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  • Krizza Nica B. Parum Assignmentv #2

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    The document discusses a research proposal titled "Determining the Restaurant Rating from social media big data using data mining techniques". It expresses that the research has potential to be conducted given the relevance of social media in promoting restaurants. However, it notes that customer preferences vary between countries and cities, so determining ratings based on international reviews would be challenging. It recommends the researcher also consider the restaurant design and focus on local customer ratings from the area. Overall, the research is deemed a good idea, but the researcher should be aware of other influencing factors and not entirely rely on social media data.

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    KRIZZA NICA B. PARUM ASSIGNMENTV #2

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    The document discusses a research proposal titled "Determining the Restaurant Rating from social media big data using data mining techniques". It expresses that the research has potential to be conducted given the relevance of social media in promoting restaurants. However, it notes that customer preferences vary between countries and cities, so determining ratings based on international reviews would be challenging. It recommends the researcher also consider the restaurant design and focus on local customer ratings from the area. Overall, the research is deemed a good idea, but the researcher should be aware of other influencing factors and not entirely rely on social media data.

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    8 views1 page

    Krizza Nica B. Parum Assignmentv #2

    Uploaded by

    Krizza Nica Parum
    The document discusses a research proposal titled "Determining the Restaurant Rating from social media big data using data mining techniques". It expresses that the research has potential to be conducted given the relevance of social media in promoting restaurants. However, it notes that customer preferences vary between countries and cities, so determining ratings based on international reviews would be challenging. It recommends the researcher also consider the restaurant design and focus on local customer ratings from the area. Overall, the research is deemed a good idea, but the researcher should be aware of other influencing factors and not entirely rely on social media data.

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    of 1

    Aklan State University

    College of Industrial Technology


    Teacher Education Department
    Graduate Studies
    Kalibo, Aklan

    ED.502 - RESEARCH METHODOLOGY

    By: KRIZZA NICA B. PARUM

    1. Give your reaction/reflection to this Proposal, the possibility of conducting this research.

    Title: Determining the Restaurant Rating from social media big data using data mining
    techniques

    There is a possibility that this research will be pushed through. Social media is very
    relevant nowadays. A lot of restaurants and other related industries promotes their product using
    social medias since a lot of people are using them; people are very active with their social media
    accounts specially the teenagers. Customers tend to post places they went to or the food they ate
    during that day that’s why owners of the restaurant or other related industries opt to make their
    places picture friendly or visually pleasing. Customers show their reviews through posting, it
    helps promote the restaurants. What I am trying to point out is, for the researcher to also consider
    another factor, which is the design of the place; it adds to the ‘wow’ factor of the place.

    “Customer choice varies from country to country, even city to city. So it is very challenging to
    determine the rating based on the customer review from different countries.”
    The researcher should also consider this as a factor. Every country has foods they are
    accustomed to, some customers might find the taste of your foods strange because they are not
    used in eating it, and some might love them. If the researcher really wants to find out if the
    quality of the food is good, the researcher should get the rating of the people living around the
    area. If the people living in that area likes the taste of the food, then people outside the area
    would be curious why they like the food and would be convinced to try it. But if the researcher
    insist to use reviews from different countries, he/she should also be open and not be biased about
    the reviews and choose only the good ones.
    All in all, the research is a good one. The researcher just need to consider other factors,
    the social media might or might not be very reliable.

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