Student Details ( Student should fill the content)

Name
Batch Number
Student ID Cardiff Met ID : ICBT ID :

Scheduled unit details

Unit code MBA 7002
Unit title Strategic Management Assignment WRIT 1
Assignment Details

Nature of the Assessment WRIT 1 (Examination converted to an assignment)

Topic of the Case Study GIVEN
Learning Outcomes covered YES
Word count 2000 words
Due date / Time 20 February 2022
Declaration
I certify that the attached material is my original work. No other person’s work or ideas have been used
without acknowledgement. Except where I have clearly stated that I have used some of this material
elsewhere, I have not presented it for examination / assessment in any other course or unit at this or any
other institution
Signature Date
Result (Assessor use only)
Marks by 1st Name & Signature of the 1st Agreed
Assessor Assessor Mark
Marks by IV: Name & Signature of the IV
For Office use only (hard copy assignments)
Receipt Received by
date

Assignment Type & Title:

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For student use: Critical feedback on the individual progression towards achieving the assignment
outcomes

For 1st Assessor use: Assessment feedback

Strengths

Area for improvements

Name & Signature of the Date

Assessor : :

Comments by the IV

Date
Name & Signature of the IV:
:

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 Strategic Management MBA 7002

Assignment 2 –WRIT 1 (Individual work_Exam converted)

Word limit: 2000 words

Weighting of assessment: 50% total marks

Learning Outcomes

On successful completion of this module, students should be able to:

 Evaluate and reflect on the influences driving demand and managing and creating demand
through strategic management
 Critically assess how the strategic position, choice, and strategy implementation ensure
growth and stability of the firm.
 To analyze relationship among Corporate Mission and strategic levels – Corporate,
Business and Operational levels.
 Identify different types of strategic change programs and assess the value of leadership and
the influence of culture in managing strategic change.

Task 1

a) Critically analyse the terms strategic position, strategic choice, and strategy in action.
How does analyzing the organization’s internal and external environments help
determining the said three concepts? [20 marks]

b) How do strategic capabilities and competitive advantage(s) contribute to achieve

sustainable growth? [20 marks]

Task 2

Provide a critical review of the following two statements:

a) “Mission of the organization should unify the corporate level, business level, and
operational level strategies of an organization. However, there are external and internal
reasons which often create contradictions among the three levels of strategies during the
strategy in action phase.” [10 marks]

b) “Resistance to change is natural. Organizations often fail in implementing change

management programs due to, among other reasons, internal resistance. The key to
achieve success in change management programs is to address the human issues and the
cultural landscape within the organization.” [10 marks]

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Task 3

The strategic purpose of an organization consists of its governing structure, stakeholder

expectations, social responsibility and ethics.

a) What are the crucial environmental factors you have to consider in designing the
governing structure of the organization? [10 marks]

b) Managers often consider social responsibility and ethics as a cost and tend to place less
emphasis on them. This is an unproductive attitude but the managers who have a long-
term view of the organization consider ethics and social responsibility as instruments of
sustainable growth.” Critically review the above statement. [10 marks]

Task 4

a) Critically evaluate how prudent organizational leadership address the two issues: (i)
Passive culture, and (ii) negative attitudes towards teamwork? [10 marks]

b) Globalization often promotes foreign investment, acquisitions and mergers. What are the
issues that would crop up when two companies in differing cultures move into acquisition
or merger? How would you resolve these issues? [10 marks]

Very important

You must use Harvard Referencing system throughout your work. Correct in-text referencing is
required and a full and correct reference list needs to be provided. Please note for academic
acceptance, it is important to refer to adequate sources in building critical arguments with regard
to this assignment. Generally, the lecturer expects minimum of 10 latest sources from accepted
recommended journals, required reading and recommended readings. For a list of required and
recommended reading, please refer the “Module Specification” section of the student handbook.

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 Marking Scheme

Assessment Expected facts Excellent Very Good Satisfactory Poor

Criteria Good
Task 1. a  A definition of Strategic position,
strategic choice, strategy in action.
 Relate internal and external analysis to
the three concepts.
 Explain how environmental analysis is 20 16 12 08 04
related to the development of
strategic position, choice, and plans of
a company.

Task 1. b  A definition of Strategic capabilities

and competitive advantage.
 Explain how Strategic capabilities and
competitive advantage lead to 20 16 12 08 04
sustainable growth.
 Example (s) of real world situations
will be useful.
Task 2. a  Mission and its relationship to the
three levels of strategy explained.
 Emphasis is placed on strategy in 10 8 6 4 2
action

Task 2. b  Resistance to change explained with

reasons
10 8 6 4 2
 Emphasis placed on human issues and
cultural influence
Task 3. a  Crucial environmental factors
10 8 6 4 2
influencing governance identified
Task 3. b  Explain why managers tend to see CSR
as a cost
10 8 6 4 2
 How those with a long-term view has a
different attitude provided.
Task 4. a  How prudent leaders address passive
culture and team work 10 8 6 4 2

Task 4. b  Issues in mergers and acquisitions

identified 10 8 6 4 2
 Resolution strategies are rational.

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REPORT STRUCTURE
 Paper Size : A4
 Word Count : 2000 words
 Printing Margins : LHS; RHS: 1 Inch
 Binding Margin : ½ Inch
 Header and Footer : 1 Inch
 Printing : Single Sided
 Basic Font Size : 12
 Font Style : Arial/Times New Roman
 Presentation : Bound Document

Important Information for Students

 The final version of your individual assignment softcopy needs to be uploaded to the
Turnitin via Cardiff Met Moodle before the deadline.

For TURNITIN submission please log on to www.cardiffmet.ac.uk and submit

through the Moodle.

 The final version of your individual assignment soft copy (word format only) must be uploaded
to ICBT SIS on or before the deadline.

Please log on to www.icbtsis.lk to upload your assignment.

The softcopy should be named as MBA-(subject number) (followed by the Cardiff met student
ID.

E.g. for Delivering Successful Projects Assignment

MBA-7024 -2000000

 Students are expected to keep a backup of all the assignments. ICBT and Cardiff Metropolitan
University have all the right to re call for soft copy of any assignment at any time during the
course.

 Please note that plagiarism is treated as a serious offence and therefore the work you produce
must be individual and original although may work in groups in some instances (Please refer to
Student Handbook on Plagiarism & Cheating).

 All sources of information must be referenced using “Harvard referencing” where a reference
listing should be included at the end of the assignment.

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 Please note that the submission date given for this assignment is the final date that you can
upload the assignment. No late submissions are allowed by the system.

 Please refer to Student Handbook on Assignments – Re-submission, mitigating circumstances

procedure.

 Please include the assignment coversheet and feedback sheet in your softcopy of the
assignment. Please avoid copying assignment question in your answer file.

 The submission instructions of Turnitin and ICBT SIS will be circulated a few weeks before the
submission deadline.

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