Professional Documents
Culture Documents
CHAPTER I
INTRODUCTION
Wet Market is how the public food markets are called in the Philippines and
in many other Asian countries. They typically consist of a cramped market hall,
surrounded by further stalls on the streets. The name comes from the wet floors
which are regularly hosed to keep them clean. You can find wet markets in many
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barangays (neighborhoods), but they are often hidden in little side streets. Just
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ask a neighbor or security guard for the nearest market. The best time to go
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there is the early morning, when the fresh products have just been delivered. The
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variety of fresh meat, fish, and greens is often bigger than in the supermarket,
The Philippines is very rich in natural resources at the same time it is the
that provide food and livelihood to a million Filipinos and it is also a home of
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fishery resources and high valuable minerals. By these there is a big number of
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fish vendors are selling the natural resources of the Philippines like fishery and
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that a lot of fish vendors enters in this kind of business because they observed
that the natural resources can be source of income and wealth. In this
environment or work place a lot of competition exist that’s why strategies are
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necessary and relevant in order to catch the attention and earn the loyalty of the
customers.
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As the researchers observed, wet section is most crowded part of public
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market wherein fish vendors make their own strategies to catch the attention of
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their customers. It is possible that competition really exist. Researchers became
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curious on how the fish vendors cope up their business by using their own
Market.
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At the present time, being competitive businessperson will drive you and
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the business to its success. The presence competition in the market allows every
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business to be more innovative and the desire to double their work or effort for a
success. Most of the vendors make strategic planning but some with
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Thus, the researchers focused on how the fish vendors make plans for
In line with this, the researchers aimed to know about the business management
strategies of fish vendors, specifically in the wet section at the public market of
Tacurong City to have more customers and how they deal with this.
Research Questions
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1. What is the demographic profile of the fish vendors in terms of;
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1.1. Age
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Gender
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1.3. Educational Attainment
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7. What are the other activities of fish vendors that affect the operation of
their business?
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The importance of this study is to know how the fish vendors make plans
for their business management to capture the attention of their customers. Also,
this study aims to contribute and give ideas to customer on how to choose fish
freshly and wisely and to other fish vendors on how they are going to deal with
their business. This research will be important to all entrepreneurs not only on
fish vendors at Tacurong City Public Market but also in all different businesses.
the way people usually perform their plans. There are existing researchers about
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the topic and through this study, people can have additional information and can
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widen their knowledge about management strategies of business.
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This study is relevant to the following beneficiaries:
To the Customers, by this, they will have an idea in choosing the best
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fish vendor having good strategies so that the money of the customers will not be
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wasted.
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To the Competitors, for them to be able to know what are their strengths
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and weaknesses so they can improve their services to easily catch the attention
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of the customers.
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To the Fish Vendors, for them to be aware if their product and business
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they may able to know and contribute ideas in people who are looking for a fish
that can give a good product to the customers and can reach their satisfaction.
This study is limited only on the fish market at Tacurong City, Sultan
Kudarat Public Market. This research study were determine the business
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management strategies of their business to standout than the other businesses
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in the public market and catch the attention of the customers. This study was
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conducted at Tacurong City, Sultan Kudarat Public Market wherein the
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respondents are the fish vendors.
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Conceptual Framework
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The conceptual framework shows two boxes that hold variables regarding
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Wet Section of Tacurong City Public Market”. The box in the left side which is the
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are the business management strategies of fish vendors in the Tacurong City
Public Market Wet Section which is the dependent variable that holds the box in
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Definition of Terms
Fish Vendors - refers to the persons who perform services in a fish market.
customers.
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Customer - refers to a person who receives the product of fish vendors.
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Fish - refers to tangible offering that is to be purchased by the customers.
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