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BUSINESS COMMUNICATION

B.B.A. HONS: Semester I (2020-2023)

Time: 3 Hrs. Marks: 100 (End Semester 70 Marks + Mid Semester 30Marks)
Unit 1:

Introduction to Communication

Meaning

Business communication is a process of messages and persons which are associated with
business. It consists channels of communication.

Business communication is a process of transfer of information and understanding between parts

and people of business organization. It consists of various models and media involved in
communication interchanges.

 It can be written, verbal or non-verbal in its forms

 Words used in communication evoke different meanings
 Communication depends on individual perception and emotions which contribute to the
implementation of the policies for the success of any commercial organization.
 Aim of communication is to enhance mutual understanding and reciprocal compliance
 It ensures co-ordination at various strata and is also important in establishing contacts
with the employees concerned. It also instils confidence and a sense of dedication to the
organization among its workers
 Communication is the modus operandi of social commercial intercourse
 Communication connects all living beings
 Communication ushers progress
 Communication galvanizes action
 Communication adds meaning to life
 Communication stems from the desire to express oneself
 Human beings have the urge to convey feelings, ideas and thoughts
 Desires for communication vary from person to person and time to time.

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Definitions

Keith Davis: “communication is the process of passing information and understanding from one
person to another.”

Newmen & Summer: “Communication is an exchange of facts, ideas, opinions or emotions

between two or more persons.”

Louis A. Allen: “Communication is the sum of all things that one person does what he wants to
create understanding in the mind of other. It is a bridge of meaning. It involves a systematic and
continuous process of telling, listening and understanding.”

Fred G. Mayer: “Communication is the intercourse by words, letters or messages, intercourse of

thoughts or opinions.”

Process
(sender message receiver)
1. Message is initiated
2. Sender picks up the idea and encodes it for proper understanding
3. The encoded message is then transmitted through the chosen medium or channel
4. Receiver receives the message and decodes it
5. The decoded message is used or acted upon
6. As a final step, feedback on use or action is sent back to the sender

Functions
Internal functions
 Information of management
 Information of Employees
 Co-ordination
External functions
 To provide information to owners of business
 Information to Government
 To receive Goods and Services
 Relations with suppliers
 Information to other Parties

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Non-verbal functions

 To provide information
 To control flow of messages
 To make task easy
 To complement verbal message
 To express feelings

Objectives of communication
 Communication is goal oriented
 Communication is the means to an end
 Communication helps to get across and accomplish results
 To inform
 To educate
 To train
 To motivate
 To integrate
 To relate
 To promote
 To entertain
 To facilitate decision-making
 Communication is dynamic and situation specific
 Communication is necessary to cope with changes and emerging challenges
 Communication extends across all functional areas
Importance of communication
1. Conveying the Right Information and Messages
2. Contact with External Parties
3. Development of Managerial Skills
4. Effectiveness of Policies
5. Implementation of Changes
6. Co-ordination of Efforts
7. Prompt decision and its Implementation
8. Good Industrial Relations
9. Avoid Illusion
10. Building of Human Relations

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Essentials of good communication

 Intelligible
 Clear and concise
 Due emphasis on cardinal points
 Simple and positive language
 Courtesy

Communication barriers
1. At sender’s level
2. At receiver’s level
3. At transmission level
4. At feedback level
5. Semantic barriers
6. Organizational barriers
7. Emotional or perceptional barriers
8. Physical barriers
9. Personal barriers
10. Other barriers
11. Poor expression
12. Faulty transmissions
13. Indifference and lack of interest
14. Noise
15. Physical factors
16. People related factors

Overcoming communication barriers

1. Clear objectives
2. General idea about audience
3. Use of easy and clear language
4. Effective listening
5. Total control over emotions
6. Lessen the noise
7. Completion of message
8. Suitable environment
9. Effective use of body language
10. Proper use of feedback
11. Conceptual clarity
12. Moods and receptivity

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