies: Audience Profiling & Trend Analysis
Consumer Goods - Frisian Flag

Problem
Friesland Campina Indonesia had trouble keeping up with negative trends popping
up in the condensed milk industry and calculating the impact of such issues, and
comparing the performance of their digital assets across over 20 individual brands

Solution
Sonar Platform implemented sentiment based alerts to analyse negative issues
that surface within 1 hour and calculate the potential impact, key opinion leaders
and the starter account. Sonar Platform also aggregated the digital perception and
performance of all products within a single application and benchmarked with their
respective competitors to provide management with a clear picture of how the
public perceives their brands in general

Customer Testimony:
"We can now quickly know any negative issues, not only related to our products,
but also the milk industry as a whole. Knowing how our consumers perceive our
products allows us fine tune our strategies and responses faster"
- Brand & Corporate Communication Departement

Products & Services Utilized

• Sonar Analytics Enterprise
• Sonar Custom Reporting
• Sonar Crisis Management
• Managed Services
SONAR PLATFORM - SYNERGY
Audience Feedback & Industry Benchmarking
Automotive - Astra Honda Motors

Problem
AHM was struggling to maintain their position in digital opposed to their competitors
and were under pressure by upper management in handling and containing
negative issues related to their products before they managed to go viral

Solution
Sonar Platform provided a digital benchmarking system through its flagship product
Sonar Analytics to compare and analyse prominent social media channels and viral
topics that can potentially be used for content creation and traffic generation. Sonar
also delivers top negative posts and trend alerts through various channels such as
email and WhatsApp groups within a 30 minute interval. Adhoc reports are also
delivered with in 2 hours of a potential negative viral trend related to Honda, giving
the management team additional time and background data to generate a
response.

Customer Testimony:
“The marketing and customer care team now have the ability to respond to potential
negative issues and crisis’ faster and more measured”
- Marketing & Customer Care Department

Products & Services Utilized

• Sonar Analytics Enterprise
• Sonar Customized Reporting
• Managed Services
SONAR PLATFORM - PARTNER WORKSHOP
Case Study: Analyzing Public Perception
Government / Public Sector - Badan Narkotika Nasional

Problem
The Indonesian National Narkotics Enforcement Agency (BNN) needed a
system to keep track of national campaign awareness and potential drug-
related posts and information reported by the public

Solution
In collaboration with Telkom Indonesia Government Services, Sonar
deployed a fully functioning social media command centre which tracks and
analyzes drug-related keywords, preventive campaign performance, public
tips and report and other agency related interests on a centralised on-premise
system. Captured data is stored in house for enchanced security purposes

Customer Testimony:
“With all our communication data in one place, we can quickly isolate, analyse
and respond to any arising issues on digital, while measure our digital
prevention campaign ROI as a bonus”
- BNN Prevention Directorat

Products & Services Utilized

• Sonar Social Media Command Center
• Infrastructure & Management
• Maintenance Managed Services

SONAR PLATFORM - SYNERGY

Auto Industry & Audience Profiling
Finance - MPM Finance

Problem
MPM financial services wish to create a 360 degree linkage on their auto clients’
and create enriched profiles on customers that mention or share their social media
accounts within their customer database

Solution
Sonar Platform created a workflow that tracks mentions of public user
engagements with industry and campaign related keywords and feeds the data
through API to the clients’ CRM system for local processing. Alerts and daily
automated reports are also aimed at keeping MPM up with current trends in the
auto industry based on the profiles who mention such keywords

Products & Services Utilized

• Sonar Analytics Enterprise

• Sonar API
• Managed Services

SONAR PLATFORM - COMPANY CREDENTIALS

 Policy Perception & Trend Analysis
Public Sector - Departemen Keuangan RI

Problem
The Indonesian Ministry of Finance has difficulty tracking negative
responses of netizens on social media related to financial issues &
policies in Indonesia, especially if it touches on governmental institutions
in Indonesia.

Solution
Sonar Platform provides key daily conversations and negative issues
related to the Ministry’s policies and officials in the form of insights reports
and 30 minutes alerts of suspected upcoming trends related to such
policies and the macro financial sector in general related to State Assets
& Debt, State Budget (APBN), Taxation, Customs & Excise, Ministry
Events and others. Which later becomes an early warning of negative
issues in monitoring social media.

Products & Services Utilized

• Sonar Analytics Enterprise

• Sonar Custom Reporting

SONAR PLATFORM - COMPANY CREDENTIALS

Reputation & Crisis
Management
Technology - Microsoft Indonesia

Problem
Microsoft Indonesia launched their experimental AI
(Artificial Intelligence) product "Rinna" and wanted to find
out as quick as possible on potential negative trends that
could lead to PR disasters
Solution
Sonar Platform setup a early reporting and reputation
management workflow that notified the product and PR
team within 30 minutes of each potential negative
conversation and potential reach of the conversation, and
calculate the possibility of it turning into a viral issue. We
used our integration with Slack and WhatsApp Group to
get this information faster the right decision makers within
the company
Products & Services Utilized

• Sonar Analytics Enterprise

• Sonar Custom Reporting
• Sonar Crisis Management
• Managed Services

SONAR PLATFORM - COMPANY CREDENTIALS

Sentiment Analysis &
Social Care Benchmarking
Healthcare - Siloam Hospitals

Problem
Siloam Hospitals group had trouble managing their
perception across over 32 individual branches, enforcing
social media policies and identifying potential negative
trends

Solution
Sonar Platform implemented a centralised data analysis
and weekly reporting system that provided analytics and
insights on each hospital’s reputation and social media
output for head office representatives to review and
make informed decisions. In addition, Sonar also
provided the company’s management with key negative
issues in relation to each hospital to be addressed
during management meetings

Products & Services Utilized

• Sonar Analytics Enterprise

• Sonar Custom Reporting
SONAR PLATFORM - COMPANY CREDENTIALS
Data Leak Detection On
The Dark Web
Banking & IT SEC - POC

Tor Network Telegram Discord Zeronet

Problem
Leaked data on the dark web has cost companies millions in
losses due to unlawful access to critical networks, stolen credit
cards and other sensitive information infiltrated by hackers

Solution
Provide large corporations, banks specifically with periodic
scans of email, credit cards and other user credentials based on
common markers such as domain names and credit card
prefixes.
Company’s can in turn use this information to prevent illegal
entry to systems by notifying regular password and credential
changes

Products & Services Utilized

- Sonar Cyber
• Managed Services

SONAR PLATFORM - COMPANY CREDENTIALS

 Subscription Base Pricing
Basic Corporate Enterprise White Label

Monthly Data Volume 100,000 250,000 350,000 1,000,000

Topics / Groups 2 3 5 10

Objects 10 15 25 50

Users 2 3 5 10

Tracked Keywords Unlimited Unlimited Unlimited Unlimited

Tracked Accounts Unlimited Unlimited Unlimited Unlimited

Channels All Channels All Channels All Channels All Channels

Alerts Unlimited Unlimited Unlimited Unlimited

Facebook Keyword Search - 5 10 25

Instagram Keyword Search - 20 35 100

Instagram Hashtags 10 20 30 50

Monthly Subscription IDR 7,500,000 IDR 10,000,000 IDR 15,000,000 IDR 30,000,000

MINIMUM CONTRACT 6 MONTHS

SONAR PLATFORM - COMPANY CREDENTIALS

Add-Ons Retail Pricing
Item Cost (IDR) Per Month

Additional 1 Topic / Group 1,000,000

Additional Volume (Per 50,000) 1,000,000

Additional User 500,000

Additional Instagram Hashtag 250,000

Additional Media/Website/Forum Track 500,000

Custom Reports Starts From 6,000,000

Crisis Management Services Contact Us

Account Management Contact Us

Printed Media Clippings & Analysis Starts From 10,000,000

SONAR PLATFORM - COMPANY CREDENTIALS

Customer Onboarding

Preparation Setup Maintenance

Objective Questionare Initial Data Cleansing / Account Monitoring

Exclusion Setup
Customer Objective Keywords Modification /
Finalisation Alert Setup Recommendation

Keyword Research Daily Digest Setup Sentiment Exclusions &

Localised Exceptions
Brief Sheet Creation Insight Report Setup
Value Proposition
Keyword Approval Sentiment Fine Tuning Evaluation

Account Creation Customer Onboarding QBR

SONAR PLATFORM - COMPANY CREDENTIALS

 @sonarplatform

Contact Us For A Demo @sonarplatform

Rendi Lustanto
Business Development
Rendi.lustanto@sonar.id
+6281368856106

PT. SONAR ANALITIKA INDONESIA https://www.linkedin.com/company/sonar-

Plaza Bisnis Kemang, Building 2, GF platform
Jl. Kemang Raya No.2
info@sonar.id
http://www.sonarplatform.com

SONAR PLATFORM - COMPANY CREDENTIALS