NATIONAL ECONOMICS UNIVERSITY

INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS

BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)

ASSIGNMENT BRIEF

Unit Code, Number and Title H/618/5124 - Unit 43: Business Strategy

Semester and Academic Year Semester 1 / Academic year 2022 - 2023

Unit Assessor(s) Ta Minh Quang/ Ha Son Tung/ Le Thi Thai Ha

BS A1: Business Strategy Report
Component Number and Title
(Assessment 1 of 1, Individual written assignment)
Issue Date October 5th, 2022
Submission Date 10.00 AM, December 5th, 2022

Student name Bui Luu Ha Trang

NEU Student ID 10200687 Pearson ID

I certify that the evidence submitted for this assignment is my own. I

Learner declaration have clearly referenced any sources used in the work. I understand that
false declaration is a form of malpractice.

Student name / Signature Trang Date: 5/12/2022

Submission format

 This is an individual assignment.

 The submission format is in the form of an E-report. Please refer the Student handbook
(Vietnamese version, Appendix 2) for the Assignment submission rules.
 The file on Turnitin must be in Word format and include the first page of this cover sheet. The
first page of the cover sheet should be in the picture format in order to ensure the accepted
similarity of Turnitin.
 The similarity allowed is up to 25% after excluding references.
 Name of the file includes Student ID_Unit name_Assessment no. (E.g. “1010001_BS_A1.1”)
 Ensure that authenticity declaration has been signed electronically.
 Plagiarism is unacceptable. Students must cite all sources and input the information by
paraphrasing, summarising or using direct quotes. A Referral Grade is given when Plagiarism is
identified in your work. There are no exceptions.

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  Your evidence/findings must be cited using Harvard Referencing Style. Please refer to
Reference guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.
 This assignment should be written in a concise, formal business style using Arial 11 or Times
New Roman 13 font size and 1.5 spacing.
 The word limit is 3,500 words (+/- 10%).
 You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.

Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully. To pass
the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To achieve a Merit,
you must achieve ALL the Merit criteria (and therefore the Pass criteria). To achieve a Distinction, you
must achieve ALL the Distinction criteria (and therefore the Pass and Merit criteria).

Unit Learning Outcomes

LO1 Analyse the impact and influence that the macro environment has on an organisation and
its business strategies
LO2 Assess an organisation’s internal environment and capabilities
LO3 Apply the outcomes of an analysis, using an appropriate strategic management tool, in a
given market sector
LO4 Develop a strategic management plan in an organisation, informed by models, theories and
concepts, to achieve competitive advantage in a given market sector.

Assignment activity and guidance

In this assignment, you are to choose an appropriate company (could be operating in Vietnam or
internationally) so that you are about to write up an analytical report about the company using the
perspective of business strategy management, apply a range of appropriate models, concepts, and
analytical tools/frameworks in business strategy. You are requested to write a report as brief structure:

1. Briefly introduce the company of your choice (300 words)

1.1. Briefly describe the current status and historical background (e.g., temporal milestones) of the
chosen company.
1.2. Explain the statements concerning vision, missions, strategic goals/objectives, and philosophy/
values of the chosen company.

2. Analyse the impact and influence that the macro environment has on an organisation and its
business strategies (1200 words)
2.1. Applying appropriate analytical framework (e.g., PESTEL) to underlies key characteristics of
each sub-environment influencing the company’s business performance based on reliable
sources of data and information. Focus on a few characteristics that you consider being critical
to the company’s future business performance (e.g., opportunities and/or threats) (600 words)
2.2. Applying appropriate analytical framework (e.g., Porter’s Five Forces) to evaluate the
competitive forces of a given market sector for the company. Assess recent and expected future
changes for each force. Determine how to position your business in relation to the five forces.

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 (600 words)
3. Assess an organisation’s internal environment and capabilities (1000 words)
3.1. Apply appropriate frameworks (e.g. VRIO/VRIN, benchmarking strategic, value chain analysis,
stakeholder analysis) to assess the link between resources, competitive advantages, and
sustained competitive advantages.
3.2. Assess strengths and weaknesses of the company. Informing internal assessment from external
context: linking tools, e.g. SWOT informed by PESTLE

4. Apply the outcomes of an analysis, using an appropriate strategic management tool, in a

given market sector, choose a business strategy (500 words)
4.1. Applying the Ansoff matrix to product and market strategy (related or unrelated strategies,
backward/forward integration strategies) chiến lược doanh nghiệp dựa vào mục tiêu. Mục tiêu
ngắn hạn và dài hạn. sau khi doanh nghiệp cần theo doanh nghiệp đó thì business unit lựa
chọn ở 4.2 cần chiến lược gì để phù hợp chiến lược của doanh nghiệp
4.2. Devise appropriate business strategies (e.g., Porter’s three generic competitive strategies)
pertaining to the analytical outcomes resulted from previous steps.
4.3. Justify which among devised strategies is most workable to the company. (e.g., The balanced
scorecard to align the organization’s vision and strategies, SAFE) dung safe, nguồn lực hiện tại
có cho phép dn làm the ko, dn có tech để blah bloh ko

5. Develop a strategic management plan in an organisation, informed by models, theories, and

concepts to achieve competitive advantage in a given market sector. (500 words)

5.1. Define and discuss the crucial factors that could contribute to the successful implementation of
the suggested strategic management plan for the chosen company. Xem factor nào qđinh sự
thành công của chiến lược đề ra. Muốn dẫ

5.2. Produce a strategic management plan for the chosen company that has tangible and tactical
strategic priorities and objectives (e.g. the use of the Business Canvas Model to visualise,
assess, change business models)

Textbooks
JOHNSON, G. et al (2019) Exploring Strategy: Text and Cases.12th Ed Harlow: Pearson.
KIM, W. C. and MAUBORGNE, R. (2015) Blue Ocean Strategy. Expanded Ed. Boston: Harvard Business Review
Press.
ROTHAERMEL, F. (2018) Strategic Management. 4th Ed. Maidenhead: McGraw-Hill.

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Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO1 Analyse the impact and influence that the macro environment has
on an organisation and its business strategies

P1 Applying appropriate
M1 Critically analyse the macro
frameworks, analyse the impact and
environment to determine and
influence of the macro environment
inform strategic management
on a given organisation and its
decisions.
strategies.

LO2 Assess an organisation’s internal environment and capabilities

P2 Conduct an internal environment M2 Interpret information and data to

and capabilities assessment of a assess strengths and weaknesses
given organisation using of an organisation’s internal
appropriate frameworks. capabilities, structure and skill set.

LO3 Apply the outcomes of an analysis, using an appropriate strategic

management tool, in a given market sector LO1, LO2, LO3 and LO4

P3 Determine appropriate D1 Create a set of valid

management tools to analyse a
given market sector for an
organisation and inform strategy.
P4 Devise appropriate strategic
objectives, based on the outcomes
of analysis for an organisation to
inform strategy.
M3 Justify use of an appropriate
strategic management tool for a
given market sector, to inform
strategy and strategic objectives for
an organisation.
strategic directions,
objectives and tactical
actions for successfully
achieving strategic
alignment, based on
critical interpretation of
internal and external data,
and information.

LO4 Develop a strategic management plan in an organisation, informed

by models, theories and concepts, to achieve competitive advantage in
a given market sector.

P5 Apply a range of models,

concepts or theories to interpret and
devise strategic planning for a given M4 Produce a strategic
organisation. management plan that has tangible
P6 Design a strategic management and tactical strategic priorities and
plan, applying appropriate objectives.
strategies to improve competitive
edge and market position based on
the outcomes.

* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed by the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.