Pre final Module

Simple Changes to improve Mobile advertising strategy

proximately half of the worldwide web traffic from mobile devices, so it makes sense that brands would want to
focus on mobile-optimized ad campaigns. But success in mobile advertising is about more than creating visuals
and video content that is a mobile screen. It’s important to follow the right practices and create an enticing
experience for viewers and potential customers
1. CONVEY YOUR MESSAGE WITHOUT SOUND
Plan on people watching videos with the sound off. If you’re shooting promo videos that only work with the
sound on, you should work with an illustrator or add large, condensed slides or find other ways to show your
message instead of telling it to people. —Tyler Bray, TK Trailer Parts

2. MAKE IT EASY TO TAKE ACTION

Mobile marketing is all about ease of access. Including marketing options that give users the ability to click-to-
call, instantly subscribe or download a lead magnet to their phone will get you better results. Think about the next
action you would like a user to take after finding your advertisement, and include a quick and effective way to get
it done all on one page. —John Turner, SeedProd LLC

3. OPTIMIZE ADS FOR VOICE SEARCH

You need to craft your messaging, keywords and spends for voice searches. More people are searching using
voice activation and, if you are not optimized for this, you miss a critical share of the market. —Matthew Capala,
Alphametic

4. SHARE ALL WEBSITE CONTENT ON MOBILE PLATFORMS

Always be sure that everything you share through your website is also optimized for mobile. So many companies
miss this step, creating things on their site for desktop that don’t convert well for mobile. Always be sure mobile
advertisements are optimized so that they can be effective. —Diego Orjuela, Cables & Sensors

5. RETARGET MOBILE ADS

Consider retargeting mobile ads to get in touch with clients who have already seen your brand. Retargeting your
ads to different platforms where your customers haven’t seen your brand could establish more recognition, as
opposed to only focusing on one platform. —Solomon Thimothy, OneIMS

6. PERSONALIZE YOUR CALL TO ACTION

Calls to action need to be targeted. If you’re targeting a person who is currently near one of your retail locations,
an ad displaying a sale with directions to that store is more effective than a generic call to action. Alternatively, if
you see that someone is in their home browsing their phone, you could send advertising with product information
and a discount for an online purchase. —Andrew Schrage, Money Crashers Personal Finance

7. FOCUS ON IMPROVED AD DESIGN

Many entrepreneurs design their ads in an invasive manner that takes over the entire screen of the host website or
app. This can annoy the users, as it is intrusive and gets in the way of whatever the user is doing. By focusing on
improved ad designs, entrepreneurs can instantly create goodwill for their brand and attract more engagement as
well. —Thomas Griffin, OptinMonster
 8. INCLUDE YOUR LOCATION
When creating anything for mobile, it’s important to include location. Advertising on mobile gives you the
opportunity to access local customers who may want to invest in brands close to home. When someone searches
for something on their phone, they’re most likely looking for a local option, so including this information in your
ads is extremely beneficial. —Jared Atchison, WPForms

9. CREATE MORE VIDEO CONTENT

Entrepreneurs need to reduce the number of text posts that they create for mobile ads. It’s been proven time and
again that video is the most engaging content, especially on mobile. So, focus on creating more video
advertisements to stand out online. —Syed Balkhi, WPBeginner

10. TAP INTO INFLUENCER MARKETING

If you’ve noticed the trends in mobile usage, it’s obvious that mobile devices are the new television, and
televisions are the old radios. Interruptive and irrelevant ads have become outdated, but many advertisers still use
them despite their low returns. The evolving strategy is to advertise on more relevant and effective platforms like
influencers’ social media posts. —Kelly Richardson, Infobrandz

11. KEEP IT SNAPPY

Mobile users don’t have the luxury of a wide PC screen to display long titles. Make your title shorter, concise and
clickbaity, but make the content informative, graphical, engaging and fun for everyone. All buttons should be
working and easy to find. Don’t complicate things by making things hard to see. —Daisy Jing, Banish

12. AIM TO DRIVE CALLS

When advertising on a mobile platform, you should be aiming to drive calls. Your customer has a phone in their
hand. People are inherently lazy, so get them on the phone with one of your team members who can help them
through the process of buying your product and answer any questions they have. —Alastair Sanderson, LFA
Machines DFW LLC

13. STREAMLINE YOUR USER INTERFACE

When running an ad campaign on mobile, entrepreneurs should look to optimize the interface for the users. User
experience is incredibly important for success. You could have the best product or service in the world but no one
will buy from you if your checkout experience is poor. You can identify areas of improvement by running through
the checkout process as if you were a prospective client. —Ibrahim Alkurd, New Mine

14. CREATE A POSITIVE USER EXPERIENCE FROM THE START

Because mobile users have little patience, it’s important to give them a positive user experience from the get-go.
When creating an advertising strategy for mobile, make sure your site is up to speed and doesn’t cause lags.
Slowness is the easiest way to send visitors away from your site and over to your competitors. —Stephanie Wells,
Formidable Forms

Advertising Copy: Definition, Types, Examples

An advertising copy is a term used to describe the main text used in the advertisement. The text could be a
dialogue, a catchy punch line or a company’s dictum.
It is a print, radio or TV advertising message that aims at developing and retaining an interest of the target
customer and prompting him to purchase the product within a couple of seconds.

ESSENTIALS OF A GOOD ADVERTISEMENT COPY

An ad copy is made of various principles, all of which are integrated into a few lines of the copy that the
advertisers are allowed to engage. It combines search engine optimisation with marketing strategies and is used in
all kinds of advertisements, not only pay per click and contextual ads. The essentials of a good ad copy are as
follows:

Credibility- An ad copy must focus on the credibility or the reliability of the ad. The copywriters should
essentially flaunt an element of reliability in the ad so that the consumers are convinced to go ahead with the
product. The credibility of an advertisement is the extent of honesty in the ad message. Misleading and
misinterpreted ads harm the reputation of the selling house.

Attention- The keywords, punch lines or phrases that seize the attention of the potential consumers or some
component in the ad that attracts the target audience is essential in a good advertising copy.
Assurance of benefit– An advertisement copy must contain some promise of the benefits that the product offers if
the consumer purchases and uses the product.

Brief and clear- An ad copy must be brief and clear, i.e. it must be to the point. It doesn’t mean that the copy must
omit the important elements of the ad. A clear copy is easy and quick to be read by the readers. It is self-
explanatory, definite, and precise. Clarity makes way for interpretation.

Apt and conforming- The copy must be apt and must match the needs of the prospects. A copywriter has to use
the most suitable USP. Every ad copy must meet the conforming standards and rules acceptable to the advertising
media and the laws of the land. A copy that offends the morality challenges religious beliefs of the people is not
welcomed by any media.

Types Of Advertising Copy

Technique or formula of presentation of an ad is the way in which a message is presented. Various types of
advertisement copies are formulated to inform, inspire, influence, affect, engrave, and inscribe the mindset of the
reader. Certain elements are significant in a copy like the attention, conviction, sentiment, instinct, and education.

The advertisement copies can be divided into six main types:

1. Human interest ad copy
2. Educational ad copy
 3. Reason why? Ad copy
4. Institutional ad copy
5. Suggestive ad copy
6. Expository ad copy
7. Types Of Ad Copy

Human Interest Copy

Human interest copy entices the emotions and senses of its prospective customers rather than the intellect and
judgment. This advertisement copy defines the product to people instead of sticking to facts. Human Interest copy
gets to selling part indirectly or reluctantly. It focuses on people’s undying interest in themselves, their families
and friends. The most important forms of Human Interest Copy are- humorous copy, fear copy, predicament copy,
and story copy.

HUMOROUS COPY
Humorous ad copy is a copy which is designed to make the reader laugh. This copy brings about a smile on the
readers face.

FEAR COPY
Fear ad copy arouses a sense of fear in the reader to save their lives or to protect themselves from something. It
creates interest among its consumers by instilling a sense of fear in them. Fear advertisement copies must be
designed carefully as it may carry an unpleasant association on the viewer’s mind concerning the product.

STORY COPY
In a story copy, a story is narrated in a very interesting way to develop interest amongst its prospects. Customer
experiences can also be narrated in the form of a story.

PREDICAMENT COPY
In a predicament copy, the copy provides a dramatic explanation about the product. This copy explains all the
advantages and benefits of using the product. The predicament copy usually takes over the other three forms of
the advertisement copy.

https//studiousguy.com/advertising-copy-definition-types-examples/