Stephanie Wright

608, 6/F, Harbour Building,

38 Pier Road,
Central, Hong Kong

30 Augusrt, 2021

Ms Patricia Walkden
Human Resources Director, Ho Kai Foundation,
1859 Craigengower Tower,
123 Tung Lo Wan Road,
Tai Hang, Hong Kong

Address details
Use the formal layout of a business letter, even if you are sending the letter online. Add your address at the
top left and then add the date. Add their address on the left under the date.

Dear Ms Walkden

Salutation
Address your covering letter to a named individual rather than 'Dear Sir/Madam'. If possible, phone the
organisation and check who the most appropriate person to write to would be.

Application for Position of Marketing Manager

Heading
Add the position you are applying for under the salutation. Bold or underline, and centre the heading.

In response to your advertisement in the South China Morning Post of 2 October, 2015 for a Marketing Manager,
I am writing to outline my experience and the ways in which I could make a contribution to the further success
of your operations.

Move 1: Your reasons for writing

Explain why you are writing: your purpose. If it is in response to an advertised vacancy, say where and when
you saw it advertised. If you are making a speculative enquiry about the possibility of a job or work
experience, be clear about the type of work you are asking for.

Page 1
In my current role as an Assistant Marketing Manager I have supported the implementation of branding and
marketing plans for clients throughout Asia. In my experience of business building for some of the top catering
companies and corporations in the region, I have created innovative and effective marketing strategies, which
could be applied to increasing your client base. As can be seen from my CV, my background has also involved
undertaking advertising campaigns for substantial accounts in China and Japan, generating the highest annual
campaign response rate at the DEF Company for two consecutive years since my promotion to marketing
officer.

Move 2: your suitability for the job

• Make brief statements about your skills and experience that are relevant to the job and will interest
the employer.
• Highlight your strengths with confidence.
• Refer to you CV
• With a speculative application, think about what you would expect the company to be looking for
given the nature of the opportunity that you are seeking.
• Use the letter to expand on information given in the CV, not just to repeat.

I am particularly interested in joining the Ho Kai Foundation because of the company's leading position in the
industry. I also feel that I could develop within the working environment offered by your company with its
stress on in-house research and development. Knowing about your plan of business expansion to Mainland
China over the next two years, I am confident that my product marketing and brand advertising experience in
China would benefit my work at your company.

Move 3: your choice of company

• Explain why you are interested in working for the company
o say what you can give to the company
• show that you know something about the organisation and its reputation

Page 2
I would like to confirm that I am available for interview most days, subject to a few days' notice. Please do not
hesitate to call me on +852 952 251 so we can arrange an interview to discuss my application in greater depth.
I look forward to hearing from you.

Move 4: follow-up
Refer to a possible follow-up and state how the company can contact you

Yours sincerely

Stephanie Wright

Signature
If you start with a named person such as "Dear Mr Walker", then end your letter with Yours sincerely.
If you started with Dear Madam / Sir, then end your letter with either Yours faithfully or Yours truly.

Page 3