Introduction to Business Analytics

By Rubics Academia
June 2019
List down the data elements possibly captured and maintained by the database
system in a departmental store
POS Data
POS data analysis
• Business Rules • Statistical
and Analysis and
Requirements Modeling

Business Business
Analysis Statistics

Business Business
Intelligence Analytics

• Actionable • Patterns and

Insights Trends
Data
Data

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What is Business Intelligence (BI)?

Data Tools and Techniques Business Insights

What is Business Intelligence (BI)?

BI unites data, technology, analytics, and human

knowledge to optimize business decisions and ultimately
drive an enterprise’s success – TDWI
Bottom line

End users use BI to make informed

decisions about their businesses.

Components of BI
 Database

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 Data Warehouse

13
 Data Mart

Data Marts

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 Report

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 Dashboard

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Transactional and Analytical Processing
A Typical BI Application Lifecycle
 Data Presentation

Data In-memory/
Data Analysis

Data Integration

ETL
Data Collection Subsystem

Heterogeneous Data Sources

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Application Areas
Education Analytics

▪ Admission Analysis

▪ Students Performance

▪ Placement Statistics
Admissions 2017

Freshers/WorkEx
Local/Hostelites
Placement Dashboard
Student Analysis
HR Analytics
Recruitment Analysis
Financial Analysis
Market Basket Analysis
Future of BI
 Collaborative BI

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Real Time Analytics
 Self-Service BI

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Analytics and Data Science
Use Cases
Use Case – Sports Analytics
▪ Objective
• Identify the right selection of players in the team

▪ Input
• Weather conditions

• Pitch conditions

• Player’s performance

▪ Output
• Recommendation of players selection in the team on given day
Use Case – Health Care
▪ Objective:
• Predict the right antibiotic to be given to the patient before getting his clinical
test results

▪ Input
• Patient History

• Symptoms on the given day

▪ Output
• Automated recommendation of drug(s)
Use Case – Industrial Data
▪ Objective:
• Predict the machine failure in a huge manufacturing utility with 100+
machines installed on the shop floor

▪ Input
• Sensor data

• Time between failures

▪ Output
• Proactive maintenance of the machine without downtime.

• Prevention of loss of business

Thank you !

Rubics Academia
Data Science | Machine Learning | Artificial Intelligence

hello@rubics.io