Case Analysis 1:

MEMBERS:
De Guzman, Jerone T.
Abante, Efril Sheine
Abu, Patricia Ann D.
Vivo, Lea Queen L.
SUMMARY
 one of the most popular attractions
 the second-oldest zoo in the United States located in Cincinnati, Ohio
 was founded in 1973 and opened in 1875
 $26 million annual budget
 increasing visitor attendance and revenues
 four separate legacy point-of-sale systems
 Questions

1. What are the problems with the existing system of the

Cincinnati Zoo?
 Usesfour (4) separate legacy point-of-sale system
 Manual attendance and observation
 Was not able to predict the number of visitors from their past data
2. What are the data that are available to the zoo
management and staff?
Data that are available to the zoo are:
 Admission
 Membership
 Retail
 Food Services Sales
3. How can these data be used to help the following perform their work better to
achieve the business objective of the Cincinnati Zoo?
A . Zoo Administrators
B. Zoo Staff

 Zoo administrators - using analytics and enable to determine the following:

 pattern of behavior from their visitors’ records (predictive analytics can be used
from this).
 With the use of descriptive analytics: they could use records from before
 Plan the volume of work needed.
 b. Zoo staff - information gathered from their records, can be briefed for the
improvement of their service to their visitors.
4. What solutions can be provided for the following stakeholders so that the
business objectives of Cincinnati Zoo are achieved? Explain in detail the
proposed solution for each stakeholder. In each solution, identify which type
of analytics will be applied (i.e., descriptive, predictive or prescriptive).
a. Zoo visitors
b. Zoo management
c. Zoo staff members

a. Zoo visitors - With the use of descriptive analytics: visitors could answer a
survey regarding the service of the zoo
b. Zoo management –
 with the use of descriptive analytics:
• number of visits
• number of sales
• look at past documents of visitors' and base on their survey
 With the use of predictive analytics:
• volume of the visitors

c. Zoo staff members –

 With the use of descriptive analytics- take a survey
 MODEL
SWOT ANALYSIS
STRENGTH WEAKNESSESS
Most popular attractions zoo in Ohio Lack of centralized information system
Own fundraising efforts Lack of monitoring
Non-profit organization
Decrease customers/visitors

OPPORTUNITIES THREATS
Low competition Knowledge
Financial conditions