JUNE 2021

SOCIAL NETWORKS
GUIDE
Internal communication for our partner beauty salons

SOME TIPS TO DEVELOP YOUR SOCIAL NETWORKS

MATCHING WITH PIER AUGÉ'S GLOBAL BRAND IMAGE
 EXECUTIVE SUMMARY
1. how to take great pictures

2. how to set the perfect background

3. how to crop pictures

4. how to find the right filter

5. how to choose the right font

6. how to write a catchy legend

7. how to speak about our products

8. how to set up a professional account

on social networks

9. Little tips from Lola & garance

10. reminder in pictures

11. glossary
 THE MEDIA CONTENT

In this guide you will be able to discover the steps to highlight Pier Augé products and
your beauty institute. We mainly focused on photo content but it is important to know
that videos, Reels and IGTV (on instagram) are very talkative means of communication.

It can be video of texture, or animation around a product. As below:

You can also show yourself and how you apply a cream or serum and your application
tips.
Do not hesitate to use your expertise and your way to use our products.

:
n c e ' s little +
Gara
Lola &
te to
hesita
not
Do
videos
up your
speed soft
or
a lively
with
music
ound
backgr the
on
ding
depen

ct.
produ
 1. HOW TO TAKE GREAT PICTURES

Despite all the tools to improve your HIGHLIGHTING PRODUCTS

photos and edit them (photoshop,
filters...). You will never be able to change To make beautiful photos, we
the angle of the photo. This is why it is recommend choosing an odd
essential to test several angles to see number of products when they are
which one makes the best. of the same size or shape.
Otherwise, you can break this
strict alignment with products in
different shapes and sizes.
CHOOSING THE RIGHT ANGLE
To choose the most flattering angle, we
advise you to take front or top photos and
avoid dives* and counter-dives*.

Nice top shot: legible writing.

Odd product number : allows a
harmonious set

little + :
Lola & Garance's
Diving and abundant
glossy material. Risk of
reflections. Does not
e
highlight the product. B e at te nt iv e to th

ca me ra s
re fle ct io ns of yo ur

th e
or sm ar tp ho ne s in

ts .
pa ck ag in g of pr od uc
 Nice front photo but the even
number of products of the same size
and shape makes the whole "too"
symmetrical.

Nice top shot, even number. The

horizontal alignment of the photo is
broken by the cream jar which by its
different shape harmonizes the whole and
avoids this symmetrical side not flattering!

little + :
Lola & Garance's
U p* of yo u r
O n ce th e S et

le d , d o n ot
ph ot o is in st al

an ge th e
h es it at e to ch

pr od u ct s an d
la yo u t of th e

ke se ve ra l ph ot os to h av e
ta
g
bl ic at io n d u ri n
th e pe rf ec t pu

ce .
yo u r fi n al ch oi
2. How to set the perfect background

A. Choosing the scene

In this photo, released on Instagram on the
occasion of Mother’s Day, the background is a
piece of satin sheets with dried flowers.

However it is still important that the background

does not take over the product you want to
highlight. We usually take pictures with sober
backgrounds, but for events such as Mother’s Day,
Christmas... we think it’s wise to bring a little
originality.

Each of the creations is still personal but it is

preferable that the latter correspond to the brand.
To highlight the male range, we recommend using
male accessories (without stereotype) as with raw
materials (wood, water etc...)

Moreover, you can highlight your beauty salons

(here comes your personalization). Maybe you
should choose some pretty clear places that don’t
reflect the shiny packading of our brand. It is
preferable for us to have fairly neutral spaces, in
clear tones, also referring to a high-end brand
image (use of marble, silk, earthenware, nice
fabrics...)

We think that putting photos of your

institutes/outlets is also a good way to create
closeness between you and your followers.
 You have on each of the photos
different backgrounds reflecting the
products.

These are put in the foreground and the

background is there only to sublimate
and not to "steal the spotlight" of the
products.

Note: the decorations by theme

(Christmas/Mother’s Day) or by season
are good ways to dress a background if
you are one day in need of inspiration.
This also helps to brighten your feed*.
However, be careful not to do only
themed photos that may load your page.

's little + :
Lola & Garance
The decorations (like the settings of
lights, filters etc.) for it to be beautiful,
it is in small touch and sparingly.

th e u se of
W at ch ou t fo r

n d: a li tt le
m ar bl e ba ck gr ou

is to o m u ch !
it ’s pr et ty , m or e
B. Find a nice atmosphere
In order to find an atmosphere that corresponds to Pier Augé, we have prepared some tips for you.
We think that it is important the atmosphere corresponds to the product(s) you want to highlight.

Stage products in the bathroom or in your institutes

Use backgrounds (fabrics, color background, wood effect background... you can find them easily
on Amazon)
Use accessories (professional accessories, towels, cottons, flowers, mirror to play with perspective
etc...)
Stage the product with your hands, in application, in care ...

Here are some ideas of atmosphere that you can achieve according to each of our ranges

the cleansers

In this range, we find the concept of cleansing,

purity of the skin. So we choose an atmosphere
with cotton or wheat. Here too we can stage
products in the bathroom or in treatment room
of your beauty instituts.

the purifiers
We want to restore radiance and luminosity to
the skin. We opt for a green or light coloured
background, with spring atmospheres. We can
also highlight scenes of bathroom or treatment
booth because through the Purifiants we find the
notion of taking care of oneself.
 the specifics
With the specifics, we divide the range. Indeed
some correspond to a vitamin atmosphere such
as the revitalizing care Rimser or the Eye Gel.
On the other hand Ental Rose or My Perfect
Solution based on essential oils. It is then wise to
highlight this point.

soothing active
program
Here we are talking about a range that
should be comforting. We call for
sweetness with cocoonings products.

Do not hesitate to use sheets, your

sofa, a bath towel by adding
accessories (trays, flowers, cushions,
plants...).

's little + :
Lola & Garance

of
a t o n e a ch
R e m e m be r th
o n ly
y o u sh o u ld
y o u r p o st s

z e p ro d u ct s
u se re ta il si

fe ss io n a l fo rm a ts
a n d n o t p ro
 intense hydrating

With intense hydration, we think it is interesting

to highlight the textures of the products.

For the staging, a rim of bathtub or water point

will echo the notion of hydration.

TIME CONTROL

Time Control is a range that targets women with

mature skin. We can therefore have an
atmosphere with flowers for example, a beautiful
brightness or natural light.

Do not hesitate to stage the products in your

hands, zoom the application on the face.

Men
In this range, we target men who take
care of their skins. We are on a range
dedicated to the skin of men so it is
important to have an adequate
atmosphere.

For a wood effect, you can use tables,

boards, trays...

Raw appearance of
wood or marble
Male side
 3. HOW TO CROP PICTURES

FRAMING THE PHOTO

We think it’s a good idea to remove items
outside your photo that would not match the
brand. This is why the step of "trimming" his Lola & Garance's little + :
photos is important.

To crop a photo you can crop the parts that are Warning, often Instagram
bothersome so that the photo is well framed.
also automatically crop your

It is preferable that the product is in the center photos before they are
and that the format of the photo is square.
(square mode if you have an iPhone or Portrait published. Think of the
mode on Android). This square format is the
same format as Instagram. "Instagram" format

On Iphone you can use the "grid" option which

will help you to frame the photo well.
(adjustment/camera/grid)

On the first photo the computer support is beautiful but the frame is not useful and
does not bring anything from an aesthetic point of view. It is therefore better to
remove it as in the second photo. In addition, cropping sometimes makes it possible
to enlarge the main subject of the photo (here products for men).
 4. how to find the right filter

To respect the high-end image of our brand, it is better, as we mentioned in the

previous points, to make clear and bright photos. However, it is sometimes difficult to
achieve the desired effect without retouching.

For this we have prepared a small selection of simple but important settings.

Original picture Retouched picture

You can see that the tones are clearer and the contrast more marked. Thanks to these
changes, we went from a faint photo with a yellowish background (photo 1) or dark
background (photo 2) to vivid photos.
For Iphone: In your gallery click directly on Edit in the top right corner. You will arrive
in a black screen. There is the "magic wand" which automatically adjusts the settings
according to the photo. This tool can be very useful to start.

For the more experienced, you can adjust the settings yourself. Often, for our photos,
we increase with the cursor, brightness, exposure, light tones, shadows and
contrasts. (These are the items opposite)

Trust your instincts! Each photo cannot

have exactly the same settings! Do not
hesitate to test several degrees of
exposure, luminosity, light tones etc... and
when you have found your perfect setting,
you just have to save the changes and it is
in the box!

The photo opposite is overexposed, the

background is no longer visible. Despite
the light on the products, the result is
neither beautiful nor professional.
For Android: The approach is quite similar to that on Iphone but we still wanted to
guide you. First, go to your gallery. Then click on the 3 small dots in the top right
corner.

Then click on
"open in Photo
Editor Pro"

Then select the

tool pallet
named "Tone"

Then adjust the settings according to your

tastes (you can follow our recommendations
on the previous page) at the end click on
valid.
5. HOW TO CHOOSE THE RIGHT FONT
If you use text editors like Canva, Power Point, Word, the font that most resembles the
one on our Packaging is the one called KIONA. This is the one we use if we have to
write on our photos.
In any case, we do not impose on you a special font, you are free in the choice of the
latter. We simply recommend using a simple, readable and not overloaded font.

police Police
police police
police police
police police
pol ice police
police police
police police
police police
police police
police police
police police
police police
 6. HOW TO WRITE A CATCHY LEGEND

Where is a legend on social media?

A legend is the whole text that you will write below your posts (Instagram or
Facebook).
The important thing to remember is that on average we take 8 seconds of playback
time on Instagram legends. In other words, followers read the first two lines before
making an opinion and knowing whether they want to continue reading or not.

So how do you get attention?

To do this, your first sentences will be essential since they will give the impetus to the
continuation of your legend.
As a beautician you can also give advices on how to apply the product you have
highlighted on the post, its benefits or even its active ingredients. Subscribers are very
fond of advice!
You can ask fairly simple and open questions about a product like "what is your
favorite Pier Augé product?" but also put fast affirmations like "enjoy the Easter
weekend to take care of yourself"

Is a long legend useless?

No, again it’s still subjective, and we rely on figures about time spent on reading
legends.
For example for a contest, the legend will necessarily be a bit long to explain the terms
and rules of the game.
What could also be interesting is to make videos "TUTO" on how to apply this or that
product. Already because in video the time to capture the attention is longer and then
because thanks to it your legends can be shorter because the product has already been
sublimated.

Is a legend mandatory?

No, indeed a photo/ video may be enough for itself. After all, it’s good to have a few
words or tag someone so as not to have a too empty legend.
 o la & G a r a nce little +:
L

nd
em pt y le ge
W ar n in g, an
er s to
om pt fo ll ow
m ay n ot pr

co m m en t

se , yo u r
I n th at ca
op !
w il l be a fl
pu bl ic at io n

In both cases, the caption is short and brief but

summarizes the message conveyed.
In the first, we ask a question directly to the
followers (we come back to what we told you earlier,
we create a link)

Here the legend is quite long since it tells a story, that of the birth of the brand. The
first sentence "Pier Augé, a strong history in the world of cosmetics" is catchy.
The legend explains the concept in the form of a story in order to captivate. So here’s a
good example of how to succeed in a long legend.
7. HOW TO SPEAK ABOUT OUR PRODUCTS
Now that we’ve seen how to capture attention, let’s talk about the content of the
descriptions. Even though it is important to post small messages like "good luck for the
beginning of the week" on a regular basis, it is also essential to make informative
publications on the products. This is what will make your customers willing to buy.
For this, we advise you to make 1 publication = 1 product. Or 1 publication= 1 routine,
but you will only talk about the routine.

For this type of publication a concise but complete description is required. You can
talk about the active ingredients of products and their virtues as well as their
applications.

To help you we have prepared key sentences to use to describe each product.

Gentle CLEASER Leapsal CLEANSER

With its light and creamy texture, this milk lotion provides a complete
and smooth make-up removal.

Thanks to Lanoline oil, this milk lotion provides hydration and softness
while giving back the skin its suppleness.

Corresponding to all types of skin, even the most fragile, the Cleanser
Gentle Make-up Remover with a single gesture.

Huile Lactée, total cleansing oil

This cleansing oil with double texture, removes make-up and

cleans the skin gently and in a single gesture.

Thanks to apricot kernel oil and macadamia extract, this

huile lactée will make your skin radiant and perfectly
cleansed.
 SAVON Cleansing cream

SAVON Cleansing cream, and its comfy texture can be daily used
for all skin types.

Discover the SAVON Cleansing cream: thanks to its non-

saponifying formula, it will deeply cleanses the skin without
causing dryness or rednesses.

L'Eau de Mousse, radiant cleanser

A water that turns into a foam for a gentle and deep cleansing of the
skin.

Thanks to this light foam, the skin is clean and perfectly hydrated.

myPERFECT Gel, gentle purifying cleanser

myPERFECT Gel, the gentle cleanser for mixed to oily skin. Cleanses and
purifies your skin without harming it.

Thanks to its Burdock extract, a purifying and anti-microbial agent,

myPERFECT Gel regulates excess sebum and controls shine.

Exfoliating cream, purifying cleanser

This cleansing cream filled with exfoliating microbeads helps erasing

dead skin cells.

This cleansing cream softens and stimulates your skin while

nourishing it.
 Gentle lotion leapsal TONIC

This lotion perfects make-up removal and tones your skin every day.

The gentle lotion leapsal TONIC perfects the make-up removal and
cleansing routine for clean, fresh skin.

Gentle eraser PEELING

The Gentle Peeling is intended for all skin types to remove dead cells
and tighten pores.

Once or twice a week, this mechanical peeling gives the skin all its
radiance and light.

MASQUE-CRÈME Rebalancing mask

This creamy mask rich in zinc, rebalances all skin types.

The rebalancing mask is composed of antibacterial zinc oxide, which

purifies mixed to oily skin and soothes sensitive skin.

Resourcing treatment mask DOUCE AURA

Douce Aura is the ultimate radiance-boosting mask. It restores

elasticity, suppleness and radiance to your skin.

Thanks to Douce Aura, a no-rinse skincare mask, the skin is hydrated

and plumped so that your complexion regains its radiance.
 RIMSER Revitalizing treatment

The Rimser is your ally against skin incidents.

Rimser allows the skin to regain the energy needed to repair skin
incidents such as the appearance of the first wrinkles, redness, scars or
irritations.

Diffused redness regulator Ental ROSE

Ental Rose is the ally of reactive and delicate skin. This treatment
soothes and protects against climatic and thermal aggressions.

With Calendula flower extract this treatment will reduce your redness
and soothe your skin.

Eye gel contour PA24

This fresh gel is a complete care for your eyes. It helps to smooth the
contour of your eye but also to help the skin protect itself from skin
aging.

This eye gel can be applied in the morning and evening with a light
tapping under the eye. This treatment protects the eye contour, reduces
wrinkles, dry lines and dark circles.

myPERFECT SOLUTION, purifying concentrate

This purifying concentrate based on antibacterial and regenerating

essential oils is the «new bodyguard» of skin with imperfections for a
flawless skin.

Thanks to its applicator tip and essential oil concentrate, myPERFECT

SOLUTION is the solution for flawless skin.
 Complete revitalizing treatment SUPER ENTAL

This nourishing care provides the skin with all the energy it needs to
fight effectively against external aggressions.

This comforting and nutritious cream stimulates the skin’s natural

defences against external aggressions. This treatment is intended for
dry skin.

Soothing treatment ENTAL DELICATE

Ental Delicate, the comforting care of dry skins.

A rich cream, which protects your skin from external aggressions and
gives it back all its comfort.

Repairing soothing treatment PA24

This restorative treatment targets reactive skin with redness. It

immediately corrects redness.

Morning and evening, this treatment protects your skin from external
aggressions while limiting the appearance of redness.

Regenerating Tri-active treatment COMPLÉTUDE

Complétude, the complete anti-aging care of dry and

delicate skin.

This triple action treatment nourishes, protects and

prevents skin aging on the driest and most delicate
skin.
 CRÈME DE CONCOMBRE, Cucumber hydrating treatment

Crème de Concombre is a universal moisturizer for normal to mixed

skins. This moisturizing treatment refreshes and protects the skin while
providing softness and suppleness.

Crème de Concombre is a moisturizing treatment suitable for all skin

types. Cucumber rich in vitamin C, minerals and amino acids is perfect
for toning and firming facial lines .

Hydra-Sérum, intensely hydrating concentrate

Hydration booster! This refreshing jelly rich in hyaluronic acid

provides continuous hydration for all dehydrated skin.

As a true hydration booster, HYDRA-SERUM makes your skin

plumped and the sensations of tightness disappear instantly.

Regenerating smoothing treatment Le Soin/ Le Soin Teinté

Le Soin firms and smoothes the skin for an

immediate anti-stress effect.

Le Soin Teinté firms and moisturizes the skin while

giving it a natural tan.

Hydrating treatment FONDAMENTAL

For those looking for tailor-made and optimal

hydration: with its rich and melting texture,
FONDAMENTAL melts instantly into the skin.

Whatever the case of dehydration, this exceptional

treatment allows the skin to regain an optimal water
level by facilitating the diffusion of water between the
cells. The skin is rejuvenated.
 Unique treatment day and night PA24

Thanks to this treatment, the youth capital of your skin is preserved.

This treatment helps the skin to prevent the appearance of wrinkles

and the first signs of aging. It provides your skin with immediate
hydration and allows it to manage its basic needs.

Nectar de Fleurs, revitalizing lifting serum

This light emulsion accelerates cell renewal and regenerates the skin.
Revitalized, it reveals all its radiance.

This serum provides a plumping effect. This anti-aging is ideal for dull,
tired skin.

Fleurs d'Absolu, luminescent revitalizing treatment

Fleurs d'absolu is a bouquet of six flowers for a skin glowing

with beauty.

This luminescent care restores radiance, nourishes and

protects the skin from skin aging. The pigmentation spots are
reduced and the skin is soothed.

ADN Précieux, Youth firming serum

ADN précieux is an anti-aging gem. Firming, this serum is based on the
trace elements of three semi-precious stones.

ADN précieux protects cells from aging, fighting against sagging skin
and sagging of the oval of the face and neck.
 Redensifying Treatment ACMA

ACMA stimulates the skin’s self-defense systems, redensifies

tissues and reminds the skin that it holds all the keys to maintain
its integrity

ACMA is the complete care of mature skin.

Gentle scrub, face wash gel

This very fresh gel deeply and gently cleanses men’s skin.

This scrub is a daily cleansing gel. It gently cleanses and exfoliates

with jojoba balls. This care leaves the skin soft and fresh.

Relaxing treatment mask

This relaxing care mask combines the tensor effects of a mask

with the moisturizing and softening properties of a treatment.
It regenerates and reduces signs of fatigue.

Eye Contour anti-fatigue gel

This fresh gel takes care of the fragile area of the eye contour.
Signs of fatigue disappear to make your eyes more relaxed and
rested.

This treatment is multifunctional: soothing, moisturizing,

revitalizing. It protects the eye area. A fresh gel that penetrates
instantly, easy to use. For all ages and all skin types.
 Hyper hydrating protective care

This treatment allows the skin to restructure, form an anti-

pollution barrier and resist daily external aggressions.

The texture of this non-greasy treatment penetrates immediately

and provides a feeling of comfort. This complete treatment is
moisturizing, refreshing, anti-pollution and anti-aging. It has been
specifically formulated for men’s skin.

After shave ultra matt balm

This soothing and moisturizing balm is anti-inflammatory. It

penetrates instantly after application, the skin regains its suppleness.

This balm immediately calms the irritation of shaving. It heals and

moisturizes so that the skin regains its suppleness.

The balm penetrates instantly and leaves a matt effect on the skin.
Suitable for all skin types even the most reactive.

ADN SOIE Revitalizing body lotion

This complete body care revitalizes, nourishes and energizes the skin
while maintaining its elasticity and suppleness

A daily moisturizing and revitalizing care for the body. It moisturizes,

nourishes and strengthens elasticity to prevent skin aging. Its light and
melting texture penetrates instantly and leaves the skin soft and velvety.
 8. HOW TO SET UP A PROFESSIONAL
ACCOUNT (INSTAGRAM)

Instagram now allows you to have a professional account for free. It is not essential
for your beauty institute but it can be convenient. In fact, switching to a professional
Instagram account allows you to add a link to your institute’s address, track your
progress with the "statistical tool" or add an online store or a "make an appointment"
button.
If you want to switch to a professional account, it’s very simple. Once you are on your
page, click on the 3 bar logo at the top right (. ).

Click on "switch to a professional

Once in your settings go, in
account" and follow the
account.
instructions. The procedure is quite
intuitive.
 9. LOLA AND GARANCE LITTLE TIPS
When should I publish?

On Instagram, the publication days to be preferred are Monday, Wednesday, Thursday and Friday
either between 7am and 9am or between 5pm and 7pm. On Facebook the preferred days are
Tuesday, Thursday and Saturday. If you want to develop a new communication channel like
LinkedIn, the days to privileged are Tuesday, Thursday and Saturday

How often ?

Every other day’s pace is effective enough not to drown your followers* but still keep content. The
whole thing is to be regular if you decide to post every 4 days, it is better to stick to it. You do not
have to post only product photos, you can also post "ordinary" photos (flower fields, coffee...)
This will allow you to space your posts without losing your followers in too much information

How to build a relation between your followers and yourself ?

1) To reinforce this link, you can ask open-ended questions below your instagram posts. For
example: And you what is your Pier Augé routine? Your followers will feel concerned and will answer
you.
2) You can also interact with your followers by replying to their comments. Unless you are
overwhelmed with comments, try to respond to a maximum of these interactions or at least liking
them. Liking a comment can be a good way to interact with the subscriber when you don’t know
what to say. For example, when the subscriber comments only emojis*, the answer is not necessary,
a like is enough. On the other hand, not answering questions, criticisms (positive or negative) does
not give a very good image. Indeed, it creates a distance between you and your community*.
3) You can also respond to the private messages you receive which also shows a strong commitment
on your part.
4) Think about the algorithm of those apps. The more you will post, tag brands, the more your profile
will be seen. When you post a picture of a Pier Augé product, tag us because our community will
have more chance to see your profile.
5) Organize contests : winning products, facials etc.. People must follow your account, tag 3 friends
and you randomly pick up a winner.

What can I put on my profile description ?

First, your identity: who you are and the image you want to send back to your clients.
For example: Lola & Garance Institute. Chateauroux (precise address). 06 00 09 00 10. And below:
We work with the @pier_auge brand. You can also put your website if you have one so that your
customers will only have to click on this link. You can directly tag* Pier Augé in your bio. By putting
@pier_auge visitors to your account will be able to directly access ours.

What can I put on my highlighted stories* ?

We think it’s fair to highlight certain information through your front-page stories. For example, for
Mother’s Day, we created a headline story with all the box references, prices etc. Thus information
is tidy and easy to find. For your beauty salon, you can put your prices, your treatments...
PS : To make a front-page story, take your story and press the "front-page story" heart and press
"make my profile appear"
 By clicking on "edit
profile" you can enter
all the information
mentioned above

The name that appears in

bold at the top of the bio

Your ID @

Your website

Your profile description

 10. REMINDER IN PICTURES

Please note that our illustrations are made from a professional account. You
may not have the same options without a professional account.

Our bio
describing our
activity
Link allowing
direct access to
Direct link Google maps
to our
website

Highlighted stories

Our Instagram Shop to

directly buy on our
k
o u t i f your lin profile.
find
TIP: To to the
a d d r e ss refer e.
and
e y m u s t be blu
t, th
interne e sure i
t ’s
fu l , m a k
Be care
t links!
the righ
 11. GLOSSARY

Un feed : Simply put, a feed is the sequence of photos published on your

account. It is sometimes called a grid or a photo gallery… It is the flow that
defines your universe, your editorial line.

The Set up : The Set Up corresponds to the staging of a subject to make it

more attractive. The addition of elements in the composition of the scene
creates a unique universe, with an aesthetic rendering.

The packaging : Packaging refers to the outer packaging or visible

packaging of the product.

Dive : In photography, diving is an axis with a shot from top to bottom.

Counter-diving : In photography, counter-diving is an axis of shooting from

the bottom to the top.

Followers : the term "follower" can be translated by follower or subscriber.

Follower means the subscriber to the profile of a personality or a brand.

Tag : from the English «to tag», it is «mark» or, on the social network,
«identify» a friend. To tag you must put a "@" in front of the name of the
account you want to identify.

Story : Stories are defined as a collection of photo content and videos that
generate engagement with users. They are fast. They only stay on the screen
for a few seconds and disappear completely after 24 hours.
You can spread them indefinitely on your feed by putting them on the front
page. Then becoming a highlighted story.

Highlighted story: We repeat here the very principle of the story but
instead of deleting itself after 24 hours, the latter will remain visible on your
profile if you decide (indefinite duration).

Community : group of people who interact, share and use information in

relation to their interests, demographic characteristics or work activities.
These groups form around a sense of belonging felt by their members. To
illustrate the term "community", it is important to emphasize that your
community will be different than that of a video game account for example.
Here is the end of our little tips. We look forward to seeing your
pretty publications to highlight Pier Augé, don’t forget to tag us !
See you very soon, Garance & Lola