Group No. 06 and Exercise No.

01 July 14, 2023

Group No. 06

Usage Experience Hedonic/ ego expressive

Satisfaction model Both consumers expressed satisfaction with their overall experience of
traveling to Goa. They mentioned that they enjoyed their luxury stays,
nightclub parties, and the sunset and sunrise views and were very
happy with the seafood there.

Brand loyalty Consumers were positive about their experience as they enjoyed it very
much and plan to revisit the place,

Pivotal relationship The consumers were satisfied with the pleasure experience they
facet experienced which Goa as a tourist place provided through its vast
culture of beaches/nightlife/seafood/scenic beauty and luxurious stay.
Consequences of The positive visit to Goa increased the royalty, positive
consumer brand recommendations to friends and family, and also increased their social
relationship media content so as to share their travel experiences with everybody.

Marketing
considerations
Marketing role in Marketing Goa by its Unique cultural experience, the beauty of the
affecting purchase place, adventure sports, culinary delights, and Nightlife of Goa was
very much effective in satisfying and resonating with the consumers.
Social media marketing, magazine articles, YouTube videos and
newspapers influenced them.
Central threat to As Goa is a unique place that offers one-of-a-kind experiences in
relationship Indian domestic travel it will always be preferred to any other place
continuity which can satisfy the customers. But the only threat that can affect this
is the facilities and customer services provided by Resorts, Rental
Services; prices of the various activities, etc.

Session VI MBA Batch 2023 MMI