Content

Portfolio
Hello,
Nice to meet you.
My name is Akash
and I am a Content Designer.
or maybe a UX Writer.
 Thankyou for your attention.

Resume Read time: 1 Minutes

Mind Map, T-Profile & Work Flow Read time: 3 Minutes

Wall of Fame Read time: 15 Seconds

Teams Managed Read time: 1 Minutes

Google Vaccine case study Read time: 5 Minutes

Delightful approch to UX Writing
Total Read time: 20 Minutes

ISRO Website and Chat bot case study

Read time: 5 Minutes
Problem solving approch to Content Design

Microsoft Bonus work sample Read time: 1 Minutes

Cover letter and Contact Read time: 2 Minutes

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 Core Skills
Resume
Content Strategy
UX Research
Content Designer | Blackboard Design Process
December 2020 - Current | Full - Time (Remote)

Communications Designer | Microsoft

Sub Skills
January 2021 - December 2021 | Contract (Remote) Content Writing
Graphic Design
Communications
UX Writer | Starkflow

Education
June 2020 - October 2020 | Freelance (Remote)

UX Writer | GoMechanic
National Institute of
January 2020 - April 2020 | Freelance (Remote)
Fashion Technology,
New Delhi -
Content Writer | CarHP Certificate
January 2019 - December 2019 | Full - Time Self-taught
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 T-Profile Content Design
Framework

Base
Data Behavioural
Knowledge
Storytelling Design Principles Psychology
Layer
visualization
UX
Design User Data
Foundation
Wireframing Accessibility
Layer
Process research synthesis
Content
Design Content
Expertise Storyboarding User Testing Localization
Layer Audit

Content Strategy
Content Writing
Depth of Knowledge

The horizontal bar is the

ability to collaborate across
The vertical bar on the letter disciplines with experts in
T represents the depth of other areas and to apply
related skills and expertise knowledge in areas of
in a single field. expertise other than my
own.

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Mindmap Personal and work
balance
User experience Digital
Products
Technology
UX / UI
Pushing the limits Content
Information
Exploration Outer Writing
Space
Knowledge User Research

Perspective Design Process

Work on the go Remote Design
Work
Akash Graphic Design
Freedom
Simplicity
Productivity
Post Rock Human -
Travel Tech
Communications
Solo travels Interaction
Music
People /
Jim Morrison Users
Community Culture
Cars
Man - Machine Connection
Bicycles
Independence 4
 How I approch a
Work Flow problem statement
I start by getting everyone aligned on the
language choices I plan to make and
Structure request for feedback on what is actually
valuable: the goal and main points of my
thoughts message. Then I Align with my stakeholders,
like product, legal, and product marketing, and
rally them around the messaging before writing.
A framework is a visual structure to help organize
the way I think, offering a way to support my ideas
Framework and intuition. This helps me in ways such as:
I can explain the differences between copy options,
for exploration I can retrace my steps if I need to make a different
decision in the future and I can explore the risks of
moving in one direction vs. another.
I like to present my copy in context with the user.
This helps me in putting stuff in context and gives
Visualizing me a clear picture of the journey I am creating.
the idea It increases general UXWriting awareness among
stakeholders and It makes it easier for engineers
to look at UXW alongside design specs.
I create a document outlining
a clear summary of what I am
communicating, what I am not
communicating, and what gaps
of information I may have.
I generally use a spectrum or
matrix of two opposite elements
(for example, how direct or indirect
could my messaging be?) and
A scale of tone (for example, how
friendly or reserved could my
messaging sound?)
I create a UXW visual playground
on Figma to explore ideas, play
around with designs, and see how
different options could look.
Once I finalized options, I create
UXW specs to live inside the spec
files.
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Work Associations
Organisations and products I have worked with in the past
and helped in defining a Content Strategy, speak in their user’s /
consumer’s voice and overcome UX challenges.

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People = Experiences
Autodidactism makes me a seaker of learnings from everyone
around me. Working with people from nationalities around the
world, I have gained a momentum of change.

Australia
Canada

USA France
India 7
 Google Vaccine UX Writting
Case Study

Imagine if Google created an app to book vaccine

Hypothisis slots, store vaccine related documentation and give
vaccine reminders.

In this case study, I have used

learnings from Google Design
System to create content
snippets for Google Vaccine.

Overview Vaccine

User Persona Vaccine

Book a slot User journey map Book Vaccine Slot

Book a slot landing page
Error page
Success Page Get Started

All the assumptions and knowledge is courtesy to materials.io. 8

 Vaccine User Persona

Name - Darwin Name - Lauren

Age - 27 years Age - 34 years
Location - New Delhi, India Location - NewYork, USA
Family - Only child Family - Single mother
Education - B.Tech. CS Education - Arts Major

Goals Frustrations Goals Frustrations

Get vaccinated Too many ways to Plan vaccine journey Lot of medical
immediately at book vaccine slots for herself. paper work to
the nearest center manage
Vaccine certificates Take informed steps
Want to travel light needed frequently before taking Too much
while travelling medical decisions information online

Goals
Want to get vaccinated at home Name - Beth
Anti- Need vaccine certificate printed Age - 52 years
Location - Rural west, Canada
User Persona Online slot booking is difficult Family - Single living alone
Unreliable internet Education - Primary
Frustrations

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Vaccine User Journey Map

Lauren James Expectations

Scenario: Lauren is trying Clear and easy vaccine slot booking
to book a COVID-19 vaccine slot for Must be within Google product environment
her child at the nearest hospital.
Friendly interface

Define Compare Negotiate Select

Surf internet for Watches youtube Realises that she can Decides on using
vaccine information videos to understand book the slot via Google Vaccine and
which vaccine is better google and keep the download the app
Understand that documentation on
booking vaccine slot Start researching for Google drive
online is best for her online vaccine slot “Its simple with
Look for other ways
booking providers Google”
“I should take the she can book slot
vaccine” “I Wonder if Google online
can help.” “It’s so confusing.”

Opportunities Internal Ownership and Metrics

Accomplish her goals within the google environment Vaccine reminder on Google calender
Inform her about per and post vaccine care Functionality to compare vaccines

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Vaccine Book vaccine slot user flow

Vaccine
Vaccine
Vaccine

Landing page copy

Take control of your focused on introducing
Recommended
‘You’ makes the copy

vaccination with the product. personal and

speaks directly to
Book COVID - 19 Clear and precise copy
‘Take control’ makes Vaccines for you Lauren Vaccine Slot to maintain Lauren’s
Google Vaccine Lauren empowered about Date of birth: 16th March, 1988
confidence.
owning the vaccination Age: 34 years Data fetched from
process. Aadhaar number. Covaxin
Name COVID - 19 Lauren can choose any
Data fetched from Covishield
Lauren James Lauren is adding her vaccine she thinks is
Aadhaar number.
details. right.
Tetanus Booster Dose 1 Dose 2
E-mail Lauren can also
Vitamin A Sputnik V compare available
eg. john@gmail.com
vaccines.
WHO has made it mandatory for Compare COVID - 19 Vaccines
Aadhaar Number
This national security number everyone between 4 to 80 years of Proven facts and news
................ can be used to fetch all the to instill trust in the You may experience mild fever Pre-vaccine prep bar
age to take the vaccine against
medical details about the her. system. after taking this vaccine dose. addedto prepare Lauren
COVID -19. Know why this happens for what could be
expected after she
takes the vaccine.
Proceed Book now
Lauren can go back if
the details entered
were not right about Lauren can use google
Get Started Using Google’s voice and
Edit details herself. Set an alert calender to set reminder
tone. for her vaccine.

Lauren James is logged in Lauren James is looking at recommended Lauren James is booking the COVID - 19
through her Gmail account vaccines. vaccine slot for herself.

Designed using : 11
Vaccine Success page

COVID - 19 Vaccine slot booked

Slot booking notification
for Lauren

Vaccine

We have researved a Covishield (Dose 2)

vaccine slot for you Language consistency
with mobile

Dose 1 Dose 2 (Scheduled)

Visual confirming
Not vaccinated Full vaccinated Lauren’s vaccine
journey.
We have researved a COVID - 19 (Covishield Dose 2) vaccine slot
for you. After taking this dose, you will be fully vaccinated against
the Corona virus. COVID - 19 is declared as a pendamic by the Brief for Lauren
World Health Organization and has made it mandatory for

We have reserved
everyone to get vaccinated.

Clear success
message speaking Greyfields Covid Vaccination Centre
a COVID - 19 vaccine to Lauren 5th street, Palm Avenue, CA
5 PM PST | February 4, 2022
Key information
in bold.

slot for you Add reminder

CTA similar to mobile

Covishield ( Dose 2) Vaccine centre

Find on

Greyfields Covid Vaccination Centre trackable on GMaps.

5th street, Palm Avenue, CA
5 PM PST | February 4, 2022
Add reminder
Reschedule
Not ready to take the vaccine?
Reschedule for a later date or time Alternative user
journey for Lauren.
Learn more about Google Vaccine or visit our Help center
for questions about your vaccine information.
Product information
Lauren can add the
reminder for this
and track on GCalender. MESSAGES
Data collection for
Lauren can also the team. Google Vaccine
reschedule for later Lauren, we have researved a COVID - 19 Covishield (Dose -2) vaccine slot for you.
You have received this mandatory email service announcement to update you
about important information regarding your vaccination. Greyfields Covid Vaccination Centre
Confirming why Lauren
5 PM PST | February 4, 2022
has recieved this email.
Track on Google Maps

Lauren receives this message on phone

Lauren has successfully booked a vaccine slot Lauren receives this newsletter on email

Designed using : 12
Vaccine Error page

Vaccine
Vaccine

No COVID-19 vaccine Clear copy to

notify Lauren Error 404
slot available nearby
Something went wrong Consistent UI text
Governments and national organisations while searching for a vaccine slot. to keep Lauren
are ensuring to keep adding new vaccine slots. engaged and
Description on informed.
what’s happening
We can send you a notification as soon as a
vaccine slot becomes available near you. Retry
Lauren can tap
here to go to the
booking screen
Cancel Notify me Lauren can choose to again.
get a notification
when a vaccine slot
is available.

Lauren’s internet connection was restarted

No vaccine slot is available near Lauren’s home

Designed using : 13
 ISRO
ISRO Content Design revamp casestudy

Revamp the user experience through content and

Hypothisis
solve the curiosity gap among people.

Revamp ISRO’s website for everyone

using content design

Overview User centered Content and Design strategy

Make ISRO more human via

using a chat bot ISRO
ISRO Chat

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All the assumptions and knowledge is courtesy to isro.gov.in
 ISRO User Persona

Name - Mayank Name - Monica

Age - 27 years Age - 15 years
Location - Mumbai, India Location - Noida, India
Family - Elder sibling Family - younger sibling
Education - B.sc. Physics Education - 11th standard

Goals Frustrations Goals Frustrations

Want to prepare No single source of Fulfill her curiocity Less space travel
for masters in truth about space for space from Indian soil
Astronomy. Too many loop holes exploration
Technical
Stay updated in space studies Know the basics of jargons
with recent space travel
development.

Goals
Use technology to build Name - Rohan
Anti- his business. Age - 34 years
Location - Bhuj, Gujrat
User Persona Frustrations Family - Businessman
Education - Graduate
Technology is not for everyone.
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 ISRO Content Strategy

Mission Statement Content Goals Key Message

Basics To build a sense of trust Speak to the users in their Understanding space makes
and add excitement for own voice and tone. the user expand the
outer space using our channels. vision.

User type & User Content Content Voice & Media

Example type
Intent emotion type purpose Tone

Trust “I don’t know Website Build trust Friendly Copy

Excited where to landing in ISRO Factual Images
The science guy
start. May page
Frustrated First person
be ISRO copy
Confused can help.” narative
Content Map
Curious “I think I can Vehicles Spark Direct Copy
go to the page curiosity Charts
Optimistic Interactive
moon one Images
Curious nerd Hunger day” Second Chatbot
for person
knowledge narative

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ISRO Visual Design System

Logo Logo Type

Indian Space Akhand

ISRO ISRO Research Organization Text font
We are your eyes in space.

Font
The logo font is in an indian font under Akhand family developed
by the Indian Type Foundery.
Complementary text font is added to bring more user focus in the experience.

This colour basket

Colour represents India and
the earth.

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 ISRO Content Design Syetem Style Guide

We are building the next generation of space technology for national development
The big idea while pursuing space science research and planetary exploration.

We - work together as a team and bring diverse set of experiences and cultures together.
are building the next generation of - We are actively participating in the Indian growth story
by empowering the youth.
space technology for national development - We are using the latest in tech to advance national
capabilities in defence, education and various other sectors.

while pursuing space science research - Our efforts are pointed towards
understanding the space through research and prov ide data and
Voice and Tone evidences to belifes.
and planetary exploration - We are also focused on exploring and widening
our visions and horizons in outer space.

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 ISRO Website landing page

This landing page can serve as the backbone for content design at ISRO.
Intention ‘What? Why? When?’ hyrarchy can be used to make dynamic content as and when required.
The goal is to be clear and aspirational at all times.

New landing page

ISRO
Indian Space Research Organisation

About us Missions Space Vehicles Launches ISRO Chat

We are building the next generation of

space technology for national development
while pursuing space science research
and planetary exploration.

Curious to learn Current Landing page

about the outer space? ISRO

ISRO Chat Chat Now

Revamped Landing page 19

 ISRO Space vehicles page

A seperate vehicles page keeps the needs of a typical ISRO user in mind. Space vehicles
Intention is among the most searched space related term on the internet. This page can also serve
as a great place to display new and upcoming Make in India space vehicles.

New landing page

ISRO Indian Space Research Organisation

About us Missions Space Vehicles Launches ISRO Chat

Our vehicles are your

eyes and ears in space.
Compare vehicles

Current Landing page

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 ISRO Careers Page

Hiring at ISRO has always been a ‘behind the curtain’ task. This page brings the aspirations
Intention of the user alive while giving hope and desire. The copy on this page speaks about how
the user can be a part of something big.

New landing page

ISRO Indian Space Research Organisation

About us Missions Space Vehicles Launches ISRO Chat Careers

Come, help us build

the next generation of ISRO
View open positions
Current Landing page

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 ISRO Chat bot
Mayank
‘The science guy flow’
The voice of ISRO is simple
and direct. This helps to fill
the ‘Information’ gap that
ISRO currently has with its
users. Since ISRO is a
national body, it can mean
different things to different
Voice
people. Giving a transparent
and simple voice helps ISRO
reach masses in a consistent
language.
The tone of ISRO is informative
and aspirational. Use of words
Tone
like ‘endevours’ gives a distinct
hope to the user.
Making ISRO more human
ISRO Chat
Hello ISRO, It’s nice to meet you.
Hey Mayank, It’s nice to meet you too.
How can we help you today? ISRO Chat
I am trying to self learn rocket science
for my masters. Can you help?
Sure Mayank, you can checkout
the Technology page to know more. ISRO Chat
Thanks for this, can you also help
in deciding my majour?
ISRO Chat
We can answer all your education
related questions. Feel free to
write to us at edu@isro.in.
ISRO Chat
Oh that’s great. I can’t believe we
finally have a trusted source of truth
for space science in India.
Thanks Mayank. We appriciate
your curiosity and wish you best
ISRO Chat
of luck for your future endevours.
Chat closed
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 ISRO Chat bot Making ISRO more human

Monica ISRO Chat ISRO Chat

‘Curious nerd flow’

You can visit our missions page
ISRO this is exciting. What all can I to know more about all upcoming
do here? space missions.
ISRO Chat

While being informative,

the voice of ISRO is also
Hey Monica, glad to meet you today. Cool, thankyou so much.
Voice

relaxed and comforting. We are here to help you answer all I want to wish everyone at ISRO
This helps keep the user
ISRO Chat
yourspace science questions. a very best of luck.

focused and make ISRO

look approchable. That is so cool. I want to know when You are very kind Monica.
we are sending first Indian in space? Visit our community corner to know
how you can participate and help ISRO Chat
put the next Indian in space.

Chat closed
While the first Indian in space was
Ldr. Rakesh Sharma, next manned
ISRO Chat
ISRO mission is planned for 2023.

Where can I read more about this

mission?
The tone of ISRO is
supportive and non-geeky.
Tone

This helps keep the science

talk relevent at all times.

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 Bonus work

Developed a visual and content

What? design system for a fitness-at-home
campaign at Microsoft.

The idea was to inspire employees

Why? to take small fitness brakes during
work day.

2 characters were designed to speak

in voice and tone of a Microsoft
How? employee. Language was joyful and
breazy.

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Cover letter

I hope you enjoyed the last 20 minutes.

The 2 things I want you to take away from this
portfolio is that ‘content has a huge role to play
in the entire design scheme of things.’

Also, ‘the design process is an agile framework

rather then a set of rules.’

I look at content design as an expression of truth

while the interface can be the religion of some sort.
As a painter of words, I choose my colours with
reason and care.

I am looking for my next user journey to trace

and expand my horizons to content design
leadership and skill enhansement.

- Akash Shrivastav
Content Designer
+91 - 7895925213

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Contact

Available Monday to Friday

7 AM to 9 PM Indian Standard Time

akash.business.edu@gmail.com
+91-7895925213

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