Master of Business Administration

Student Details ( Student should fill the content)

Name
Batch Number
Student ID (UWIC ID and ICBT ID) Cardiff Met ID : ICBT ID :

Scheduled unit details

Unit code MBA 7002
Unit title Strategic Management PORT 1
Assignment Details
Nature of the Assessment Assignment 1_PORT 1
Topic of the Case Study GIVEN
Learning Outcomes covered YES
Word count 2000
Due date / Time 21 July 2022
Extension granted? (For Office use only) Yes No

Declaration
I certify that the attached material is my original work. No other person’s work or ideas have been used without
acknowledgement. Except where I have clearly stated that I have used some of this material elsewhere, I have not
presented it for examination / assessment in any other course or unit at this or any other institution

Signature Date
Result (Assessor use only)
Marks by 1st Assessor Name & Signature of the 1st Assessor Agreed Mark

Marks by IV: Name & Signature of the IV

For Office use only (hard copy assignments)
Receipt date Received by

Assignment Type & Title:

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For student use: Critical feedback on the individual progression towards achieving the assignment outcomes

For 1st Assessor use: Assessment feedback

Strengths

Weaknesses

Name & Signature of the Assessor : Date :

Comments by the IV

Name & Signature of the IV: Date :

Strategic Management MBA 7002

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Assignment 1_PORT 1 (Individual Work)

Word limit: 2000 words

Weighting of assessment: 50% total marks

Learning Outcomes Covered

On successful completion of this module, students should be able to:

 Evaluate and reflect on the influences driving demand within the business to
consumer and business to business markets and the factors influencing the
strength of their influence
 Critically assess the debate that surround corporate values and social
responsibilities.
 To analyze competition and customer requirements in order to identify
opportunities for competitive advantage within an industry.
● Identify different types of strategic change programmes and assess the value of
different leadership styles in managing strategic change.

Brief ●
• This is an Individual Assignment
• You are required to produce an academic/research document maximum 2000
words

Topic:

Strategic management in a new global scenario

Demand change for consumer goods is caused mainly by changes in disposable

income and lifestyles. Demand changes are also influenced by competition and
marketing strategies of firms. There is also an intense concern and compulsion for
Corporate Values and Social Responsibility due to socio economic impacts caused by
rapid industrial growth, competition, and Government intervention in the
contemporary business world. Thus, the old concept of business which rested on
profit maximization later shifted to customer satisfaction and his long-term welfare.
The business philosophy has gone further to embrace the “Three Ps”, People, Planet
and profits. Thus, opportunities, innovations, and competition have to be managed
within this new framework.

Tasks

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1. Critically analyse how globalization and international trade caused an

increasing influence on business ethics and social responsibility in the
contemporary business world.
2. Strategic capability, competitive advantage, and superior customer
services are considered as the three strategic pillars of sustainable growth
of a business organization. What are the critical impacts of demand
changes on the said three elements?
3. Constant changes are a part of business organizations. Changes can also
create new opportunities or threats. However, changes are often resisted by
those who are affected by changes. How would you manage a change
while ensuring support and participation of all concerned?
4. Changes are successfully implemented by leaders who have a long-term
vision and skills in managing people. What are the qualities of leaders who
are likely to make effective changes in Sri Lanka where there exists a
multi-cultural society?

Assessment criteria

The following criteria will be used when marking your Assignment:

1. Provided a rational critical analysis of how globalization and international

trade caused an increasing influence on business ethics and social
responsibility in the contemporary business world. (30%)
2. Impacts of demand changes on strategic capability, competitive
advantage, and superior customer services are well presented and
discussed critically. (30%)
3. Provides an acceptable critical analysis on how changes are effectively
managed. Answer refers to valid theoretical concepts. (20%)
4. A valid critical analysis of leadership qualities required for managing
effective changes are presented. (20%)

Marking Scheme

1 25-30 15-24 07-14 Less than 07

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Excellent Very good Fair explanation of Poor or inadequate

explanation of explanation of how globalization explanation
how globalization how globalization led to an increasing
led to an led to an influence on
increasing increasing business ethics and
influence on influence on social responsibility
business ethics business ethics
and social and social
responsibility. responsibility
2 25-30 15-24 07-14 Less than 07
. Excellent review Very good review Fair review of Poor review
of impacts of of impacts of impacts of demand
demand changes demand changes changes on three
on three strategic on three strategic strategic pillars
pillars pillars
3 15-20 10-14 05-09 Less than 05
Excellent Very good Fair explanation on Poor answer
explanation on explanation on how changes are
how changes are how changes are effectively
effectively effectively managed.
managed. managed. Theoretical
Theoretical Theoretical concepts
concepts used concepts used moderately used

4 15-20 10-14 05-09 Less than 05

Excellent and Vary good and Fair and Poor presentation
appropriate appropriate appropriate
leadership leadership leadership qualities
qualities are qualities are are provided
provided provided

REPORT STRUCTURE

 Paper Size : A4
 Word Count : 2000 words
 Printing Margins : LHS; RHS: 1 Inch
 Binding Margin : ½ Inch
 Header and Footer : 1 Inch
 Printing : Single Sided
 Basic Font Size : 12
 Font Style : Arial/Times New Roman
 Presentation : Bound Document

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Important Information for Students

 The final version of your individual assignment softcopy needs to be

uploaded to the Turnitin via Cardiff Met Moodle before the deadline.

For TURNITIN submission please log on to www.cardiffmet.ac.uk and

submit through the Moodle.

 The final version of your individual assignment soft copy (word format only) must
be uploaded to ICBT SIS on or before the deadline.

Please log on to www.icbtsis.lk to upload your assignment.

The softcopy should be named as MBA-(subject number) (followed by the Cardiff

met student ID.

E.g. for Delivering Successful Projects Assignment

MBA-7024 -2000000

 Students are expected to keep a backup of all the assignments. ICBT and Cardiff
Metropolitan University have all the right to re call for soft copy of any assignment
at any time during the course.
 Please note that plagiarism is treated as a serious offence and therefore the work
you produce must be individual and original although may work in groups in some
instances (Please refer to Student Handbook on Plagiarism & Cheating).

 All sources of information must be referenced using “Harvard referencing” where a

reference listing should be included at the end of the assignment.

 Please note that the submission date given for this assignment is the final date that
you can upload the assignment. No late submissions are allowed by the system.

 Please refer to Student Handbook on Assignments – Re-submission, mitigating

circumstances procedure.

 Please include the assignment coversheet and feedback sheet in your softcopy of
the assignment. Please avoid copying assignment question in your answer file.

 The submission instructions of Turnitin and ICBT SIS will be circulated a few weeks
before the submission deadline.

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