Case

Analysis
A PowerPoint presentation by Group 3

Brief Background
Each year, more than 1.3 million people visit its
71-acre site, which is home to more than 500
animal and 3,000 plant species.
Top Zoo
For Children
The Cincinnati Zoo & Botanical Garden is one of the
most popular attractions and a Top Zoo for Children
according to Parent’s Magazine.

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FACTS

Cincinnati Zoo takes pride in the

fact that it has the lowest public
subsidy of any zoo in Ohio and
generates more than two thirds of its
$26 million annual budget through
its own fundraising efforts.

Currently, Cincinnati Zoo makes

use of four separate legacy point-of-
sale systems with a single platform
to provide data on all admission,
membership, retail and food service
sales.
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Business Objectives

Increase Boost Optimize Labor Maximize the

Attendance Sales Costs Workforce

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Questions

What are the problems with the

1. existing system of the Cincinnati
Zoo?

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Problems with the existing system of
Cincinnati Zoo are as follows:

The use of separate Point-of-Sale System

The use of separate Point-of-Sale System

Answer
The staffs make their rounds to the zoo to
The staffs make their rounds to the zoo to
monitor the number of visitors in certain areas.
monitor the number of visitors in certain areas.

In addition, they need to find a way to meet

In addition, they need to find a way to meet
their Business
their Business
Objective efficiently.
Objective efficiently.
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Questions

What are the problems with the

1. existing system of the Cincinnati
Zoo?

2. What are the data that are

available to the zoo management
and staff?

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The data that are available to the zoo’s
management are as follows:

Number of Visitors
Number of Visitors Retail
Retail
Answer

Membership
Membership
Food Service Sales
Food Service Sales

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Questions

How can these data be used to help the

3. following perform their work better to
achieve the business objectives of the
Cincinnati Zoo?

I. Zoo Administrators
II. Zoo Staff

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 These data can be used to help Zoo
Administrators by:

Answer
Aiding them to create plans and strategies
Aiding them to create plans and strategies
that can maximize the labor force of the zoo.
that can maximize the labor force of the zoo.

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 These data can be used to help Zoo
Administrators by:

Answer Help them determine the factors that affect the

Help them determine the factors that affect the
attendance of their visitors and what days and
attendance of their visitors and what days and
what time has the highest number of visitors.
what time has the highest number of visitors.

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 These data can be used to help Zoo
Administrators by:

Answer Knowing how much work force is needed

Knowing how much work force is needed
during specific days to lessen the Zoos’ salary
during specific days to lessen the Zoos’ salary
expenses.
expenses.

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 These data can be used to help Zoo
Administrators by:

Answer Knowing which food establishment or retail

Knowing which food establishment or retail
stores attract more customers, that way they’ll
stores attract more customers, that way they’ll
also know what stores needs to increase their
also know what stores needs to increase their
inventory and which stores needs to be
inventory and which stores needs to be
decrease.
decrease.

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 These data can be used to help Zoo Staffs
by:

Having knowledge on how to react and

Having knowledge on how to react and
respond to their visitors needs and request
Answer
respond to their visitors needs and request
which can result to the satisfaction of their
which can result to the satisfaction of their
visitors.
visitors.

Great impression from past visitors can

Great impression from past visitors can
lead to a good publicity and encourage
lead to a good publicity and encourage
more people to visit since word of mouth is
more people to visit since word of mouth is
also a marketing strategy.
also a marketing strategy.
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Questions

What solutions can be provided for the

4. following stakeholders so that the business
objectives of Cincinnati Zoo are achieved?
In each solution, identify which type of analytics
will be applied

I. Zoo Visitors
II. Zoo Management
III. Zoo Staff Members

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 I. Zoo Visitors

Proposed Installing Cafes and more Food Stalls

Installing Cafes and more Food Stalls
Solutions for:

Discount days + Bundle Ticket promos

Discount days + Bundle Ticket promos

Descriptive Analytics Will be

Descriptive Analytics Will be
Applied
Applied

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 II. Zoo Management

Proposed
Solutions
Weather Forecasting
Weather Forecasting

Predictive Analytics Will

Predictive Analytics Will
be Applied
be Applied

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 III. Zoo Staff Members

Proposed
Solutions
Workforce Scheduling
Workforce Scheduling

Predictive Analytics Will

Predictive Analytics Will
be Applied
be Applied

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Insert or Drag and Drop Image Here

Thank
ThankYou
You
For
For
Listening
Listening

Group 3 Members
Group 3 Members
+1 23 987 6554
Aljeah Marijana
kalle@email.com
Angela Ann Dimaranan
kalle@email.com
Nickie Rosbero
kalle@email.com
Symon Angelo Albino