NATIONAL ECONOMICS UNIVERSITY

INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS

HIGHER NATIONALS
BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)

Unit Code, Number and Title M/618/5076 – Unit 25: Global Business Environment

Semester and Academic Year Semester 2: Academic year 2023-2024

Unit Assessor(s) Thaddeus Hostetler / Tran Trong Duc

Assignment Number and Title GBE A1.1: Global Business Environment (Assignment 1 of 2)

Issue Date March 8th, 2024

Submission Date 10.00 AM April 6th, 2024

Student Name

NEU Student ID Pearson ID

Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the
rules, however innocently, may be penalized. It is your responsibility to ensure that you understand correct
referencing practices. As a university level student, you are expected to use appropriate references throughout
and keep carefully detailed notes of all your sources of materials for material you have used in your work,
including any material downloaded from the Internet. Please consult the relevant unit lecturer or your course tutor
if you need any further advice.

I certify that the assignment submission is entirely my own work and I fully
Student declaration understand the consequences of plagiarism. I understand that making a false
declaration is a form of malpractice.

Student(s) name(s)/
Date: 2024
Signature

Submission format and Instructions:

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  This is an individual assignment.
 The submission format is in the form of an E-report. Please refer the Student handbook
(Vietnamese version, Appendix 2) for the Assignment submission rules.
 The file on Turnitin must be in Word format and include the first page of this cover sheet. The
first page of the cover sheet should be in the picture format in order to ensure the accepted
similarity of Turnitin.
 The similarity allowed is up to 25% after excluding references.
 Name of the file includes Student ID_Unit name_Assessment no. (E.g. “1010001_GBE_A1.1”)
 Ensure that authenticity declaration has been signed electronically.
 Plagiarism is unacceptable. Students must cite all sources and input the information by
paraphrasing, summarising or using direct quotes. A Referral Grade is given when Plagiarism is
identified in your work. There are no exceptions.
 Your evidence/findings must be cited using Harvard Referencing Style. Please refer to
Reference guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.
 This assignment should be written in a concise, formal business style using Arial 11 or Times
New Roman 13 font size and 1.5 spacing.
 The word limit is 4,000 words (+/- 10%).
 You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.
Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully.
To pass the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet.
To achieve a Merit, you must achieve ALL the Merit criteria (and therefore the Pass criteria). To
achieve a Distinction, you must achieve ALL the Distinction criteria (and therefore the Pass and
Merit criteria).

Unit Learning Outcomes:

LO1 Analyze the key factors which drive globalization

LO2 Determine the strategic complexities associated with operating in a global environment

Assignment Brief and Guidance:

In today’s globally competitive business environment trade disputes, political uncertainty, economic
crises can all determine where companies operate. Corporations have to decide where to invest.
Currently many companies are making strategic decisions on their investments in China and
elsewhere and whether to continue to invest there, move to other locations or, if possible, return to
their respective country. In this regard, Vietnam has become an attractive investment destination for
many Multinational Corporations (MNCs) with favorable government policies, numerous free trade
agreements, a strategic geographical location, and an young educated workforce.

Your assignment is to select a company (i.e. Foxconn, Panasonic, Samsung, Ford, etc.) that has

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 invested in Vietnam.

Specifically, your report should cover the followings:

1. Background: Explain and analyze the trends globalization is having on countries and corporations
today. You should be able to critically evaluate and analyze the following three areas:
- Analyze key factors of cost, market, environment and competition that drive global commerce and
trade.
- Critically analyze and evaluate the impact that key factors have upon the global business
environment in terms of benefits and challenges.

2. Write a report to determine the strategic opportunities and challenges facing a foreign company
associated with operating in a global environment.
- Examine the complexity of these strategic opportunities and challenges when operating in a global
environment by using specific examples.
- Critically evaluate foreign company’s strategic challenges in context of risk and diversification
strategies and the supply chain flow.

Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your research –
the list is not definitive.
Textbooks
BARTLETT, C. and BEAMISH, P. (2018). Transnational Management: Texts, Cases, and Readings in Cross-Border
Management. 8th Ed. Maidenhead: McGraw-Hill.
DANIELS, J. D., RADEBAUGH, L. H. and SULLIVAN D. P. (2018) International Business Environments and
Operations. 16th Ed. Harlow: Pearson.
DERESKY, H. (2016). International Management: Managing Across Borders and Cultures. 9th Ed. Harlow: Pearson.
PENG, M. (2016) Global Business. 4th Ed. Cengage Learning.

Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO1: Analyze the key factors which drive globalization

P1 Analyze key factors of cost, M1 Critically analyze the

market, environment and
competition that drive global
commerce and trade.
LO2: Determine the strategic complexities associated with
operating in a global environment
P2 Examine the complexity of
strategic challenges faced by
organizations when operating in a
global environment, supported
by specific examples.
impact that key factors have
upon the global business
LO1 and LO2
environment in terms of
D1 Critically evaluate the global
opportunities and challenges.
business environment,
including the opportunities and
challenges faced by
organizations.
M2 Evaluate strategic
challenges in context of risk
and diversification strategies
and the supply chain flow.

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