Professional Documents
Culture Documents
Knowledge
Skills:
S1. How to critically evaluate and monitor the business mission, objectives and
policies of international organizations.
S2. How to use critical reflective skills to reflect on the impact of their
understanding on the problem-solving process.
Assessment
Case Study:
Introduction:
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strategic concepts and analytical techniques studied in this module. All the
learning outcomes below will be assessed:
Task
Taskis to carry out a critical analysis and evaluation of the strategies adopted
by Multinational Corporations (MNCs) operating in an industry and country of
your choice, using information available to the public e.g. company annual
reports in pdf and other materials researched. You will be expected to select
and apply appropriate theories, techniques and models studied during the
module whilst having regard to the practical aspects of strategy
development.
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Assessment Criteria
Academic Rigour
Methodology
• the use of relevant evidence, from material provided and personal research
to support any statements made
• the appropriateness of the methods used, and theoretical models and
frameworks applied
• the breadth and depth of research undertaken
Evaluation of data
Presentation
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Multinational Corporations & How they Bring External Innovation Inside
Open innovation is about combining internal and external resources and acting
on the opportunities this creates. More and more MNCs prove this to be a
strong value proposition and cannot afford to lose out on the opportunities
created by this combination. Open innovation has the ability to create long term
advantages in management or organizational innovation rather than just product
or service innovation. Once a MNC gets ahead of its competitors and becomes
the preferred partner of choice within its industry, this often turns out to be a
longer term advantage. It is hard for competitors to copy and thus neutralize the
benefits that open innovation leadership can bring.
Read the Annual Reports of a MNC operating in an industry and country of your
choice; and carry out appropriate analyses of the global corporate strategies
adopted by the MNC and its closest competitors, in response to the questions
below. You are encouraged to use relevant data/information from company
websites.
[30 % marks]
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Question Two: Internationalisation, Localisation and Competitiveness
Critically assess the merits and demerits of meeting the ‘demand for
internationalisation’ and the ‘demand for localisation’ simultaneously. Which of
these two demands would you recommend that your chosen MNC should adopt
in order to maximise its corporate profitability through low‐cost leadership or
product differentiation or focus – give two key reasons for your choice.
[30 % marks]
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and the role of Senior management and leadership, in creating a culture for
sustaining corporate profitability.
[10 % marks]
Suggested Reading:
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