NATIONAL ECONOMICS UNIVERSITY

INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS

HIGHER NATIONALS
BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)

Unit Code, Number and Title M/508/0530 – Unit 18: Global Business Environment

Semester and Academic Year Semester 1: Academic year 2021-2022

Unit Assessor(s) Daniel Vanhoutte/ Tran Trong Duc

Assignment Number and Title GBE A1.1: Global Business Environment (Assignment 1 of 2)

Issue Date Thursday, October 5th, 2021

Submission Date 10:00 am, Thursday, November 4th, 2021

IV Name Le Thi Huong Lan

IV Date 3 October 2021

Student Name

NEU Student ID Pearson ID

Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the
rules, however innocently, may be penalized. It is your responsibility to ensure that you understand correct
referencing practices. As a university level student, you are expected to use appropriate references throughout
and keep carefully detailed notes of all your sources of materials for material you have used in your work,
including any material downloaded from the Internet. Please consult the relevant unit lecturer or your course tutor
if you need any further advice.

I certify that the assignment submission is entirely my own work and I fully
Student declaration understand the consequences of plagiarism. I understand that making a false
declaration is a form of malpractice.

Student(s) name(s)/
Date:
Signature

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Submission format and Instructions:

This assignment (Assessment 1 of 2) covers Learning Outcomes 1&2 (LO1, LO2).

 This is an individual assignment.
 The submission format is in the form of a case study written report.
 The assignment should have a cover page that includes the assignment code, number, title,
assessors’ names and student’s name and ID. Attach all the pages of assignment
brief/achievement summary with your report and leave them blank for official use.
 Ensure that authenticity declaration has been signed.
 This is an individual assignment.
 Content sheet with a list of all headings and page numbers.
 Plagiarism is unacceptable. Students must cite all sources and input the information by
paraphrasing, summarizing or using direct quotes. A Referral Grade is given when Plagiarism is
identified in your work. There are no exceptions.
 Your evidence/findings must be cited using Harvard Referencing Style. Please refer to
Reference guiding posted on Moodle.
 This assignment should be written in a concise, formal business style using Arial 11 or Times
New Roman 13 font size and 1.5 spacing.
 The word limit is 4,000 words (+/- 10%). If you exceed the word limit (excluding references and
administrative sections) your grade will be penalised.

 Exhibits / appendices of financial reports and regulations should be attached; they are outside the
limited words.
 The assignment should contain in-text reference and a list of any references used in the report.
 To Pass Assignment 1, you must achieve ALL the Pass Criteria outlined in the marking sheet.
 You must submit both of hardcopy and softcopy of your assignment before the deadline. Late
assignments will not be accepted. The softcopy must be submitted to Turnitin via Moodle
and the hardcopy must be submitted to the Assignment box at room No. 404A – Building
D2.
 Failure to achieve a PASS grade will result in a REFERRAL grade.
If you are caught plagiarizing, the University policies and procedures will apply

Unit Learning Outcomes:

LO1  Analyze the key factors which drive globalization 

LO2  Determine the strategic complexities associated with operating in a global environment

Assignment Brief and Guidance:

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 In today’s highly politicized global environment trade disputes are a common occurrence. Currently,
the United States and China are taking retaliatory measures by raising tariffs on each other’s products
and trying to find a solution through trade negotiations. Many foreign companies are now having to
decide whether to move their operations out of China and into other countries or return to their
respective country.

Your assignment is to select a company (i.e. Foxconn, Toshiba, Ford, etc.) and determine which
country should the company move to.

1. Write a report to analyse the key factors which drive globalization

- Analyse key factors of cost, market, environment and competition that drive global commerce and
trade.
- Critically analyse and evaluate the impact that key factors have upon the global business environment
in terms of benefits and challenges.
2. Write a report to determine the strategic opportunities and challenges facing a foreign company
associated with operating in a global environment.
- Explain the complexity of these strategic opportunities and challenges when operating in a global
environment by using specific examples.
- Critically analyse and evaluate foreign company’s strategic challenges in context of risk and
diversification strategies and the supply chain flow.

Further Instructions on Command Verbs:

1. Analyze: Present the outcome of methodical and detailed examination either:
 breaking down a theme, topic or situation in order to interpret and study the interrelationships
between the parts and/or
 of information or data to interpret and study key trends and interrelationships.
2. Critically analyze: Separate information into components and identify characteristics with depth
to the justification.
3. Evaluate: Work draws on varied information, themes or concepts to consider aspects, such as:
 strengths or weaknesses

 advantages or disadvantages

 alternative actions

 relevance or significance.
Students’ inquiries should lead to a supported judgement showing relationship to its context. This
will often be in a conclusion.
4. Critically evaluate: Make a judgement taking into account different factors and using available
knowledge/experience/evidence where the judgement is supported in depth.
5. Explain: To give an account of the purposes or reasons.

Learning Outcomes and Assessment Criteria

Learning Achieved Achieved Achieved
Pass Merit Distinction
Outcome (ticked) (ticked) (ticked)

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 M1 Critically
analyze the impact
P1 Analyze key
that key factors
LO1 Analyze factors of cost,
have upon the
the key factors market, environment
global business D1 Critically
which drive and competition that
environment in evaluate the
globalization drive global
terms of global
commerce and trade.
opportunities and business
challenges. environment,
including the
LO2 P2 Explain the opportunities
Determine complexity of M2 Evaluate and
the strategic strategic challenges strategic challenges
complexities faced by challenges in faced by
associated organizations when context of risk and organizations.
with operating in a global diversification
operating in environment strategies and the
a global supported by supply chain flow.
environment specific examples.

Formative Feedback: Assessor to Student (please specific)

Action Plan

Summative Feedback: Assessor to Student

The Student Is Awarded:

Choose One
(*) Referral PASS Grade MERIT Grade DISTINCTION Grade

Name Of Assessor: Date Of Assessment:

Re-submission Feedback:

The Student Is Awarded A:

Choose One
(*) Referral PASS Grade MERIT Grade DISTINCTION Grade

Name Of Assessor: Date Of Assessment:

Feedback: Student to Assessor

Signature & Date:

* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed by the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.

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