Asian Key Opinion Leader

Cross-border influencer marketing platform

AsiaKOL亚洲达人通
Asia Influencer EvaluationSystem
Service Introduction
 Directory

Environmental trends Track Record

AisaKOLhave many years
01 The traditional digital marketing
03 of experience and
has been reducing year by year,
successes in cross-border
and influencer market have been
market cases.
growing where influencer
marketing actually gives better
performance and has obvious
potential for return of investment.

Service Process
Online request without any
With a strong AIE search engine,
02 a customized list, associated 04 face to face meeting.
Within 2-5days of your
reports, and offices with long-
inquiry you can receive
term partners in Asia, we can
proposal from AsiaKOL.
professionally achieve
marketing tasks for you.
 Part 01

Environmental Trends
Influencer Marketing Advantage

The most difficult thing is “How to find an effective

Target influencer”? The right influencer bring over thousand
audience

Tofollowers, influencers is like a friend therefore there is a

Trust trust for products recommended byinfluencers

Unlike traditional media, influencers can in the short time

Diversity produce a video, be live on social media & attend events, etc.
It’s a very diversified cooperation method.
 1 Cost-effectiveness
Micro Influencers are very cost effective. Their rates are
significantly lower than those with thousands or millionsof
followers. Top influencers (over 500,000 followers) often
d
Tren

charges very high fees for promoting a brand, but it does

not guarantee success and comes at a high cost.

You can pay 500,000 RMB to work with a top influencers, or

you can put this budget into 20 Mid-range influencers to
reach a wider audience and achieve your goals.

2 Multi-method reach audience

Customers want to reach as many people as possible
through multiple channels, starting from a small place and
building them up. This is a good strategy for brand
awareness and exposure, and influencers ensures that the
target audience has regularly contact brands or products
through multiple channels (channel influencers).
 3 Execution account of fit forService
The AsiaKOLhas many years’ experience in cross
border marketing and has a long-term relationship
with many influencers. Therefore, we cooperate
d
Tren

smoothly and efficiently with them. Execution of any

project have quick and positive outcomes. 。

Integrate local resources for cross-

border services
4
The best way to enter a foreign unfamiliar market isto
make good use of the media that locals are familiar
with. We have a number of local influencer resources
in targeted countries. They are the first to familiarize
themselves with the domestic market and have
established fans to help you quickly spread cross-
border word of mouth.
Part 02

Service
Service
AIE Search Engine
Provide cross-Asian countries
influencers list, ranking score
and categorization by industry.
Its easy to use and its
accurate. Its usage its not
limited and its charge on a
monthly basis.
Execution Account
We will have a key account
manager to cater to your
marketing requirements. IT will
be a simple one stop solution.
Simple and complete.
AKBOX Group Buying
AKBOXwith different type of
products (Cosmetics & etc)
inside, where the products in the
AKBOXcan be changed to suit
whatever products that we want
to promote and send the boxes
to the influencers for unboxing
and selling the products on
“Group Buying” basis.
AIE Search Engine
SEA RC
H
ASIAKOL PLATFORM
From Cross-border influencers to influencers data analysis ranking platform

Daily analysis
Cooperation with Database of over 50K
over 100K times on social
over 10K influencers influencer in Asia
media platforms

AsiaKOLwebsite AIE Search Engine

Influencer database of AIE in Asia
(As of Nov 2018)
Each country influencers amount
Taiwan 12,078
China 26,985
Japan 5,409
South Korea 4,500
Hong Kong & Macau 1,079
Philippine 713
Indonesia 4,793
Malaysia 3,639
Singapore 3,340
Vietnam 3,083
Thailand 3,739

Being updated weekly

 Influencers selection basis

Influencer of AIEqualification：
• Facebook followers 5,000 up
• Instagram followers 3,000up
• YouTube subscribe 3,000 up

Featured popular SNSplatforms

• Weibo followers 50,000 up
in Asia

More platforms are added forcontinuous development !

Categories of AIE TW Macau China Japan Korea

Indonesia Malaysia Philippine Singapore

Thailand Vietnam HK

cosmetic Fashion Travel

Foods Mother & baby Fitness

Health 3CTechnology Pets

Game Film review Arts

Financial Funny Education

Star Others News

AIE system consolidates influencers across the Asian countries

18 different fields are available for you to filter according to your needs.
AIE Filter System

Platform No. of followers AIE Grade

You can easily search for the right influencer for your self. Filter them by nationality,
number of followers, and their AIE grades and see which one fitsyou best.
AIE Grading System
Grade of AIE is based on:
AIE Grade

The width of influence

Content correlation
Engagement rate

Exclusive AIE Score provides the most effective influencer in your industry.
Make AIE your best cross border helper.
Key WordSearch
yummy
Key Word Search

yummy
好吃

Use the keyword search to find related products and link them to influencer who has
mentioned the specified keyword. Search will display the link of the relevant post.
Information Collection

Followers
Post amount

Avg. like amount

Avg. comment amount

Avg. share amount

AIE system integrates real-time data for each influencer on multiple platformsfor
you.
ExecutionAccount
Project Service

Top influencers Mid range influencers Micro influencers

artists, influencers, Search Engine Optimization I t ’ s suitable for making

bloggers, YouTuber, for target cooperation of a a nosy buzz project ,
small to medium size KOL those influencer follower
types from graphics,
group. It more affordable to around 2K-10K, cost
video, live to offline achieve the keyword search
activities can be performance very well
optimization benefits
performed
AsiaKOL’sAdvantage

Select the most suitable KOL

cooperation based on the AIE Cross-
M atching
border Having a huge amount of cross-border
database!
influencer resources is the first step to
help you out of thecountry!

AsiaKOLhas extensive experience in

Execution

operations. Your project will run smoothly

and efficiently
Photo & Article

Influencer cooperation

Cooperate to star fanspage

• The pictures drive product Painting cooperation

exposure and increase
visibility.
• The text explains the product
features, especially in long
articles it can be explained in
detail.
Live & Video

Live on facebook
TikTokAPP

• The video is livelier and

the live on social mediais
highly interactive.

• In particular, the videoand

audio viewing will
continue to increase
YouTube
Offline Event

One day manager of shop Weibo blogger join event.

• More natural exposure cooperation to influencer.
which is more relatable to
fans.

• Combine with check in, live

or blogger article. Host cooperation EventAmbassador.
AKBOXGroupBuying
AKBOX AsiaKOLlaunched a new marketing
activity package called the AKBOXwith
different type of products (Cosmetics &
etc) inside, where the products in the
AKBOXcan be changed to suitwhatever
products that we want to promote and
Sent to 30 micro-influencers for free.
The influencers would then do an
unboxing and post the experience on
Instagram, Facebook, Weibo, WeChat,
Red (Depending on your requested
platform).
Brands can cooperate to AsiaKOLby
inserting their product and influencers
can promote “Group Buying” activities.
**So far this marketing activities is done in China, Hong Kong, Macau, Taiwan & South East Asia with great success
AKBOXMethod

• Photo + text. • Product hashtags.

• Instagram story can do too, Depending on your requested .
AKBOXMethod

• Brands can cooperate to AsiaKOLby inserting their product and • Group buying 1：The brand can support discount
influencers can promote “Group Buying” activities. number to KOL, like above yellowmark.
• Micro-influencers of AKBOXwho we select qualification, followers at • Group buying 2： Influencers can promote “Group
least 10K, that means you can get least 300K exposure. Buying” activities by themselves.
AKBOXPromise

Not FakeID
1 High qualify influencer 2
All real accounts

Experience of real
3 4
feelings
Influencer stay
comments to guide fo
purchase
 Part 03

Asiakol’s track record

 AsiaKOL marketing activities with
Hong Kong Divination App
Asiakol worked together with Hong Kong Divination App and assisted them in their promotion event.We manage
to increase their downloads increased 10 %with the introduction of a very effective Malaysian influencer.
 AsiaKOL’s cooperation with
Taiwan Tourist Culture Park
Newly opened “The Red Barn Factory & Tours culture park” cooperated with us for their promotionand marketing
activities. They target an oversea audience to promote a different side of Taiwan culture. We source a influencer
from Hong Kong which was very effective for this marketingevent.
 AsiaKOL promotion activities
for Taiwan’s government Balloon Festival
Taiwan Balloon Festival has been on going since 2011 and its organized by the Taiwan local government. They
wanted to promote this festival to more foreigners. AsiaKOLcooperated with the government to assist with
promoting this even by using the right influencer.
 A s i a ’ s KOL cooperation with
Taiwan “ M I T ” B r a n d Campaign
AsiaKOLintroduce few Thai influencers to promote this eventsuccessfully
.
 AsiaKOL marketing activities with
Taiwan No1. Instant noodles Brand
Tosuccessfully promote this product, AsiaKOL brought in 3 KOLwith a total of 2 video & 1 Weibo post. We manage to
achieve a viewership of 2.51 Million. 1.66 Million reviews and 10 thousand engagements. Real experience, Posting during
supper time, a short video , sending gifts to followers had made people placed orders on the spot.
 A s i a ’s KOL cooperation with
e-Commerce of Europe
We manage to achieve a viewership of 6.97 Million and 10 thousand interactions.
 AsiaKOL cooperation with
Turkey Tourism Bureau of Culture
For this project, we hired a very experienced Traveling KOLfrom China to visit Turkey and take videos of the gymnastics
championship. Photos and videos posted in Weibo garnered over 8.5 million views, 2k interactions with viewers
 AsiaKOL cooperation with contact
lens brand
Our marketing activities with a Chinese KOLon Wechat manage to achieve 100Kreviews.
 Wechat official account Message
Buzz

PingXi Lantern festival was made viral on Taiwan’s department store annual sales event was
Wechat by using a public ID which is managed promoted using Wechat Public ID managed by AsiaKOL
by AsiaKOL
Customized promotional account
We can create a customized account with a customized back story of the account owner
to reach your desired target markets. For example, the account above was created with
the actor having a background story of being a very low key person, bullied by colleagues
& friends, and in a moment went through a transformation by using a customer’s brand.
This marketing activity released 2 videos in 2 months, and got a total of 1.72M,
cumulative fans 0.3M.
The Fans trend in TikTok
Customized promotional account II
This account marketing activity released 41 videos in 3 months,
and got a total of 1.44M like, cumulative fans1M.

The Fans trend in TikTok

 Part 04

Cooperation Process
AIE System Rental Service
Client step1
Online requisitions

Confirm
step2 Basis your inquiry you can
receive quotation and confirm
work together.

step3

The client uses the AIE system to select the influencers.

 Execution Project Service
1-3days
Online Brief AIE filter Proposal

Influencer co-op 2-5days Confirm influencers

detail & quotation list

1-2days
Confirmed Contract Project execution

Client
Review KPI
AsiaKO
 AKBOXGroup Buying
Detail Select Confirm GO!
on Contact Group Owner Scope

Produce price Experienced is Provide the

01 confirm 01 preferred 01 number of group 01 Start project
buying owners
There are already
Client can decide Tracking sales by
Monetary reward groups that have
02 02 02 number but cannot 02 AsiaKOL
deal fixed their own
select micro-
group buying first.
influencer Review
Product Who interested in the performance and
03 Qualification 03 product to ensure get 03 Quotation 03 provide monetary
Confirmation performance reward
THANKS

Malaysia | 馬來西亞
Address：SUITE 66, GF-16, THEWATERFRONT,PARKCITY,NO.5, PERSIARAN
RESIDEN,DESAPARKCITY,52200 KUALALUMPUR, MALAYSIA