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Cisco Confidential 1
 •  Quick Overview (SEO, Pay-
per-click, Banner Ads, Banner
Redisplay)

•  Why It’s Important for an

Integrated Marketing Mix
•  Overview of Each Tactic
(Challenges Partners Face with Web
Marketing; Best Practices)

•  How mConcierge helps

Partners develop and
execute a Web Marketing
Strategy

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 There are many different forms of Web Marketing
•  Pay-per-Click (PPC)
•  Display Ads
•  Re-display Ads
•  Search Engine Optimization (SEO)

These can be segmented into Push and Pull Strategies

•  Push Marketing markets to an unintentional audience
•  Display ads and Re-display Ads
•  Pull Marketing is more organic and meant to attract an audience
•  SEO and PPC

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 85% of B2B buyers
conduct online research
before making a purchase.

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Best Practices
•  Finding the right “Sandboxes”
•  Life after the click-through
•  Correct landing pages
•  Less is more
•  Multiple locations
Challenges
•  Creating and copywriting banners,
content, and landing pages
•  Ad placement
•  Leads and Metrics tracking

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 Prospect’s computer is
given a cookie to
capture the are of the
site that was researched
site

The cookie on the

prospect’s computer
Prospect visits allows your banner to
continuously be infront
partners’ of them on the
website or additional sites they
mCon Microsite visit

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Best Practices Challenges
•  98% of page visitors leave •  Developing a remarketing list
before submitting a form or •  Creating a proper remarketing
calling you – Market to them! “roadmap”
•  Match remarketing ads to the •  Lead management and tracking
technologies people research

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 1

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Best Practices Challenges
•  Research key words •  Developing proper landing pages
•  Develop a campaign plan •  Creating a targeted and well
•  Choose appropriate landing pages organized campaign
•  Place call to action on landing page •  Optimization and Lead management
•  Target your geography and tracking
•  Keywords
•  Optimization

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 Optimizing Keywords
Organic Results And Meta tags
Your Website

Quality in-bound links to your site

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https://adwords.google.com/select/KeywordToolExternal

Best Practices Challenges

•  Research Keywords •  Understanding SEO
•  Share quality information on •  Having a person dedicated to SEO
your website •  Measuring results
•  Avoid outbound links
•  Optimize where you have the
most influence (on-page SEO)

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 •  Include a good mix of
push and pull marketing
activities
•  Determine a way to track
leads and metrics for
future optimizations
•  Ensure consistent
messaging from media to
landing pages
•  Include strong and visible
calls-to-action

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