Code No.

BAEL03 (R21)

RVR & JC COLLEGE OF ENGINEERING (AUTONOMUS), GUNTUR -522 019

(An Autonomous Institute, Affiliated to Acharya Nagarjuna University)
II MBA II Semester Regular Examinations, JULY, 2023
BAEL03 – BIG DATA ANALYTICS

TIME: Three Hours Maximum Marks: 60

SECTION - A
Answer One Question from each unit. (5X10 = 50 Marks)
Answer Question No. 11 compulsorily. (1X10 = 10 Marks)

UNIT - I
1. Define big data. Explain characteristics, Sources and challenges of big data.
OR
2. How is traditional business intelligence different from big data? And also discuss evolution of big
data.
UNIT - II

3. Define big data analytics. Explain classification and challenges of big data analytics.
OR
4. Throw light on terminologies used in big data environment and big data technology landscape.
UNIT - III

5. Describe Hadoop, RDBMS and distributed computing challenges.

OR
6. Write an overview of Hadoop and Hadoop distributors.
UNIT – IV

7. Define hadoop distributed file system. Discuss the design of hadoop distributed file system

OR

8. Discuss the basic file system operations and Hadoop file systems.
 UNIT - V

9. Elucidate the architecture of Map Reduce framework.

OR

10. Explain the functions map reduce and techniques to optimize map reduce jobs.

SECTION – B
(Compulsory) (10Marks)
11. Case Study

Netflix implements data analytics models to discover customer behavior and buying patterns. Then,
using this information it recommends movies and TV shows to their customers. That is, it analyzes
the customer’s choice and preferences and suggests shows and movies accordingly. According to
Netflix, around 75% of viewer activity is based on personalized recommendations. Netflix generally
collects data, which is enough to create a detailed profile of its subscribers or customers. This profile
helps them to know their customers better and in the growth of the business.Big data brings a kind of
revolution in the technological world. There is no denying the fact that big data will continue to bring
advancement and efficiency in its applications and solutions.

What else can Netflix do with the help of big data analytics? Give your ideas.