Interview Title: Initial Interview with Key Stakeholder PHILIP BROWN

Interview Date: 19 NOVEMBER 2023

Duration: 1 hour

Persons in attendance:

 ZAIN TARIQ
 PHILIP BROWN

The questions and respective answers for this interview are detailed in the table below.

1 Motivation and Client Constraints

Interview Question Question and Client Response

er Number

ZAIN 001 Q. What inspired you to sign up for the zoo's animal sponsorship programme, and how
well-known is it to you?

Answer: I was inspired to join the zoo's animal sponsorship program after
learning about the zoo's financial difficulties from a friend.

. The program appealed to him as a meaningful way to contribute to

conservation and support the well-being of animals in need. While he was not
initially familiar with the program, his friend's recommendation and his passion
for wildlife conservation prompted me to get involved.

ZAIN 002 Q. What specific benefits or returns are you expecting from the animal sponsorship
scheme, especially in terms of advertising and publicity for your business?

Answer: I was concerned about the zoo becoming commercialized, but soon
understood the benefits of the program.

. Commercial pressures may lead to an overemphasis on popular or charismatic

species, potentially neglecting the conservation needs of less well-known or
endangered species.

ZAIN 003 Q. Would you appreciate a feature on the zoo's website that highlights your business as
a sponsor? If so, what specific information or links would you like to be included in this
feature?

Answer: I would appreciate a feature on the zoo's website highlighting my

business as a sponsor and suggests 1/8 of the total signage for sponsorship,
provided it aligns with the zoo's rules.
ZAIN 004 Q. How would you like your brand or products to be represented on the zoo's
website?"(follow up in case specifics are needed)

Answer: NOTE:(This question matches the question 003 so does the answer is
supposed to be)

Denis 005 What countries is the system to be available to? Please state if there are
multiple. Will there be a need for different language content?

Answer: Question not asked

Topic System Functionality

Area

Interview Question Question - Client Response

er Number

Denis 006 Q. Are there any specific branding guidelines or logos that should be included?

Answer: I would like the static signage and suggested dynamic digital signage. I
believe that business would like to advertise during downtimes or uptimes to
take advantage of the demand during those times.

. Commercial pressures may lead to an overemphasis on popular or charismatic

species, potentially neglecting the conservation needs of less well-known or
endangered species.

. Activities, such as animal performances, can raise ethical concerns if they

prioritize entertainment over the well-being of animals.

. Some zoos may prioritize creating visually appealing exhibits for visitors over
providing the best possible environment for the animals.

. Unregulated commercialization may lead to exploitative practices, such as the

mistreatment of animals for the sake of attracting visitors.

Q. Which aspects of the animal sponsorship scheme appeal to you the most in terms of
promotion and beneficial publicity for your company?
Zain 007
Answer: I believe digital solutions can significantly improve engagement. I
suggest embedding information into mobile apps, using QR codes, and
incorporating interactive technology.
 . I also recommend the implementation of kiosks and a system to track referral
sources. I advise using analytics to track interactions with the sponsorship
scheme through the website or mobile app.

Q. Do you have any concerns about the current sponsorship scheme, anything that you
don’t like?

Answer: My target expectation from the sponsorship scheme is to break even,

targeting at least 4 to 5 customers. I feel the sponsorship scheme is not well
advertised and suggests creating a section on the website dedicated to
sponsorship information and using social media advertising.

. he feels that there is some improvement needed in terms of technology, that

could lead the increase in visitor number he somehow is so much convinced to
the technology improvement aspect.

Q. What would be the things you'd investigate before getting on with sponsorship?
What is the criterion?

Answers: I recommend discreet but effective ways of displaying sponsor

information through interactive kiosks and redirecting customers from the zoo's
website to the sponsor's website.

. I also recommend collecting data through technology to understand how

people are engaging with the sponsors. I want a genuine interaction and pure
support from the zoo, creating a win-win situation. My brand should be family-
friendly and 1/8 of the space on the signage would be for the logo and details.

. he wanted to make sure that all the data collected should be helpful and
working he was expecting in so much with the system. He also wanted to give it
some space as he allocated so much space to the program.

“Thank you very much for your time, this is the end of our questions.”