ENTERPRISE

WEBSITE
DEVELOPMENT
Project Proposal

Prepared for: Singapore Rope Prepared By: Cal Yeo Cal@wdi.com.sg

Access Association 10/07/2013 9723 7555
Table of Contents
I. Executive Summary............................................................................................... 2
Objectives
Project Framework
II. Website Study: http://www.ropeaccess.org.sg .................................................... 3
General Website Proposal
Wireframe
Landing Page Wireframe
Static Page Wireframe
III. Project Overview.................................................................................................... 6
Market Research
Web Design
Web Development
User Acceptance Testing
Client CMS Training
Migration and Commissioning
IV. Web Hosting......................................................................................................... 13
V. IRAS Productivity and Innovation Credit ............................................................ 14
Eligibility for PIC
Qualifying Period
Conditions for cash payout
PIC Grant – Information Technology Software
More Info on PIC
Executive Summary
WDI Solutions is a Singapore based Web Development company, enterprise partner of DBS, we specialize in assisting
enterprises with innovative website development solutions and online marketing services. With the rise of information
age, your corporate website is a platform reaching out to billions of potential or existing clients, the online market offers
endless opportunities for your business.

Art, Design and Technology synthesizes at WDI solutions. Our main design principal being User Experience Design
fully encompasses Human-Computer Interaction, and extends it by addressing all aspects of a website as perceived by
users. Your website will be tailored with the objective of informing and impressing your target audience.

Objectives
Corporate website design for Singapore Rope Access Association.

• Front End: User interface design and information architectural restructuring.

• Back End: Content management system (CMS) integration, the CMS provides administration tools for adding,
editing, and removing of contents on and off the website easily.

Project Framework

Market Research Web Design

•Identify and anaylze market •Web elements artwork and
needs and target audience illustrations
• Website theme and concept •Infomation Architecture
proposal structuring and layout

Web Development User Acceptence Testing

•Content Management System •Cross browser compatibility
(CMS) modules development testing
•CSS styling and web structuring •Mobile platform compatibility
testing
•Bug Fixes

Client CMS Training Migration &

•1 day on site CMS tutorial for Comissioning
uploading of images and •Admin panel handover and
changing of content migration of website from WDI
•Hardcopy of user mannual will testing server to client's domain.
be provided

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Website Study: http://www.ropeaccess.org.sg

General Website Proposal

HOME

Our News & Contact

About Gallery
Programs Events

vision & Media

mission publications

Milestone

Members

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Wireframe
The Wireframe is a line drawing look of the website. If shows how the elements on the webpages
will be placed.

Landing Page Wireframe

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Static Page Wireframe

A clean and minimalistic layout with a corporate scheme to give the site a modern and
classy look feel, which will complement as well as elevate the association’s branding.
To allow your users to navigate the website with ease and comfort, adequate spacing
and lines are used to section off/ separate content to prevent unsightly clutter and
disorderliness.

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Project Overview
WDI Project methodology can be broken down in 6 simple steps, specifically, ‘Market Research’, ‘ Web
Design’, ‘Web Development’, ‘ User Acceptance Testing’, ‘Client CMS Training’, and finally ‘Migration and
Commissioning’

Market Research
In this information age, internet users’ behaviors and interaction with the website is constantly changing.
WDI’s market research team is in charge of identifying and analyzing the demographics of your company’s
target audience. What is the size of your potential customer base? Where are they and how are you going to
let them know who and where you are and what you have to offer.

When relevant information is gathered and specific analysis is done, the team would proceed to propose
suitable design scheme and layouts of the website, the information architecture of the website is also
confirmed at this stage.

Internet Users Growth

40% Age 22 - 32
% growth over prior period

35%
Age 6 - 21
30%
Age 33 - 45
25%

20%

15%

10%

5%

0%
2007 2010 2013

With the rapid growth in internet users, market research is the key to building advantageous
websites.

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Web Design
WDI user experience (UX) team consists of artistes, designers and architects who specializes in the front end
interface and human-computer interaction of the web design. Web elements and illustrations are
conceptualized and drawn out as per the market research and client’s specific requirements.

A website mock-up will be tailored and hosted on WDI’s testing server. Clients will receive a preview link
where they can go through the mock-ups on all platforms as long as there is internet access.

Below are some graphic references sources mock-ups done by the team.

Hyper Communications Pte Ltd

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Senses Marketing and Communication Design Pte Ltd

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SCA Industries Pte Ltd

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Web Development
WDI team of developers/programmers are highly trained in the most advanced & dynamic technologies
including flash merging technologies, PHP, ASP, .Net & JSP, HTML5, CSS3, JQuery and AJAX just to list a
few.

This team integrates and translate the confirmed design mock-up into a live website based on a content
management system (CMS)

A content management system is a web application that keeps track of every piece of content on your
website, much like your local public library keeps track of books and stores them. Content can be simple text,
photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS
is that it requires almost no technical skill or knowledge to manage. CMS is a powerful tool that allows you to
update any contents on your website. Having a CMS website is cost-effective as you can update and publish
web content directly without relying on a costly maintenance package from web design agency.

Example of ‘Wordpress CMS’:

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User Acceptance Testing
WDI’s web engineers then conducts a series of compatibility tests to determine if the requirements and
specifications of the website are met. The website will then be fine-tuned for optimal viewing experience—
easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of
devices (from desktop computer monitors to mobile phones) and platforms (Internet explorer, Mozilla
Firefox, Google Chrome, Opera, Safari).

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Client CMS Training
Upon the completion of the full website, the project manager will conduct a onsite CMS training on some
basic functionalities, including changing of images/texts, publishing and adding new contents. A hard copy of
the user manual will also be issued.

Migration and Commissioning

Admin panel handover and migration of website from WDI testing server to client's domain.

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Web Hosting
With our understanding of web programming and design, WDI is able to better provide a hosting platform
that can effectively serve our clients' needs, and give them reliable solutions quickly and accurately.

We provide easy to use Control Panel, Virus and SPAM filter, Web mail, Unlimited FTP / Data Transfer,
Sub-Domains, Daily Backups, Awstats Statistics, PHP, MySQL, MS FrontPage Extensions and much
more. We offer a LIVE 24 X 7 phone support should you encounter any problem.

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IRAS Productivity and Innovation Credit
Businesses can enjoy 400% tax deductions/ allowances and/or 60% cash payout for investment in innovation
and productivity improvements under the Productivity and Innovation Credit (PIC) scheme. The tax benefits
under PIC are available from Years of Assessment (YAs) 2011 to 2015, on investment in any of the six
qualifying activities.

From YAs 2013 to 2015, your business may also enjoy a PIC Bonus, a dollar-for-dollar matching cash bonus
given on top of the existing 400% tax deductions/ allowances and/or 60% cash payout.

Invest in PIC Automation Equipment

e.g. investment $50,000

400% tax deduction (cap $400,000) / 60% Cash Payout (cap $100,000)

e.g. $50,000 x 400% = $200,000 e.g. $50,000 x 60% = $30,000

Claim Process
Claim in business' income tax return Submit 'PIC Cash Payout Application'

Eligibility for PIC

All businesses are eligible for PIC, if they have incurred expenditure in any of the six qualifying activities.

Branches and subsidiaries with the parent or holding company being a foreign incorporated company are also
eligible for PIC

Qualifying Period
The PIC scheme is effective for five years from YA 2011 to YA 2015.

For example, if you incurred qualifying expenditure in Nov 2010 and your accounting year ended on 30 Jun
2011, you are eligible to claim PIC in your Income Tax Return for YA 2012.

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Conditions for cash payout
Businesses eligible to apply for the cash payout are sole-proprietorships, partnerships, companies (including
registered business trusts) that have:

• incurred qualifying expenditure and are entitled to PIC during the basis period for the qualifying YA;
• active business operations in Singapore; and
• at least 3 local employees (Singapore citizens or Singapore permanent residents with CPF
contributions) excluding sole-proprietors, partners under contract for service and shareholders who
are directors of the company

A business is considered to have met the 3-local-employees condition if it contributes CPF on the payroll of
at least 3 local employees in the relevant month.

PIC Grant – Information Technology Software

• Data communications and networking equipment, including modem, multiplexor, network processor,
servers, interface converter, routers, switches, networks, cabling infrastructure, IP telephony systems,
broadband connectivity equipment and security and authentication infrastructure
o The above reference is for hosting server

• Information technology software including office system software and software used in connection
with provision of any office automation service, enterprise resource planning, customer relationship
management such as reservations, registration, queue management, ordering, billings and collections,
inventory management, record management, knowledge management, human resource and payroll
management, financial information and business management such as accounting and assets
management, and personnel business travel request, information and management.
o The above reference is for eCommerce, Product Inventory, Custom Programming

More Info on PIC

o www.iras.gov.sg
o Helpline: 1800-356-8622
o picredit@iras.gov.sg

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