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DEPARTMENT OF MBA
INTERNAL ASSESSMENT - II
BA4030– e-BUSINESS MANAGEMENT
ANSWER KEY
PART A
1. Web 2.0:
Web 2.0 are websites and applications that make use of user-generated
content for end users. Web 2.0 is characterized by greater user interactivity
and collaboration, more pervasive network connectivity and enhanced
communication channels.
5. E-tailing:
E-retail, also known as e-tail, internet retail or online retail, stands for
electronic retail. In e-retail, a business or individual sells retail products
and services through online stores. An e-retail company can be a purely
digital presence, meaning there is no physical store for a customer to enter.
6. Virtual Communities:
A Virtual Community is a network which work within a social network of
individual by any specific media and which have no limit about
geographical area as well as political restriction.
8. Cryptography:
A method of storing and transmitting data in a particular form so that only
those for whom it is intended can read and process it. Cryptography not
only protects data from theft or alteration, but can also be used for user
authentication.
PART B