Name: _______________________________ Date: _____________

AGROENTERPRISE PLAN

As of (date): Name of Farmers Organization:

Province: Municipality/City: Barangay: Crop:

Total Clusters: Delivery Schedule:

Total Members: Participating Members:

Business Objective

To collectively market to _____________________________________________________ buyers, namely

_____________________________________________________, a total quantity of _________________
good quality ______________________________, in __________________ (frequency of deliveries), from
___________________; coming from ____________________ clusters with altogether _______________
participating farmers, and earn a net marketing income of P _______________.

A. MARKETING PLAN
1. Target markets
Target markets
________________________________
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________________________________
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Contingency
________________________________
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2. Product

Specific quality Buyer 1 Buyer 2

Classification
Quality specifications
Packaging
Delivery requirements

3. Target sales

Buyers Packaging Volume of sacks Price Amount

1.
2.
Total

4. Payment terms/procedure

Buyer 1 Buyer 2

5. Promotions
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

B. SUPPLY PLAN

6. Suppliers and target supply volume

Cluster No. of No. of Committed Mont Month Month Month

farmers module volume (kg) h1 2 3 4

Total

7. Product quality management

Must do in production
_______________________________________________________________________________
Must do in harvesting
_______________________________________________________________________________
 Must do in postharvesting
_______________________________________________________________________________

8. Operational flow
Collective marketing
_________________________
Seven days before
_________________________
Activities Person in charge
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
Forms
_________________________
_________________________
Two days before
_________________________
Activities Person in charge
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
Forms
_________________________
_________________________
One day before
_________________________
Activities Person in charge
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
Forms
_________________________

___________________ __________________ __________________ _________________

Day 8 Day 7 Day 2 Day 3
___________________ __________________ __________________ _________________
Activities Person in Activities Person in Activities Person in Activities Person in
charge charge charge charge
___________________ __________________ __________________ _________________
___________________ __________________ __________________ _________________
___________________ __________________ __________________ _________________
___________________ __________________ __________________ _________________
___________________ __________________ __________________ _________________
Forms Forms Forms Forms
___________________ __________________ __________________ _________________

9. Materials, facilities, others

_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
C. MANAGEMENT PLAN
1. Management set-up

Cluster Leader

Rizza L. Mirandilla

Treasurer Production Postharvest

Secretary Coordinator Coordinator
Vernadett L. Giannitta T.
Matabuena Judy Ann M. Kit C. Aurio
Camacho
Marcaida

2. Cluster agreements
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

D. FINANCIAL PLAN
1. Projected costs and returns

Particulars Buyer 1 Buyer 2 Total

Unit (sack)
Quantity per unit (kg)
a. Total quantity (kg)
b. Selling price per kg
c. Sales (a x b)
d. Cost paid to farmers (pesos/kg)
e. Gross income (c - d)
Marketing costs
Honorarium and meals (500/trip)
Trucking loading/unloading (0.80/kg)
 Shipping (pick-up at port by consolidator)
(P100/sack at 80kg/sack=P1.25/kg
Communication (mobile phone and fax)
(P50/delivery)
f. Total marketing costs
g. Net income (e – f)
h. Net income per kg (g ÷ a

2. Allocation of earnings

Rebate to cluster members

Savings/capital build-up
Organizational capital
100%