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Chapter Title: Index

Book Title: The Lonely Crowd


Book Subtitle: A Study of the Changing American Character
Book Author(s): David Riesman, Nathan Glazer and Reuel Denney
Published by: Yale University Press

Stable URL: https://www.jstor.org/stable/j.ctvxkn7c9.23

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Lonely Crowd

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Index

Abraham, Karl, xxxi 198–200, 204–205; reaction to


abundance, xxiii, xxv, lix, 31, 40, white culture, generational dif-
111–112, 124, 139–140, 219, 265 ferences in, 30, 156; Sioux, 30, 31;
abundance psychology, 16 Yuroks, 4–5
acculturation, 31 Americanization, xlii, 30–31
accumulation of capital, 13, 15, 16 American magazine, 132
acquisitive consumer, 102–104, 123, American Newspaper Publishers’
128 Association, 169
Adams, Brooks, 182, 281n5 (Ch. Ames, Fisher, 147
VIII) Anderson, Sherwood, 106
Adams, Henry, xi, xiii Anglo-Saxon tradition, 139
adaptation, xxxii, 9, 14, 16, 19, 26, 28– anomie, xxii, xxxii, xxxix, 212–216,
29, 214, 218–219, 276n10. See also 227, 229, 245, 269
adjustment; anomie; autonomy antagonistic cooperation, 70–71, 88,
adjustment, xxxii, 212–220; defined, 119, 120, 133, 204, 206, 233
213–214; of inner-directed, 213, anthropology, xiv, xxx–xxxi, xlii,
222; modes of, 214–215; of other-- 273n5
directed, 213; peer-groups and, 62, anxiety: American Indians and, 205;
71, 131, 134; through work, 230; of awareness of nuclear weapons
tradition-directed, 213 and, xxvi; equality of condition
adult legitimacy, loss of, xxii, xxvi breeding, xii; in less developed
advertising and marketing, xiii, 68, countries vs. in America, xlii; of
85, 98, 186, 201, 241, 265, 274n21 other-directed, 23, 25, 56, 129, 131,
affection and warmth, 49, 120, 132, 139, 229, 241, 261; parents passing
135, 172, 186, 192, 279–280n8 to children, 42, 45; of Riesman in
Alger, Horatio, 80, 130, 176 teaching environment, xiv; socia-
alienation, xxxviii, lii, lviii, lix, 114, bility and, 241; teachers dealing
136 with, 56
Alorese primitive society, 213 apathy: inner-direction and, 109; po-
ambition, 79–80, 82, 88, 100, 120, 203 litical, 25, 145–150, 167, 169, 173,
American Indians, xxxix, xlvi; com- 234; of primitive societies, 213; sex
pared to American culture, 199; and, 128; soldiers hospitalized for,
Hopis, xlvi, 11, 83; Pueblo Indians, 216. See also indifference
287

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288 index
Apple corporation, xiii loss of, 269; misconceptions of
approval: children seeking, 42–43; The Lonely Crowd on, lvi–lviii; in
self-approval, 108–109 other-directed society, 220, 223,
Arabs, 11, 217–218 225–229, 261; overpersonalized
architects, 263–264 society and, 237–239; peer-group
Aristotle, 24 and, 254, 261; personal assertion
arts: gap between high culture and, lvii; play and, lvii, 243–265;
and mass culture, 285n5; media sex and, 228; taste-exchanging and,
workers holding in contempt, 261–263; tolerance and, 228–229;
180; as way to escape “upward,” in tradition-directed society, 213,
105–106 217; utopia and, 266–269; work
asceticism, 32, 68, 119, 125, 129, 157, and, 230–242
252 Avery, Sewell, 190, 192
Asch, Solomon E., 279n8 avocational counselors, 263–264
assimilation of minorities, 249–250
Athens and ancient Greece, 23–25, Bagehot, Walter, 278n2
145 Balzac, Honoré de, 81, 129, 225
Atomic Energy Commission (AEC), l Banfield, Edward C., lvi
audience: in inner-directed society, Beauvoir, Simone de, 225, 230
78–79; in other-directed society, Becker, Howard C., 277n7, 281n3
138, 168, 170–171, 174, 262; of Bell, Daniel, Work and Its Discontents,
political new-style indiffer- lvii
ents, 169; in tradition-directed Bellamy, Edward, 220; Looking Back-
society, 77 ward, 105, 241
Augustine, St., 108 Benedict, Ruth, xxx, 4, 204, 206, 213;
authoritarianism, xlviii, 271n4 Patterns of Culture, 198–199
automatization, 238–239 Bentham, Jeremy, 223
automotive hobbyists, 257–258 Berelson, Bernard, 278n2
autonomy, xv, xxvi, xxxii, 211–229; Berle, A. A., Jr., The Modern Corpora-
choice of character and identity tion and Private Property (with
for future men and, lx, 140; choice Means), 100
of occupation and, 220; class and, Berlin, Isaiah, xvi
219, 223–224; conformity and, Bernard, Claude, Experimental Medi-
214, 227; curve of population cine, 223
and, 217; difficulty in analysis of, Bible, 74, 78, 84, 105, 146
216, 226; enforced privatization Biddle, Nicholas, 152
as obstacle to, 232, 243–250; false birth control, 127
personalization as obstacle to, birth rate, decline in, 16, 24, 43, 110
230–242; future view of, lvi–lvii; Blake, William, 69
heroes and, 221; ideal type of, xvi; blends: inner-direction with other-
increasing concern with, xxii, direction, xxxiv, 143–144, 197;
xxix; in inner-directed society, politics and, 143–144; tradition-
xxxii, xxxiv, lvi–lvii, 220–225, 226, direction, inner-direction, and
239; liberal imagination and, xvi; other-direction overlapping with

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index 289
each other, 27, 162; work and play, capital goods industries, 99
lviii, 101–102, 123, 135, 137 capitalism: considered as cultural
blue-collar workers, resentment homogenizer, xv; free market in
of, 31 late capitalism, xli; international in
Blumer, Herbert, 279n6 character, 18; private competition
Body and Soul (film), 136 capitalism, 100
Bohemianism, 227–228 career choices: occupational status
Boulding, Kenneth, The Organiza- and change, xliii, 219, 220,
tional Revolution, xxxviii 223–224; satisfaction in age of
Britain, xxiv–xxv, 59, 111, 158, 185; other-direction, 121; of young
Elizabethan period, 218. See also Americans in 1920’s, 101; of young
Victorian England Americans in 1960’s, xxv
Broadcasters’ Code, 169 Carnegie, Dale, 131
Bryan, William Jennings, 183, 184 Castiglione, Baldassare, The Court-
Bryce, James, 21 ier, 80
Bullitt, Stimson, To Be a Politician, Catholicism, xiv, 13, 187, 190
xlviii CCC camps, 231, 241
bureaucracies, xxxviii, 40, 98, 119, censorship, 79, 91
276n2 character: as abstractions, 26–27;
Bureau of Applied Social Research, business function of, 116–117;
xxx curve of population growth and, 6;
Burke, Edmund, 280n5 decisiveness in response to similar
Burnham, James, 18, 194, 198 conditions, xxxix; defined, 4; dif-
businessmen: attitudes toward, ferences from one era to another,
202–203; craft skill and, 113–115, xxii, xxxvii; diminishing in future
120; customers’ relationship with, importance, xxxviii; distinguished
121–122; entrepreneurship of, 100, from national or modal character,
116, 155; fair trade and, 115–118; xxxvii; as focus of study, xxxiii, 3;
“fun” in business and, 118; “glad ideal types of, 8; inner-directed,
hand” and, 116, 118–119, 122–123, 12–15; loss of regional differences
126, 139–140, 192; inner-directed and growing homogeneity, xl,
and other-directed, 113–120, lix; other-directed, 17–21; politics
116–117; manipulation and, 112, and, 143–145, 148, 157–158;
118, 139; power position of, 189, population and, xlv–xlvi; social
191–196, 202; professional help change and, 3, 25–26, 28–29; social
and, 116 function of, xliii, 5, 26; tempera-
Butler, Samuel, 45; The Way of All ment distinguished from, 280n4;
Flesh, 44 three types compared, xiv, 21–23,
45, 109; tradition-directed, 10–12;
Cain, James M., 255 universal types of, 214. See also
California, xxxvii, 194 anomie; autonomy; children; fam-
Calvinism, 38, 83 ily; inner-direction; mass media;
Caniff, Milton, 89 other-direction; peer-group;
cannibalism, 9, 12 politics; tradition-direction

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290 index
characterological struggle, 28–32, early American era, 181; edu-
64, 83, 96, 109, 111, 147, 151, 229, cational bias and, 52; food and,
274n15 124; inner-direction and, 154,
Chautauqua circuit, 105, 106 196; limited generosity of lower
Chesterfield, Lord, 57, 80 middle and upper working classes,
Chicago Sun-Times, 233–234 xxiv; literature and, 81; love and,
Chicago Tribune, 169, 189, 233–234 127; occupational position and,
child labor, 16, 43, 47, 50 127; opposition to hierarchy of,
child market, 84–86, 264–265 225; peer-group and, xxxvii, 59,
children: in ancient Athens, 24; 65, 70; politics and, 143, 154, 161,
changes in child-rearing practices, 182–187; popular culture and, 134;
19, 34, 42; character formation, poverty and lower socioeconomic
4–5, 19, 33, 37–39; consump- groups, xxiv; professional and
tion patterns and, 68–70, 265; in white-collar employees, xxv, 111;
inner-directed society, 16, 79–84; race and, 246; Riesman’s insensi-
interactions with parents, 38–39, tivity to, xiv; work and, 235–237;
48; manipulation between parent working class, xiv, 96, 236–237. See
and child, 45–47; mass media and, also middle class; ruling class
44, 48; new social and economic clergy, role of, 61
conditions, effect of, 43; in other- Cleveland, Grover, 186
directed society, 40–45, 53–56, Cold War, lii, lv, lix. See also
84–94, 252–253; oversteered, Communism
82–84, 155, 215, 225; passage from Collier’s, 277n6
home, 39–40; punishment of, 45, colonialism and colonization. See
47; resentment of, 47; role models imperialism and colonization
of parents for, 36–37; in tradition- comics, 85, 86–90, 94, 135–136. See
directed society, 34–35, 45, 77–78; also mass media
value placed on by middle class, Communism, xlvi, xlix, 159, 219
xlv competence: forms of, 254–263;
children’s stories, xxiii, 91–93, 278n5. freedom from peer-group and,
See also comics; fairy tales; story- 254–255; in leisure pursuits, 107–
tellers, role of 108, 251–265; sincerity’s effect on
China, 9, 11, 98, 273nn12,13 ability to overlook incompetence,
Churchill, Winston, 185, 186 166; social, 113; in work, 151
Citizen Kane (film), 103 competition: among inner-directed,
city planners, 162, 245, 264, 268 71, 101; among other-directed, 84;
civil rights movement, xxii, xxvi Kwakiutl and, 199; parents and
Civil War, 157, 181 teachers as models of, 71; within
Clark, Colin, 8, 18 peer-groups, 60, 70, 71; sex and,
class: autonomy and, 219, 223–224; 128, 129; in veto groups, 188. See
bourgeois social organization also antagonistic cooperation;
and, 224; class-consciousness in monopolistic competition
elections, 182; consumption and, conformity and fear of nonconfor-
65, 68, 102–104, 126–127, 134; in mity, xi, xxi, xxxii, liii; autonomy

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index 291
and, 214, 227; children learning 199; inner-direction and, 97–98;
to conform, 37, 206–207; criticism other-direction and, 158; political,
of, xxxiv; inner-direction and, among captains of industry, 183;
21, 99, 222; Mill and, 225–226; promotion of, 55–56, 57
other-direction and, 134, 159, 161; corporations, lvii; goals of, 121; hu-
peer-groups and, 67; storytelling’s man relations emphasis of, 97, 117,
socializing function and, 75. See 119; lower tolerance for exploita-
also adaptation; adjustment tion by, xxv; making promises
Congreve, William, 158 to workers, xi; shift from first to
conscience. See psychological second generation in, 117. See also
gyroscope businessmen
conservatism, xx, 124, 257 Counter-Reformation, 5, 127
conspicuous consumption, 68, craftsmanship, 113–115, 118, 120–121,
102–103, 138, 199, 200, 223 242, 254, 256–259, 262. See also
consumer trainee, 65, 69–70, 84–86, hobbies; work
137, 139, 254–256 Crampton, Gertrude, 91
consumption patterns, xxiv; acquisi- Cripps, Richard Stafford, 186
tive consumer, 102–104, 123, 128; Cromwell, Oliver, 156
businessmen and, 116; captains cultural differences: cultural anthro-
of consumption, 183–187; child pology as study of, xxx; heterogene-
market and, 264–265; choice of ity of Americans, xxxvi; homogeni-
having children and, xlv; class zation of global culture, xli–xliii,
and, 65, 68, 102–104, 126–127, lix, 274n15; retention of heritage by
134; corruption and, xlvi; escaping American immigrants, 249–250
consumer, 104–108, 123, 137–138; “culture and personality” school,
Europeans and, 200; individuality xxix, 272n3
and, 68–70; inner-direction and, Curse of the Cat People (film), 45–48
98, 101–108; language as consumer cynicism, 145, 150, 153, 171–172
good, 133; leisure and, 219; Marx
on, 98; mass media and, 254–256; Dalton plan, 55
other-direction and, xiii, 64, 67–71, Darwinism, xlii, 280n5
123, 166–168, 201; peer-groups dating, 66, 277–278n1. See also sex
and, 64, 67–71; personalization Davis, Joseph, xliv–xlv
as demand in, 239–240; politics Defoe, Daniel, 81, 89; Robinson
and, 149, 165, 166–168; popular Crusoe, 80
culture and, 176; Tocqueville on, De Man, Henri, 238
274n21; transition from age of democracy, xii, xxxix, 25, 119
production to age of consumption, demography. See population
6, 219, 282n1; wasteful, 16; women Denney, Reuel, xxix, lx; The Aston-
as leaders in, 69–70, 101. See also ished Muse, lv
conspicuous consumption; food, depression (1907), 184
attitudes toward; sex Depression (1930’s). See Great
cookbooks, 124, 125–126, 129 Depression
cooperation: American Indians and, despair, xx, 32, 34

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292 index
developing countries, goals for, lix 85, 91; tolerance, promotion of, 56;
deviants, 11, 213–214, 215, 220–222, in transitional growth phase, xxxii,
227–228. See also rebels and 76; universal, 152. See also teachers
rebellions ego, 39
Dewey, John, 225 Eisenhower, Dwight D., l, 168, 171
Dewey, Thomas E., 168 Elkins, Stanley, Slavery, xxxix
diary keeping, 39, 54 Emersonian ideal, xxxvi
Dickens, Charles, 278n5 emotional detachment: American
Diggers, 156 Indians and, 199; from consumer-
distribution system, xxiii, 119, 125, ism, 201; in politics, 159, 160, 171,
231, 238, 241. See also consumption 196. See also anomie
patterns empathy, xxxvi, xlvii
divorce, 247 enforced privatization, 232, 234,
Dobuan culture, 198–200, 202–203, 243–250, 266
206, 211, 213, 245 Engels, Friedrich, 223
“do-gooder” as term of contempt, England. See Britain; Victorian
lvii, 156 England
Dollard, John, xlvii entertainers and entertainment, 251;
doubt. See self-doubt adjustment to the group and,
dress: casual, 137–138; change of role 130–138; contribution to autonomy
and, 105; decline of evening, 137 by, 255–256; hierarchy among
Drucker, Peter, 18; Concept of the kinds of, 174; political sphere and,
Corporation, 192 182, 187
Durkheim, Émile, 109, 213 entrepreneurs, 100, 116, 155
dwellings: location of home, meaning envy. See jealousy and envy
of, 58–59; physical living space equality of condition, xii–xiii, 269;
in, 35, 43, 59–60; privacy within, ancient society’s creation of
38, 43 inequality, 23; liberalism’s blind-
ness to inequality, xv; oneness of
eccentricity, 228, 255–256 mankind, 218
education, 50, 52–57; change from Erasmus, 225
nineteenth to twentieth century, Erikson, Erik H., xvi, lx, 4–5, 30, 156
155; cooperation, promotion of, escape, 104–108, 123, 137–138, 179,
55–56; creativity, emphasis on, 182
277n8; Dalton plan, 55; indus- ethnic minorities: movement
trialization and, 111; mobility to toward middle class, 249–250;
seek better schools, 58; new type privatization of, 249–250; veto
of to match new type of career, groups and, xxiv, 249–250; work-
119; other-direction promoted in, disenfranchised ethnics, 284n2
53–56, 277n7; parents replaced by (Ch. XIV)
school as determinant of child’s etiquette, 10, 64, 65, 66, 80
social standing, 42; physical setting Europe, 15, 17, 29, 200. See also
of school, 51, 54; political, 147; pro- Renaissance
gressive, 53–56; school textbooks, Everybody Does It (film), 254–255

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index 293
exclusion. See ostracism and exclusion Fortune, 42, 117, 191
extended family. See Franklin, Benjamin, Poor Richard’s
tradition-direction Almanack, 80
free market, xli, 97, 99
Faces in the Crowd (Riesman et al.), free trade, 116
xvi, xix, xxi, xxiii, xxix, xxx, xxxiii, Freidson, Eliot, 278n7
xli, xliii, lxi, 273n7, 280n2 French Canadians, 95, 245
factory workers, xxxviii, 130, French Revolution, 280n5
235–237, 238–239 Freud, Sigmund, xxxi–xxxii, 12, 39,
fairness and peer-groups, 63, 121–122 41, 231, 275–276n10, 276n5, 283n4
fair trade, 115–118, 169, 188 (Ch. XII), 283n2 (Ch. XIII)
fairy tales, 87, 88, 278n7. See also Fromm, Erich, xxxi, xlvii, 4, 5, 17,
myth 225, 275n7, 279n2 (Ch. V), 283n1
false personalization, 230–242, 244, (Ch. XIII); Man for Himself, xli
266. See also “glad hand” frontier: economy, 24, 98, 110; as
family, xxvi, xl–xli; in ancient Athens, geographical location, 58, 98, 101,
24; business connections and, 116; 111, 222
choice of tradition determined by, Funt, Allen, 106–107
14, 15–16, 22, 57, 276n5; disinte- future: autonomy and, lvi; charac-
gration of, 247; grandmothers, role ter diminishing in importance,
of, 49–50; in-laws, 49; mixture of xxxviii; choice of character and
personality types within, 216–217; identity for future men, lx, 140;
siblings, role of, 50, 57, 224; as consumerism in future United
social unit of organization, 11; States, 69; incremental change as
struggle for autonomy within, 224. way of the future, xxvii; political
See also parents; tradition-direction control in future United States,
fashion: morals vs., 20; peer-groups 195; power in future United States,
and, 65. See also glamor 195
featherbedding, 194, 236, 239, 246,
253, 259 Galbraith, John Kenneth, xxiii–xxiv;
Federalist Papers, 152 The Affluent Society, liv; American
Federalists, 181 Capitalism, xlix–l
Federal Trade Commission Act Galileo, 221, 225
(1914), 115 gangsters in popular culture, 136
feudalism, 12, 17 Gans, Herbert J., 281n1
fictional works. See literature Gemeinschaft, 11
Fielding, Henry, 3 gender differences. See women
Fireside Cookbook, 125–126 General Motors–UAW negotiations
folk dancers, 259 (1946), 192
folk society, 11 generational change, xxii; architect’s
food, attitudes toward, 123, 124–127, function, 263–264; in corporate
250, 284n2 (Ch. XIV) and business goals, 117, 191; from
Ford, Henry, 117 nineteenth to twentieth century,
Forster, E. M., 106 xiii; to other-direction, 29, 121;

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294 index
generational change (continued) Hanna, Mark, 182
politics and, 149; speed of, 9. See Harvard Department of Social Rela-
also characterological struggle; tions study on American attitudes
inner-direction; other-direction; toward Russia, 161
population; tradition-direction Hauser, Philip, 279n6
Gesell, Arnold, 53, 54 Havighurst, Robert J., Who Shall
Ghost Goes West, The (film), 103 Be Educated? (with Warner and
G.I. Bill of Rights, 241 Loeb), 130
Giannini, A. P., 183 Hawthorne, Nathaniel, 223, 242
Gilded Age, xii, 200 Hawthorne counseling experiment,
“glad hand,” 116, 118–119, 122–123, 111
126, 139–140, 192, 239, 258 hazing and bullying, 60
Gladstone, William Ewart, 186 Hearst, W. R., 169, 173
glamor, 165, 167–168, 177, 183–184, Heisenberg principle, 195
232–235 heroes: authority-hero role in
Glazer, Nathan, xxix, xxx, lx–lxi, stories, 87; autonomy and, 221; of
271n1, 272n3 consumption, 184; inner-direction
Godwin, William, 32 and, 82–83, 120; in literature, 136;
Going My Way (film), 108 peer-groups and, 64; personaliza-
Golden Books, 91–93, 278n7 tion of relationship with, 170;
Goldsen, Joseph M., “Manager Meets winning and, 88–91
Union” (with Low), 192 high growth potential stage. See
Good Housekeeping, 132 population
Goodman, Paul, xxiii; Communitas Himmelweit, Hilde, liv
(with Percival Goodman), 238; Hobbes, Thomas, 199
Growing Up Absurd, lviii hobbies, 59–60, 124, 176, 256–259
Gorer, Geoffrey, xxx, 4 Hobson, Wilder, 262
Gourmet magazine, 126 Hodges, Harold, xxxvii
gourmets, 124–126 Hofstadter, Richard, xxxi
governesses, 49, 58, 61 Holmes, Oliver Wendell, Jr., 282n2
governmental institutions, 99, 101 home. See dwellings
grandmothers, 49–50, 61 Home of the Brave (film), 173, 174
Granger Movement, 151, 182 Homeric epics, 23
Grant, Ulysses S., 281n5 (Ch. IX) Hopi. See American Indians (Pueblo)
Great Depression, xii, 120, 253 Horney, Karen, xlvii, 4
Greece and Rome, ancient, 23–25, hot rodders, 257–258, 262
145 House of Strangers (film), 36–37
Green, Arnold, 17 Howe, Helen, We Happy Few,
Greenson, Ralph, 216 134–135
Griswold, A. Whitney, 130 Hughes, Everett, 122, 279n1 (Ch. VI)
group-adjustment experiences, Huizinga, Johan, The Waning of the
134–137, 140 Middle Ages, 15
guilt, 22, 53, 58, 75, 109, 148, 241, 246, human sacrifice, 9, 12
248, 252 Huxley, Aldous, Brave New World, 26

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index 295
iconoclasts, 75. See also rebels and and, 16; defense industry, l–li;
rebellions government planning and, 101;
id, 39 growth required for people to
ideal self, 39–40 feel successful, lii; in incipient
ideal types, 214 decline phase, 15–17, 127, 158;
imagination, 54, 73, 82, 89, 128, 240 inner-direction and, 100, 101;
immigrants, xxxix, 30–31, 110–111, international, 18; literacy and, 73;
125, 280n2, 284n2 (Ch. XIV); an- literature and, 76; problems of
tiforeign crusades, 155; movement centralized and bureaucratized
toward middle class, 249–250; society as result of, 16; ruling class
political indifference of, 145; prior from, 182; tertiary trades and, 240.
to passport requirements, 222 See also production
imperialism and colonization, xl, xlii, industrial relations, 97, 117; teacher’s
13, 28, 29, 36, 99, 100–101, 121 role compared to, 56
India, xlix, lix, 9, 98 Industrial Revolution, 5
Indians. See American Indians; inequality. See ethnic minorities;
Kwakiutl Indians Negroes; ostracism and exclusion;
indifference, xvii; to advertising, 201; racism
political style of, 145–150, 155, infanticide, 9, 12, 24
162, 164, 167, 169, 177, 189, 215; inheritance norms, 23
possible alliance of indignants inhibition, 14, 35, 41, 83, 104–105,
with indifferents, 179; similarities 205, 276n5
between indifferent and inside- inner-direction, xl, 7, 95–109, 273n7;
dopester, 162; tradition-direction in ancient Athens, 24–25; apathy
and political indifference, 145–147, and, 109; autonomy and, xxxii,
150 xxxiv, lvi–lvii, 220–225, 226, 239;
indignation, 63, 93, 143, 149, 150, 155, blending with other-direction,
159, 166, 169, 175–179, 191, 197. xxxiv, 143–144, 197; colonial-
See also moralizers ism and, xl; compared to both
indispensables, 237 tradition-directed and other-
individuality: ability to shape one’s directed, xiv, 21–23, 45, 109;
own character, lx; of American compared to other-direction, xiii,
business, 199, 202; in ancient xxi, xxxiv, 45, 139–140; compared
Athens, 24; consumption and, to tradition-direction, 13–14, 102;
68–70; developing into egocen- conformity and, 21, 99, 222; criti-
trism and eccentricity, lvii; in cism of, xli; cultural differences
inner-direction, 14, 16, 68, 99, 153; and, xlii; defined, 13–14; disap-
literacy and, 84; progressive educa- pearance of, xli; food and, 124–125;
tion and, 53; Tocqueville on, xii; in generational conflict and, xxii, 29,
tradition-directed societies, 10–11, 117; goals of society and, 13–14,
13–14. See also autonomy 36, 60, 100–101, 120, 222; guilt and
industrialization: captains of industry, shame in, 22; heroes and, 82–83,
182–183, 191; changing character 120; historical development orga-
structure and, 29, 219; child labor nized around, xxxvii; hobbies of,

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296 index
inner-direction (continued) Jobs, Steve, xiii
257; leisure and, 101–108; literacy Joyce, James, A Portrait of the Artist as
and, 76–84, 138; manipulation and, a Young Man, 196
112, 114–115; middle class and, Joy of Cooking, The, 125, 126
38–39, 50; moralizer, political style
of, 143, 150–158, 166, 171–173, Kafka, Franz, 225
176–178, 182–185, 189, 196; Kaiser, Henry, 183
over-idealization of, 97, 137, 140; Kardiner, Abram, xxxii, 4, 213
overlapping with other-direction “keeping up with the Joneses,” 21
and tradition-direction, 27, 162; Keniston, Kenneth, lix, 272n10
parental role and, 36–45, 48, 57–58; Kennan, George, xlvii
peer-group and, 57–61; in politics, Key, V. O., Southern Politics, 194
143, 148, 150–158, 165, 175, 196; Keynes, John Maynard, 104
in professions today, 114–115; Kingsley, Charles, 220
property and, 100; refusal to waste kinship organization, 11, 215
time, 137; relation to product, xiii, Kluckhohn, Clyde, xxxi
97–98, 110; in Renaissance, 218; Knupfer, Genevieve, 280n2
self-approval and, 108–109; sex Komarovsky, Mirra, Leisure: A Sub-
and, 127, 129; stability and, 22; urban Study (with Lundberg and
teacher’s role and, 49, 51; univer- McInerny), 257
sality of, 27; work and, 96, 97–101, Kriesberg, Louis, 281n2
110, 150–151, 182, 222–223. See also Kwakiutl Indians, 198–207, 211,
small-town trait of inner-direction 212
invisible hand of the market, 97, 99,
101, 140 labor: acceleration of division of, 36;
isolation, 4, 27, 58, 82, 100, 161. See child, 16, 43, 47, 50; factory legisla-
also loneliness tion, introduction of, 153; second
Israel, xxxiv, lix jobs, 275n25. See also work
Ive, Jony, xiii labor unions, 111, 112, 147, 188, 190;
Ives, Charles, 242 pre–Civil War, 152
Ladies’ Home Journal, 132, 133; “Pro-
Jackson, Andrew, 181 file of Youth” series, 76
Jahoda, Marie, 260 Lamb, Charles, 223, 242
James, Henry, 106, 200, 243 language: child market and, 84–85; as
James, William, xxxvi, 279n2 (Ch. V) consumer good, 133; peer-groups
Janowitz, Morris, 277n6 and, 72. See also literacy; storytell-
Jansenism, 99 ers, role of
Japanese social character, changes in, Lassalle, Ferdinand, 283n4
xxxvii–xxxviii Lasswell, Harold D., xlvii, 280n1
jazz, 68, 94, 250, 258, 262 lawyers: legal advice for business
jealousy and envy, 63, 68, 75, 155, 156, firms, 116; in nineteenth century,
236–237 156
Jews, 136, 187, 188, 195, 249, 250, Lazarsfeld, Paul, liii, 118, 278n2,
284n2 (Ch. XIV) 281n6 (Ch. IX)

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index 297
leaders: in business and politics, 115, Loeb, Martin B., Who Shall Be
182, 193; captains of consumption, Educated? (with Warner and
183–187; captains of industry, Havighurst), 130
182–183, 191; social structure and, London, Jack, 202
127; in tradition-directed society, loneliness, xi, 60, 136, 138, 252, 268
35; women as leaders of consump- Long, Huey, 195
tion, 69. See also opinion leaders; Look magazine, 175
ruling class Low, Lillian, “Manager Meets
League of Women Voters, 249 Union” (with Goldsen), 192
Lee, Ivy, 184 Lowenthal, Leo, xliv, 271n1, 272n3,
legends. See myth 282n1
leisure. See play and leisure Lundberg, George A., Leisure: A
Leites, Nathan, 126 Suburban Study (with Komarovsky
Lerner, Daniel, The Passing of Tradi- and McInerny), 257
tional Society, xli Lynd, Helen Merrill and Robert S.,
Letter to Three Wives, A (film), 201, Middletown, 60
254–255 Lynd, Robert S., “The Pattern of
Levellers, 156 American Culture,” 202
Lewin, Kurt, 27 Lynes, Russell, 126
liberalism, xiv–xv, xx
librarians, 284n4 MacMurray, Fred, 126
life expectancy, 9, 12, 80 Mademoiselle magazine, 132, 176
Life magazine, 54, 175, 261, 277n6; maladjustment, 213–214
“Teen-age Fun,” 70 Malthus, Thomas, 9, 32, 125, 158, 231
Lilienthal-Baruch plan for control of manipulation: businessmen and, 112,
atomic energy, xlviii 118, 139; inner-direction and, 112,
Lincoln, Abraham, 281n5 (Ch. IX) 114–115; other-direction and, 112,
Lipset, Seymour Martin, xxxiv, xxxv, 122; between parent and child,
xliv, 271n1, 272n3 45–47; preferred to force, 139; self-
literacy, lix, 73, 75, 76–84, 147, 150, manipulation, 130–132, 159, 211,
284n3 233; between teacher and child,
literature, xxiii; adult vs. children’s, 55; white-collar personalization
278n5; fiction, xxiii; group reading and, 233
of, 86–88; heroism in, 86–88, 136; manliness, 31, 47
inner-directed character forma- Mann, Thomas, Buddenbrooks, 99
tion and, 81–82, 130, 138; other- marginal differentiation, 41, 60, 64,
directed character formation and, 65, 68, 70, 93, 125, 211
130–132; rise of capitalism and, 80; market research, 85–86, 117, 173, 269
Romantic poets, 227; social classes Marshall Plan, xlviii–xlix
and, 81; women’s, 132–134. See also Martineau, Harriet, xxxv
specific authors and types of literature Marx, Karl, and Marxism, xv,
Livermore, Charles, 284n3 xxxviii, xlvi, 98, 194, 220, 222, 225,
lobbying and lobbyists, 186, 187, 190, 251, 267
194 Masons, 155

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298 index
mass media: children and, 44, 48, Merton, Robert K., xx, 260, 273n6,
84–86; consumer training and, 124, 278n2, 281n6 (Ch. VIII)
254–256; corruption and, xlvi; crit- Mexicans, 76, 95, 249
ics of, 175–176, 179–180, 262–263; Meyerson, Martin and Margy, 148
freedom of peer-group from, Middle Ages, 5, 6, 15, 80–81; political
93–94; hierarchy of, 174–175; in indifference in, 145; tradition-
incipient population decline, 18; direction in, 11
influence of, 226; misconceptions middle class: advertising and
of The Lonely Crowd on, liii–lvi; consumerism of, 201; children as
modern communications and, 73, consumers, 84–86; inner-direction
76–77; monopoly control of, 169; and, 38–39, 50; lifestyle changes,
nineteenth-century press, 153, 219; lower, and group-adjustment,
166; opinion leaders and, 278n2; xxxvii; middle- and upper-middle-
other-direction and, 18, 74, 84–94, class women, 248; “old” vs. “new,”
168–170, 254; parents and, 44–45, xxxii, 18, 42; peer-group’s power
48, 83–84; peer-group and, 19, 64, in, 61, 70, 120; political views of,
66, 86–87, 93–94; politics and, liv, 161; role models of, 101; transition
166, 168–170, 172–175, 179–180, from lower to upper, 255; upper,
185; popular culture and, 166; sex and other-direction, xxi, xli, 17,
and, 128; tolerance and, 168–170, 123; upper- parents and children,
172, 175, 180; in transitional 45, 63, 70, 124; urban upper, 20;
growth phase, 18, 76–84; values white suburban as role model, xiv
portrayed in, 30 migrants. See immigrants
materialism, 200, 201–202, 260 military service, 120, 193, 280n3
Mayo, Elton, 238 Mill, John Stuart, 38, 186, 211,
McCarthy, Glenn, 183 225–226, 228
McCarthy, Mary, 282n3 Mills, C. Wright, xlvii, xlix, l, li, lii,
McClelland, David, xxiii 17, 198, 278n2; The Causes of World
McInerny, Mary Alice, Leisure: A War III, 274n18; White Collar, xi
Suburban Study (with Lundberg mobility, 13, 201, 276n2; in career,
and Komarovsky), 257 113–114, 121; character and, 36–37;
McKinley, William, 182, 183, 185, 187 household relocation, frequency in
McWilliams, Carey, 194 America, 245; in mass media roles,
Mead, G. H., 217 174–175; in nineteenth century,
Mead, Margaret, xxii, xxx, xlv, 4, 247, 154; in other-directed society,
276n1 40–41; peer-groups and, 62; in
Means, Gardner C., The Modern phases of population curve, 35,
Corporation and Private Property 58; schooling and, 52, 58; in status
(with Berle), 100 hierarchy, 38
Mechanics’ Associations, 152 monopolistic competition, 41, 84, 116,
Meier, Richard L., lvi 188, 211, 282n2
Melville, Herman, 225 mood engineering, 234
Mencken, H. L., 157 moonlighting, 275n25

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index 299
morale, 56, 111, 119, 235 National Planning Association,
morality: in children’s literature, xxiv
88–89; fashion vs. morals, 20; National Opinion Research Center,
parents’ role in enforcing, 60; peer- xxx
groups and, 60, 63; teacher’s role in National Recovery Act (NRA), 115
enforcing, 52, 60; winning and, 91; Negroes: assimilation of, 250, 284n2
women as enforcers of, 107 (Ch. XIV); learning and, 76;
moralizers, 143, 150–158, 182–185, leisure pursuits tainted by race
189, 196; enthusiast variant of, considerations, 250; in media
156–157; indignant, 143, 149, 150, portrayals, 172–173; middle class
155, 159, 166, 169, 175–179, 191, integration of, 249; move from the
197; influential men as, effect on South to the North, 30–31; politics
other-directed persons, 158; in and, 145–146; privatization of,
presidential election (1896), 182; 249–250; proximity to southern
resentment of, 30 whites, 59; role model of Booker
More, Thomas, 99 T. Washington, 82; sociability
Morgan, J. P., 182, 184 of other-directed man and, 246;
movies, xxiii; autonomy shown tolerance and, 228–229; tradition-
in, 256; conspicuous consump- direction and, 29, 95; in Trilling’s
tion and, 103; heroes of, 89–90, The Other Margaret, 44; Uncle
135–136; play and, 254–256; Tomism and, 250; white tolerance
politics and, 180, 187; realism of, of, 249–250
89; sophistication and, 262. See also Negro Worker, The (Washington), 82
entertainers and entertainment; neo-Freudians, xxxi
mass media; popular culture neotraditionalists, 245
Mr. Belvedere movie series, 255–256 New Deal, xlviii, 191. See also Roos-
Murphy, Gardner, 275n4 evelt, Franklin D.
Murray, Henry A., xxxi Newsweek, 41
music: middle-class aspirations and, “New Thought” movement, 130
105; peer-groups and musical New York Daily News, 169
taste, 66–67; tolerance and, 170; New Yorker, The, 20
tradition-directed society, songs New York Herald Tribune, 165
in, 74; as way of bringing people New York Times, 79
together, 134. See also jazz Nick Carter stories, 176
myth, 74, 75, 79–80, 82, 83, 109 Niebuhr, Reinhold, xlvii
Nietzsche, Friedrich, 225
narcissism, 41, 90 nineteenth-century Americans, xi;
national character and culture, xxx– change of character from, 3, 21;
xxxi, xliii, li, 273n13; “national distinguished from twentieth-
honor,” concept of, 162–163; “our century Americans, xiii; enthusiast
way of life,” concept of, 163 variant of moralizers, 156–157;
National Commission on America’s food and decor of, 125; litera-
Goals and Resources of the ture of misunderstood youth in,

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300 index
nineteenth-century Americans of, xli, 97, 139; defined, 8, 17–21;
(continued) food and, 124–127; generational
44; meaning of work for, 96; change to, 29, 117, 121; goals of,
moralizers in politics of, 150–154; 19, 120–122; grandparents, role of,
nostalgia for earlier age, 105–106; 50; human element and, 110–113,
optimism of, 32; portrait of, xxi; 132–133; inside-dopesters,
speculation necessary on religious political style of, 143, 158–164,
differences among social strata, 165, 167, 176–178, 188, 196, 211,
xxxv. See also inner-direction 267; manipulation and, 112, 122;
nonconformists, 227–228. See also mass media and, 18, 74, 84–94,
rebels and rebellions 168–170, 254; opinion leader and,
nonvoters, 149 67–68; overlapping with inner-
Norris, Frank, 202 direction and tradition-direction,
Notestein, Frank W., xliv–xlv, 13, 27, 162; parental role in, 40–45, 61;
275n3 peer-group and, xiii, liv, 19, 27–28,
nouveaux riches, 200 61–71, 196, 277–278n1; play and
nuclear awareness, xxvi, l–li leisure and, 124–127, 243–250,
252, 259, 264, 268; political style
occupational status and change, xliii, of, 18–19, 158–164, 166–168, 196;
219, 220, 223–224 power and, 190, 196–197, 211–212;
Olmsted, Michael S., 273n8 as Riesman’s undoing, xiv; sex and,
opinion leaders: children as, 84; peer- 128–130, 246–247, 276n5; socializa-
groups and, 64, 67–68, 70, 278n2; tion of performance and, 66; so-
teachers as, 55 cialization of taste and, 54, 63–65;
oral tradition, 74 social media and, xiii; teacher and,
Ortega y Gasset, José, 225 53–56; tolerance and sincerity in,
Orwell, George, 85 xxvi, xxxvi, 166, 168–171, 177,
ostracism and exclusion, 23, 24–25, 188–189, 191, 196; universality of,
246. See also class; racism 27; as urban trait, 29; urban upper
other-direction: advertising and, 202; middle class and, 20; work and, 97,
as American trait, xxxii–xxxvii, 110–122
17; in ancient Rome, 25; autonomy oversteered children and adults,
and, 220, 223, 225–229, 261; 82–84, 99, 108, 155, 215, 225
blending with inner-direction,
xxxiv, 143–144, 197; in business, Paddleford, Clementine, 125
115–118; child raising and, 40–45; Panassié, Hugues, 262
child’s search for approval and, parents, xxxv, xli, 4; anxiety passed
42–43; compared to both tradition- to children, 42, 45; approval of
directed and inner-directed, children, effect of, 42; changes in
xiv, 21–23, 45, 109; compared to role of, 34–48; character training
inner-direction, xiii, xxi, xxxiv, 45, as conscious parental task, 37–39;
139–140; conformity and, xxxii, inner-direction, parental role in,
18, 134; consumption and, xiii, 64, 36–45, 48, 57–58; interactions with
67–71, 123, 166–168, 201; criticism children, 38–39, 48; manipulation

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index 301
between parent and child, 45–47; and, 138; in progressive schools,
mass media and, 44–45, 48, 83–84; 54; repression of, 62–63; seeking
mother’s role, changes in, 47–48; affection of, 120, 134–136; sex
other-direction, parental role in, and, 129, 205; sincerity and, 171;
40–45, 61; rule of reason and, socialization and, 61, 63–70, 244;
45–48; socialization of children, standardization of performance
34, 39; tradition-direction, parental and, 66; taste-exchanging and, 261;
role in, 34–35; in upper middle temper and, 63, 204; tolerance of,
class, 45. See also family 63, 171
Park Forest (Chicago) interviews, personal choice: in food, 125; to have
167–168, 281n1 children, xlv; inner-direction and,
Parsons, Talcott, xlv, lviii, 273n9, 14; in lifestyle and leisure, 256. See
273–274n14, 283n1 (Ch. XIV) also autonomy
passivity, 107, 148–150, 154, 156, personality, 3–4, 27, 279–280n8; basic
166–167, 262 personality type, 213; cult of, liv;
Patterson Robert, 186 as product in demand, 41; of sales-
Paul, St., 158 man, 120. See also affection and
Payne Fund study of movies, 131 warmth; character
Peabody, Endicott, 107 personalization, 99; overpersonalized
peasant society, 29, 274n15 society, 237–239
Peel, Robert, 186 pessimism, 32, 34, 281n5
peer-group, xxxii, 57–94; adjustment pioneering spirit, 98
and, 62, 71, 131, 134; adoles- plasticity and “plastic man,” xl, xli, 89
cent, 205; in ancient Athens, 25; Plato, 24
antagonistic cooperators of, 70–71; play and leisure, 18, 251–264; ac-
autonomy and, 254, 261; business ceptance of potentialities of, 140;
and, 118, 192; class and, xxxvii, 59, arts as way to escape “upward,”
65, 70; competition within, 60, 70, 105–106; autonomy and, lvii,
71; consumption and, 64, 67–71; 243–265; avocational counseling
enlarged to allow for larger group for, 263–264; blending of work and
of peers, xxxvi; fairness and, 63, play, lviii, 101–102, 123, 135, 137;
121–122; freedom from, 254–255; character formed for, 219; com-
goals and, 121–122; hobbies and, petence and, 107–108, 251–265;
59–60; increase in authority of, conservatism of, 257; consumption
xxvi, 226; in inner-directed society, and, 69, 102–104, 219; craftsman-
57–61; language and, 72; mass me- ship in, 256–259; enforced “real-
dia and, 19, 64, 66, 86–87, 93–94; ism” and, 54; in era of incipient de-
Mill and, 225–226; morality and, cline of population, 16, 127, 276n2;
60, 63; in other-directed society, escape “downward,” 106–108, 182;
xiii, liv, 19, 27–28, 61–71, 196, escape “upward,” 105–106; food
277–278n1; outcasts designated by, and, 125–126; guilt and, 250; holi-
122; parents replaced by, in deter- days, 251–252; inequality between
mining child’s social status, 42; in sexes, 247; of inner-directed adult,
politics, 159, 162; popular culture 96, 101–108, 137, 182; of inner-

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302 index
play and leisure (continued) ism in, 162; regional differences
directed child, 57, 60; of other- and, 162; style of, 144, 280n1; in
directed adult, 124–127, 243–250, tradition-directed society, 145–147,
252, 259, 264, 268; privatization 150; in twentieth century, xxvi,
and, 251; race and, 250; schools, 154–155, 281n5 (Ch. VIII); veto
play in, 53, 55; sex and leisure groups and, 187–191. See also
masses, 127–128; specialization power; tolerance
in, 253–254; of tradition-directed Polybius, 24
adult, 102; vacation, 264. See also popular culture, xxiii, 76, 79, 130–138,
consumption patterns; enforced 140, 166, 170, 174, 176, 180, 262,
privatization; popular culture 285n5. See also literature; mass
Polanyi, Karl, 279n1 (Ch. V) media; play and leisure
police brutality, 159 population: in ancient Athens, 23–24;
Polish rural press, role in literacy, birth rate and, 16, 24, 43, 110;
76–77, 84 control measures, 9, 12; decision
politics: anomic character types and, to use population theory in book,
215; apathy and, 25, 145–150, 167, xlv, 8; economic indicators, xxiii;
169, 173, 234; autonomy and, xvi; geographic locations, 28–29; high
character and, 143–145; con- growth potential stage of, 6, 8–12,
sumption and, 149, 165, 166–168; 58, 101; incipient decline of, 7–8,
cynicism toward, xxi; distinction 15–18, 47, 48, 58, 65, 73, 84, 96,
between civic and political activity, 111–112, 120, 124, 127, 219, 220,
274n17; economic interests intrud- 264, 276n2; misconceptions of The
ing in, 152; emotional detachment Lonely Crowd on, xliv–xlvi; other-
in, 159, 160, 171, 196; enthusiast directed character and, 17–21;
variant of moralizers, 156–157; phases of growth described, 6–8;
incomprehensibility of, 154–155; transitional growth stage of, 7–8,
indifference, political style of, 12–15, 18, 31, 36–37, 39, 40, 47–48,
145–150, 155, 162, 164, 167, 169, 58, 76, 81, 96, 100, 110, 125, 127,
189, 215; inner-direction and, 220. See also regional differences;
143, 148, 150–158, 165, 175, 196; rural areas; urbanization
inside-dopester, political style of, poverty: exclusion from storyteller’s
143, 158–164, 165, 167, 176–178, market, 80; political style and,
188, 196, 211, 267; mass media 147; poor whites moving from
and, liv, 166, 168–170, 172–175, the South to the North, 30–31;
179–180, 185; of middle class, 161; resentment of the not-quite-poor,
misconceptions of The Lonely xxiv; tradition-direction and, 29.
Crowd on, xlvi–liii; moralizers, See also class
political style of, 143, 150–158, power: amorphousness of, 181, 189,
166, 171–173, 176–178, 182–185, 195; of army officers, 193; captains
189, 196; in nineteenth century, of consumption, 183–187; captains
150–154; other-directed character of industry, 182–183; in future
and, 18–19, 158–164, 166–168, United States, 195; images of,
196; party system, 179, 194; real- 181–182, 198, 202, 206, 219; indif-

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index 303
ferents and, 189; interpretation of, Puritan (Protestant) ethic, xv, xl, 13,
144–145; misconceptions of The 16, 36, 37, 68, 84, 99, 105, 106, 108,
Lonely Crowd on, xlvi–liii; other- 124, 125, 222, 251–252, 260, 276n1,
direction and, 211; of ruling class 284n2 (Ch. XIV)
in United States, 191–196; state Pyle, Howard, 89
and national, 194–195; students’
images of, 202–203. See also ruling Quakers, 156
class; veto groups
presidential elections: 1896, 182; 1948, race. See ethnic minorities; Negroes
168 racism, xv, xx, xxii, 29–30, 159,
press. See mass media 172–173, 250
privacy: of adults, 108, 222, 252; of radio, 85, 94, 124, 173. See also mass
children, 38–39, 43, 46, 51, 66, 94, media
252; politics and, 154 Rand, Ayn, The Fountainhead, 136
privatization, liii, 23, 233, 239, 251, Ranulf, Svend, 280n4; The Jealousy
253. See also enforced privatization of the Gods and Criminal Law in
product differentiation. See marginal Athens, 25
differentiation realism: in children’s stories, 89, 93;
production: economic problem of in comics, 89–90; in The Curse of
abundance and, xxiii; expansion the Cat People, 46–47; in fiction, 82,
of, 13, 111; foreman’s position and, 133; in play, 54; in politics, 162; in
111; hardness of material and, 98, progressive education, 54
106, 111, 114, 120, 139, 172, 223, rebels and rebellions, 29, 51,
257, 260; inner-direction and, xiii, 52–53, 58, 74, 75, 132, 216. See also
97–98, 110; loss of fine handi- deviants
crafts due to mass, 262; mass and Reformation, 5, 13, 38, 127
marginal differentiation, 65; not regional differences: limitations of,
as necessary as public goods, xxiv; 143; loss in modern age, xxxix–xl;
transition from age of to age of politics and, 162. See also frontier;
consumption, 6, 219, 282n1 rural areas; South, the
productive orientation, 232, 283n1 religion: clergy, role of, 61; evangeli-
(Ch. XIII) cal revivalism, 105, 158; mean-
professionals. See class; and specific ingfulness for earlier generations
professions of Americans, xxxv; missionary
Prohibition, 284n2 (Ch. XIV) zeal, 98; movie makers and, 187;
property, 100, 123, 223–224, 225 opposing control of, 225; secular,
Protestantism, 13, 37, 38, 81, 137, xxvi. See also Catholicism; Jews;
157, 187, 222, 225. See also Puritan Protestantism; Puritan (Protestant)
(Protestant) ethic ethic
psychological gyroscope, 14, 16, 22, Renaissance, 5, 12–13, 36, 38, 39, 84,
27, 40, 41, 109, 219, 221, 222 218
public opinion polling, xxiii, xxix–xxx repression: of evil, 151; of peer-
punishment and sanctions, 22, 25, 38, groups, 62–63
51, 222; of children, 45–47, 104 resentment, 29–31, 47

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304 index
retirement, 253 scarcity psychology, 16
revivalist movements, xliii, 105, 259 Schachtel, Ernest, 278n2
revolutions, lix, 5. See also rebels and school. See education
rebellions Schumpeter, Joseph, xxv
Riesman, David: as embodiment of Schurz, Carl, 222
other-direction, xiv; methodology Scientific American, 176
of, xv–xvi, xxx, xliv; vulnerability scientific research, 98–99
of, xiv. See also Faces in the Crowd second jobs, 275n25
rigidity, 14, 213, 246 security of Americans, 148
ritual, 202, 205, 252, 267 self-approval, 108–109
Robinson, E. A., 225 self-awareness, 39–40, 43, 158
Robinson-Patman Act (1936), 115 self-consciousness: about relations
Rockefeller, John D., 182, 184 with others, xxi, xxxvi; autonomy
role models, xiv, 36–37, 82, 101. See and, 229; of parents, 43
also heroes self-criticism, xx, 109
Romantic poets, 227 self-doubt, xiii, xxii, 108, 122
Roosevelt, Franklin D., 168, 185, 187 self-fulfilling prophecy, xx
Roosevelt, Theodore, lix self-interest, 152, 167
rule of reason and child rearing, self-manipulation. See manipulation
45–48 self-reliance, 98, 100, 104
ruling class, 143, 182, 183–187, Seneca, xvi
191–196. See also power; status Sennett, Richard, The Hidden Injuries
rural areas, 29–30, 59, 81, 156, 161 of Class, xiv
Russell, Bertrand, 225 sensitivity, xii, xvii, xxv, xxxvi, 21, 22,
Russia and the Soviet Union: 116, 227, 229, 235
autonomy and, 221; Cold War servants, 125
relations, lii, lix, 15; five-year service trades, 18, 69, 111
plans of, 100; as focus of American sex: American Indians and, 199; as
attention, 195; Harvard Depart- area of competition, 128, 129;
ment of Social Relations study on attitudes toward, 123, 205, 276n5;
American attitudes toward, 161; autonomy and, 228; children
industrialization of, 76; in transi- learning about, 35, 92–93, 276n5;
tional growth phase, 8; in United Dobuan culture and, 199; glamor
Nations, 163. See also Communism and, 167; inner-directed and, 127;
Russian novels, 20–21. See also specific other-directed and, 128–130, 246–
authors 247, 276n5; peer-group choices
and gender bias, 59; peer-group
Sachs, Hanns, 283n2 pressure and, 277–278n1
salespersons, 239–240 shame, 22, 75
Samish, Artie, 194–195, 282n4 siblings. See family
(Ch. X) Simmel, Georg, 110, 119
Santayana, George, 3 sincerity, xxvi, 166, 170–172, 184,
Sartre, Jean-Paul, 221, 225 281nn2,3; cult of insincerity,
Saturday Evening Post, 277n6 170–171

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index 305
slavery, xxxix, 152 Spectator, The, 20
Slocombe, Lorna, “Let’s Go Out spontaneity, 45, 51, 105, 168, 235,
Tonight,” 132, 133–134 252–253, 264
small-town trait of inner-direction, stability of inner-directed individu-
29, 30, 112, 148, 156, 157; com- als, 22
pared to inside-dopesters of upper standard of living, 15; goal of improv-
middle class, 161 ing, 23; taken for granted, 68;
Smiles, Samuel, 80, 130 tradition-direction and, 77
Smith, Adam, 97 status. See class; power; ruling class
soap operas, 175–176 Stimson, Henry L., 186
sociability: denial of, 244–246; pack- storytellers, role of, 72–94; as agents
aged, 249–250; spontaneity in of socialization, 73; child market
play and, 252–253; women and, as focus of, 84–86; comics and,
246–249; in work and business 85, 86–90; mass media in stage of
settings, 119, 241 outer-direction, 84–94; meaning of
social determinism and Social Dar- “story,” 73; oversteered child and,
winism, 280–281n5 (Ch. VIII); 82–84; print in stage of inner-
reluctance to accept, xxxviii–xxxix direction, 76–84; Tootle the Engine,
socialization of children: parents and, 91–93, 279n9; in tradition-directed
34, 39; peer-groups and, 61, 63–70, society, 74–76, 86
244; in period of rising literacy, 83; Strategic Air Command, l
storytellers as agents of, 73, 77–78; Street and Smith publishers, 176
teachers and, 53, 54 student protests and movements, xiv,
socialization of taste. See taste xxii
socialization suffrage, 152
social media, xiii, xvi. See also mass Sullivan, Harry Stack, 275–276n10
media superego, 39, 215, 275–276n10
social mobility. See mobility Superman, 72, 85–86, 89–90
social norms, 214
social science research, xxx, xxxii, taboos, 59, 127
xxxiv–xxxv, xxxvii talk radio, xxiii
Social Security Act, 189–190 taste-exchanging, 254, 258, 261–263
sociopsychological fit, 214 taste socialization, 55, 60, 63–66, 85,
Sofer, Elaine Graham, xxxiv, 273n7 227
solidarity, need for, xiv, 235 Tawney, R. H., 40, 99
sophistication, 262 teachers, 48–56, 277n7; anxiety of,
South, the: food in, 124; media por- 56; inner-direction, role in, 49,
trayal of Negro problem and racial 51; intellectual development as
prejudice, 172–173; migration to focus of, 50, 52–57; manipulation
the North from, 30–31, 280n2; between teacher and child, 55;
Negro community encapsulating other-direction, role in, 53–56;
ideal sociability in, 245; Negroes’ as peer-group facilitators, 61; in
proximity to southern whites, 59 progressive education, 53–56; so-
Spaulding, Sheila, 275n9 cialization of children and, 53, 54

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306 index
technological change, 116, 219; mod- and parental role in, 34–35, 45,
ernization’s effect on society and 77–78; compared to both inner-
nations, xliii, 272n9 direction and other-direction, xiv,
television, liv–lv, 259. See also mass 21–23, 45, 109; compared to inner-
media direction, 13–14, 102; defined, 10–
Teller, Edward, l 12; deviants, 215; family role in, 14,
temper, 63, 132, 204, 206 15–16, 22, 57, 276n5; individuality
Temple, Willard, “The Rebellion of and, 10–11, 13–14; materialism
Willy Kepper,” 132–133 and, 200; overlapping with inner-
tertiary trades and services, 8, 18, 231, direction and other-direction, 27,
239, 240, 276 162; the peasant and, 29, 76–77,
Theobald, Robert, xxiii 274n15; personalization and, 99;
Thomas, W. I., 27, 57; Polish Peasant political indifference and, 145–147,
(with Znaniecki), 76 150; privatization disrupting, 23;
Thoreau, Henry David, 242 standard of living and, 77; stories
Three Musketeers, The (film), 87 and communication in, 74–77,
Time magazine, 41, 173 86; surviving in America, 95–96;
Tocqueville, Alexis de, xii, xv, xxxiv– universality of, 27; work and play,
xxxv, xlv, lix, 17, 21, 98, 123, 143, 102. See also myth; population
177, 181, 183, 193, 198, 206–207, transitional growth phase. See
226, 266, 274n21 population
tolerance, xxvi; autonomy and, Trilling, Lionel, xvi, 278n4; The
228–229; of inner-directed, 178; Middle of the Journey, 260; “The
mass media and, 168–170, 172, Other Margaret,” 44, 45
175, 180; other-direction and, xxvi, Truman, Harry S., 168, 177
xxxvi, 166, 168–171, 177, 188–189, tutors, 49
191, 196; peer-groups and, 63, 171; Twain, Mark, 202, 278n5; A Con-
in politics, 143, 166, 168–171, 177, necticut Yankee in King Arthur’s
185, 188–189; in race relations, Court, 245
lix; schools teaching, 64. See also tyranny: parental, 44, 57; political, 24,
sincerity 145, 222
Tolstoy, Leo, xxxiv; Anna Karenina,
20–21, 160; “The Death of Ivan uncertainty, 120–121
Ilyitch,” 160, 260; War and Peace, unfair competition, 115
160 United Nations, 163
Tootle the Engine (in “Little Golden urbanization: in ancient Athens, 24;
Books” series), 91–93, 279n9 closing of gap with rural dwellers,
Torment (film), 51 156; incipient decline of popula-
totalitarian vs. democratic countries, tion and, 158; mass media and, 18,
xxxix, 221 73; other-direction in metropolitan
tradition-direction, xxxii, xl, 7, 10–14, centers, 29, 61
274n15; adjustment and, 213; ano- utopian vision, xxvi, liii, 238, 259,
mies and, 215; audience and, 77; 266–269; misconceptions of The
autonomy and, 213, 217; children Lonely Crowd on, lvii–lviii

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index 307
vacation time, 264 xii; uncertainty caused by, 120. See
Van der Velde, Theodoor Hendrik, also specific wars
129 warmth. See affection and warmth
vanity, 62–63 Warner, W. Lloyd, xxx, 127; Who
Veblen, Thorstein, xlv, 41, 103–104, Shall Be Educated? (with Havi-
183, 184, 194, 199, 220, 274n18; ghurst and Loeb), 130
“The Breadline and the Movies,” War Production Board, 191
134 Warshow, Robert, “The Gangster as
Verne, Jules, 89 Tragic Hero,” 136
veto groups: alienation and, lix; bar- Washington, Booker T., 82
gaining power of, 190; as barriers Washington, George, 82
to action, 268; dispersal of power wealth: acquisitive consumerism and,
among, 181; enforced privatization 102–104; other-direction and, 124;
of women and, 249; ethnic minori- self-manipulation to attain, 130;
ties and, xxiv, 249–250; miscon- social structure and, 127. See also
ceptions of The Lonely Crowd on, class
xlvi–liii; nonconformists and, 228; Weber, Max, xv, xvi, xxxviii, xl, 16,
of one person, 190; other-directed 40, 80, 108, 194, 214
officials and, 190; in politics, xxiv, Weekly Reader, The, 54
187–191, 193–196; power and, 185, Wells, H. G., 278n5
195–196, 211 West, Patricia Salter, 260
Victorian England: boys’ weeklies White, Antonia, Frost in May, 51
in, 85–86; idealized as charming, White, William Allen, Autobiography,
139; inspirational literature in, 80; 113
letting go in “unsocialized” ways, White, Winston, xlv, 273n9, 274n14
104; recurrence of moralizing in, white-collar workers, xi, 18, 233–237,
158; social values in, 276n5; stereo- 239
types in literature of, 81 Whyte, William H., The Organization
Vietnam War, movement in opposi- Man, xi
tion to, xxvi Williams, Roger, 222
villains, 87 Williams, William Carlos, 242
Voltaire, 222 Wilson, Woodrow, 150, 151, 185, 186
voluntary associations, 14 Witkin tilting-room-tilting-chair
experiment, 273n7
Wallace, Henry, xlvi Wittfogel, Karl, 275n8; Oriental Des-
Wall Street, 191 potism, xlv–xlvi
war: capital goods industries to Wolfenstein, Martha, 126
support, 99; destroying surplus women: contemporary literature and,
product in, 16; economy of, 232; 132; dress reflecting role of, 138;
enthusiastic version of moralizer enforced privatization of, 246–249;
and, 157; middle-class opinion on, as factory workers, 130; food and
161; population curve and charac- cooking and, 124–126; as leaders of
ter differences between countries consumption, 69–70, 101; as moral
spawning, 32; sensitizing effect of, enforcers, 107; nineteenth-century

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308 index
women (continued) working class. See class
crusade for women’s rights, 153; as World War I veterans, 157, 202
office workers, 233–235; as sales- World War II: building army for,
girls, 240; sex and, 129–130, 228; as 284n2 (Ch. XV); veterans, 157, 216;
workers, lvii, 231, 233, 246–249 war workers’ housing community,
work: automatization of, 238–239; 260, 284n2 (Ch. XV); women’s role
cultural definitions of, 230–232; in, 248
definition of, 231; in era of
incipient decline of population, Young, G. M., 279n3
127; foreman’s position, 111; Great young Americans, xxv–xxvi, xli;
Depression and, 253; managerial alienation among, lix; autonomy
work force, 97; meaning of, for seeking by adolescents, 224–225;
inner-directed, 96, 97–101, 110, peer-groups and, 64–66; politics of
150–151, 182, 222–223; in modern outer-directed, 148–149; popular
literature, 132–133; opportuni- culture favoring the young, 43;
ties presented by, xi, lvii–lviii; in Riesman’s desire to respond to
other-directed society, 97, 110–113; radical students of 1960’s, xiv;
personalization of, 233–235; play rituals among, 205; sex and, 205;
interwoven with, lviii, 101–102, student movements, xxii
123, 135, 137; politics, connection Young Americans for Freedom,
with, 182; promotions for compe- 272n10
tence in trade, leading to working Y.W.C.A., 249
with people, 113–114; resistance to,
231; in tradition-directed society, Znaniecki, Florian: Polish Peasant
102; validation of, 223; women (with Thomas), 76
workers, lvii, 231, 233, 246–249 Zuñi. See American Indians (Pueblo)

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