Jan Louis D.

Torres IS 40 A

BSIS - 3

1. What are the problems with the existing system of the Cincinnati Zoo?

Upon Reading the Case about Cincinnati Zoo, following problems were being pointed:

* Finding ways to both reduce its cost and increase revenues from sources such as admissions,
memberships, food purchases, and merchandise purchases.

* From the point-on-sale system, only the management can assess it without considering that the zoo
unable its employees to know information they needed to make better operational decisions.

* Lastly, the objective they are trying to achieve also is not usually for a non-profit organization, it’s
somehow allied to mid-market companies.

2. What are the data that are available to the zoo management and staff?

Data Available for Management: Cincinnati Zoo makes use of four separate legacy point-of-sale systems
with a single platform to provide data on all admission, membership, retail and food service sales. Also,
more than two thirds of its $26 million annual budget is generated through its own fundraising efforts
their business objectives

Data Available for Staff: Monitor the number of visitors in certain areas, the zoo staff members make
their rounds to observe.

Both: Business Objectives were already stated.

3. How can these data be used to help the following perform their work better to achieve the business
objectives of the Cincinnati Zoo?
The aforementioned data are very much important on achieving the organization objectives. The
following would be the reasons why is it useful:

* For the Zoo’s Management, the knowledge of having a point-a-sale system would help them assess
the sales and revenues easily.

* If you already know what goal to achieve, it would be easy already to think what perfect solution and
what considerations should make. So, the management and its staff could realize a best strategy for the
best objectives.

* For the Staff, they will be able to know what to do and could assess those necessary things to answer
the needs of the organization.

4. What solutions can be provided for the following stakeholders so that the business objectives of
Cincinnati Zoo are achieved? Explain in detail the proposed solution for stakeholder. In each solution,
identify which type of analytics will be applied (i.e., descriptive, predictive or prescriptive)

The organization should consider more solutions to further polish policies, as well as the system, they
have. The proposed solutions are the following:

* First and for most, they must still consider that they are non-profit organization, so utilizing for
greater sales would not be their main objective considering that they are still being subsidies.

* Senior managers of the Zoo must allow its staff in accessing to real-time information that helps them
optimize operational management and transform the customer experience.

* They can also do a survey on dealing the needs of their visitors that may help in the supplying the
food retails inside the Zoo. Survey method could also be helpful before implementing any marketing
Strategy. This can also lead to lower costs.

* Senior Managers could also consider the geographic location and demographic information of the
zoo to aid customer segmentation and marketing to further achieve their own objectives.

* In the visitor side, they must cooperate with the organization’s objectives since the organization will
be more focusing on them to gain insights from visitors’ behavior and tailoring operations to their
preference. This will lead into a higher attendance, boost membership and maximize sales.

* Lastly, the staff of the said would have a great task. They must not focus on making round just to
assess the number of customer they have. They must not limit on that kind of job. They can consider the
customer satisfaction like the cleanliness of the place.