HND Assignment Brief

Session: September 2019

Programme title Pearson BTEC HND Hospitality Management (RQF Level 5)

Unit number and title 5 Leadership and Management for Service Industries

Assignment number & title 1 of 1

Assessor (s) Blessing Adepoju

Issue Date 10 October 2019

Final assignment
06-11 January 2020
submission deadline

13-18 January 2020

Late submission deadline The learners are required to follow the strict deadline set by the College
for submissions of assignments in accordance with the BTEC RQF level 4
– 5 submission guidelines and College policy on submissions.

Resubmission deadline TBA

In-class feedback will be available from formative assessment of the initial

submissions based on each learning outcome.
Remark and Feedback
Final feedback will be available within 2 – 3 weeks of the assignment
submission date.

 The work you submit must be in your own words. If you use a quote or an
illustration from somewhere you must give the source.
General  Include a list of references at the end of your document. You must give all
your sources of information.
Guidelines  Make sure your work is clearly presented and that you use readily
understandable English.
 Wherever possible use a word processor and its “spell-checker”.

Internal verifier David Boyd

Signature (IV of the

Date 30/09/2019
brief) *

Department of Tourism and Hospitality Page 1 of 7

 ICON College of Technology and Management
BTEC Level 5 in International Travel and Tourism Management (RQF)
Unit 5: Management and Leadership in Service Industries (L4)
Session: September 2019 (Recommended Word Count: 4,000)

Assignment Context and Scenario

This coursework assignment has a Pearson-set theme which is Talent Management in the Service
Industry. The impact of strategic approach to talent management in the service sectors such as
tourism and hospitality industries is clearly evident within core business systems: administration,
promotion and communication, supply chain, and distribution, operation and in management control.

Under the suggested theme, the learners will be required to focus on how innovative and strategic
approach to talent management influences the evolving role of leaders and managers in a
specific travel, tourism or hospitality organisation based on the learning outcomes noted below:

Learning Outcome 1: Review classical management theories and leadership styles

Assess the different classical management theories and apply in your chosen hospitality or tourism
sector organisation and explain the role of the manager/leader and the leadership styles, including
in managing talent. Analyse the leadership styles in relation to organisational structure and culture
in your organisation.

Review the management and leadership styles with a reference to the emerging influence of talent
management in your selected hospitality or tourism organisation and evaluate the link between
theory and practice as currently seen in your organisation.

Learning Outcome 2: Explore the factors that influence different management styles and
structures in a service industry context

In your chosen hospitality or tourism organisation, identify and investigate the internal and external
factors that can influence management styles and structures. Analyse the key influencing factors,
including strategic talent management, identifying their strengths and weaknesses.

In your chosen service sector organisation critically analyse how specific management styles have
been influenced and changed by application of talent management.

Learning Outcome 3: Assess current and future management and leadership skills for the
service sector

Asses the current management and leadership skills, both ‘hard’ and soft’ skills in your chosen
hospitality organisation and discuss the required skills for future and how to achieve those skills.
Evaluate the current and future management and leadership skills that are crucial for the chosen
organisation in the light of talent management issues such as staff retention and development. In
response to change, critically evaluate how, management and leadership skills in your chosen
sector organisation has developed

Learning Outcome 4: Demonstrate management & leadership skills in a service ind. context

Examine the change management process and leadership in implementing change in your
organisation and compare and contrast with another service sector organisations. Using your
organisation as an example, analyse how change process affects management and leadership skills
and styles with reference to managing talent.

Department of Tourism and Hospitality Page 7 of 7

Relevant Information
1. Learning Outcomes and Assessment Criteria
Learning Outcomes Pass Criteria
Learning Outcome 1: P1 Assess different
Review classical classical management
management theories theories and apply these in
and leadership styles a service industry context
P2 Explain the role of the
leader and different
leadership styles in a
service sector industry
context
P3 Review the
management and
leadership styles in a
specific service sector
organisation
Learning Outcome 2: P4 Investigate the internal
Explore the factors that and external factors that
influence different influence management
management styles and styles and structures in a
structures in a service selected service industry
industry context organisation
Learning Outcome 3: P5 Asses current
Assess current and management and
future management and leadership ‘hard’ and soft’
leadership skills for the skills providing evidence
service sector from specific service sector
examples
P6 Discuss future
management and
leadership skills required
by the service sector and
how these can be achieved
Learning Outcome 4:
Demonstrate P7 Compare and contrast
management and different service industry
leadership skills in a organisations’ change
service industry context management systems and
leadership in implementing
change
Department of Tourism and Hospitality
Merit Criteria Distinction Criteria
M1 Analyse D1 Evaluate a specific
management organisation’s current
and leadership styles management and
in a specific service leadership styles making
sector links to theorists and
organisation in relation providing evidence of
to organisational organisational practice
structure and culture
M2 Analyse the D2 Critically analyse
internal how specific
and external factors management styles
that have been influenced
influence management and changed by
styles and structures in internal and external
a selected service factors in a selected
industry organisation service industry
identifying strengths organisation
and
weaknesses
LO3 and LO4
M3 Evaluate current D3 Critically evaluate
and future how, in response to
management and change, management
leadership skills that and leadership skills in
are the service sector have
crucial for the service developed
sector
M4 Analyse how D4 as above in D3
change management
affects management
and leadership skills
and styles
Page 7 of 7
2. Preparation guidelines of the Coursework Document
a. All coursework must be word processed.
b. Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch).
c. Font size must be within the range of 10 point to 14 point including the headings and body
text (preferred font size is 11).
d. Standard and commonly used type face such as Arial should be used.
e. All figures, graphs and tables must be numbered.
f. Material taken from external sources must be properly refereed and cited within the text
using Harvard standard
g. Do not use Wikipedia as a reference.
h. Word limit must be strictly followed.

3. Plagiarism and Collusion

Any act of plagiarism or collusion will be seriously dealt with according to the College regulations. In
this context the definition and scope of plagiarism and collusion are presented below:

Plagiarism is presenting somebody else’s work as your own. It includes copying information directly
from the Web or books without referencing the material; submitting joint coursework as an individual
effort.

Collusion is copying another student’s coursework; stealing coursework from another student and
submitting it as your own work.

Suspected plagiarism or collusion will be investigated and if found to have occurred will be dealt
with according to the college procedure. (For details on Plagiarism & Collusion please see the
student hand book)

4. Submission
a. Initial submission of coursework to the tutors is compulsory in each unit of the course.
b. Student must check their assignments on ICON VLE with plagiarism software Turnitin to
make sure the similarity index for their assignment stays within the College approved level. A
student can check the similarity index of their assignment three times in the Draft
Assignment submission point located in the home page of the ICON VLE.
c. All Final coursework must be submitted to the Final submission point into the unit (not to
the Tutor). A student would be allowed to submit only once and that is the final
submission.
d. Any computer files generated such as program code (software), graphic files that form part
of the coursework must be submitted as an attachment to the assignment with all
documentation.
e. Any portfolio for a unit must be submitted as a hardcopy to examination office.
f. The student must attach a tutor’s comment in between the cover page and the answer in the
case of Resubmission.

5. Good practice
a. Make backup of your work in different media (hard disk, memory stick etc.) to avoid distress
for loss or damage of your original copy.

6. Extension and Late Submission

a. If you need an extension for a valid reason, you must request one using an Exceptional
Extenuating Circumstances (EEC) form available from the College examination office and
ICON VLE. Please note that the lecturers do not have the authority to extend the coursework
deadlines and therefore do not ask them to award a coursework extension. The completed
form must be accompanied by evidence such as a medical certificate in the event of you
being sick.
Department of Tourism and Hospitality Page 7 of 7
 b. Late submission will be accepted and marked according to the college procedure. It is noted
that late submission may not be graded for Merit and Distinction.
c. All Late coursework must be submitted to the Late submission point into the unit (not to
the Tutor). A student would be allowed to submit only once and that is the final
submission.

7. Submission deadlines: as above (page 1)

Submit to: Online to the ICON VLE only

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