MANAGEMEN

GROUP EXERCISE- DOMESTIC TRAVEL TO

GOA (PRODUCT)

GROUP NO. 6
CHIRAG,DEPANGSHA,RIDHI,VISHAL,AMIT,SUYASH,KARTIKEY
 HEDONIC/EGO EXPRESSIVE
BEHAVIOUR:
• Hedonic Behaviour: Hedonic behavior in consumer behavior refers to
1. The pursuit of pleasure
2. Sensory gratification
3. Emotional enjoyment

• Ego-expressive behavior in consumer behavior is the act of using products and

services to express one's self-identity, values, and personality to others. When
consumers engage in ego-expressive behavior, they make purchases to showcase their
individuality and to communicate certain aspects of their self-concept to the world
around them.
OUR APPROACH FOR DOING ANALYSIS-

• Identifying a consumer who has been to Goa and Interviewing him/her.

• Preparing a questionnaire based on our understanding of Hedonic/Ego
Expressive Behavior and organizing a survey among people from diverse groups.
• Analyzing the responses verifying the consumer behavior based on
Hedonic/Ego expressive behavior.
• Concluding
OUR RESPONSES AND
ANALYSIS
 ANALYSIS:
 Irrespective of age/gender/employment status, everybody
loved a leisure trip to Goa for the
relaxation/enjoyment/pleasurable experience/holiday
 62% of people went to Goa so as to justify our research
 People heard about goa mostly from friends and family and
after that from social media
 40% (majority) think that social media influenced their
decision for goa (attractiveness)
 90% of people enjoyed aesthetics, more than 50% enjoyed
cuisine, nightlife & parties, and adventure sports
 More than 60% choose self drive transport and more than
70% chose to self plan their trips(independence)
 More than 50% people chose winters as the season : best
temperature for goa (SATISFACTION)
 More than 70% were willing to spend extra on the luxury and
comfort for their trip
 People love traveling for leisure: 60% travel at least 1 time in a
year, and the rest 40% travel more often.
 Majority 40% loved a luxury stay.
 For alternatives too people preferred mountains and hills and
places away from crowds: relaxation and calmness
 Majority were loyal to goa as they loved their experience
 CONCLUSION

• Consumers in this group prioritize the hedonic and ego-expressive aspects of their decision to travel to Goa.

• They seek a destination that offers relaxation, adventure, and cultural experiences.

• Factors such as the atmosphere, nightlife, and cultural heritage of Goa influence their decision-making process.

• Consumers actively gather information about cultural events, nightlife, and unique experiences in Goa through travel
websites, social media, and recommendations.

• Evaluation of alternative destinations is based on the ability to relax, enjoy, and feel good, with Goa being the preferred
choice.

• Satisfaction with the overall travel experience regarding relaxation, adventure, cultural immersion, and culinary delights is
expressed.

• Positive usage experiences lead to a desire to revisit Goa in the future and share travel experiences with others.
THANK YOU