2022 Overnight Leisure Visitor Profile Study

New Jersey
Overnight Leisure
Visitor Profile
Q4 2021 – Q3 2022
Table of Contents
3 Executive Summary
4 Overview 18 Charts and Graphs
6 Visitor Volume and Spending 19 Volume
8 Destination Market Share 23 Direct Spending
10 Demographics 25 Market Share
11 Destination/ Origin 26 Demographics
12 Travel Purpose 34 Trip Origin
13 Accommodations 38 Transportation
14 Party Composition 41 Trip Timing
15 Activities 44 Trip Characteristics
16 Performance Ratings 53 Activity Participation
58 Accommodation
60 Appendix
61 Definition of Terms
62 Statistical References
3
–1–
EXECUTIVE
SUMMARY
4 Overview
Focus on New Jersey’s Core Customers

The segments below dominate the mass market in New Jersey and are customers
with a high share in visitation who deserve attention from travel marketers to
continue the path of growth:
• Age: 55+ years old
• Income: $121K on average
• Lifestages: Mature travel parties without children making more than $60K (Affluent Mature) and
middle-aged travel parties without children in household (Mature & Free)
• Employment: Managerial/Professionals and Technical/Sales/Administrative
• Purpose of Stay: majority travel is for a General Overnight Vacation or to Visit Friends/Relatives
• Activity: the activities visitors participate in the most are gambling, visiting the beach/waterfront,
culinary/dining, visiting friends/relatives, and shopping
• Repeat Visitation: 1/3 of travelers visited New Jersey for the first time while 2/5 are frequent visitors (4+
times)
• Traveling Party: Parties of two, followed by single adults
• Length of Stay: 3.1 days on average (Overnight Leisure)
• $213 per person spending per day – 20% Transportation, 25% Food & Beverage, 31% Lodging, 8%
Shopping, 14% Entertainment
• Timing: 30% visited in Summer, 27% in Spring, and 26% in Winter
• Origin: New Jersey draws the majority of its visitors from the Middle Atlantic, followed by South Atlantic
regions, almost exclusively from New Jersey, New York, and Pennsylvania.
• travelers travel an average of 355 miles one-way
• most travelers arrive by auto
5 Overview
Focus on your opportunity

among New Jersey's visitors:
While understanding the travelers in terms of who is visiting the
destination, why, and what they do is imperative in painting a
picture of travel to New Jersey, it is also important to focus on the
opportunities that lie ahead for all travel. Many of these segments
represent a small share of travelers yet are characterized by a
higher trip-dollar spending share which makes them particularly
valuable to target. The segments below hold particular or
additional potential to increase New Jersey’s bottom line in traveler
spending:
• Age: Millennials
• Purpose of Stay: General Vacation
• Length of Stay: travel parties who stay three nights and longer
• Traveling Party: travel parties with children present
6 Visitor Profile / Executive Summary
New Jersey Historical Trends in Visitation Visitor Volume

PERSON-STAYS (MILLIONS) INDEXED TO 2018
New Jersey hosted about 47 million overnight NJ - Tot al NJ - Overnight Leisure
leisure visitors, spending 18.4 billion dollars in U. S. - Total U. S. - Overnight Leisure
2022 – both up between 18 and 25 percent

4.1
compared to 2021. Volume increased at a 0.0 1.4
similar rate (18%) as the average U.S.

-17.6
destination (16%) this year.
Overnight Leisure travelers make up about • 111.5 Million Visitors – 23%
42% of all New Jersey’s travelers – a share • 46.9 Overnight Leisure – 18%
-24.0
that’s fairly consistent over the past few years. 2018 2019 2020 2021 2022
In terms of their spending, overnight leisure
travelers contribute 71% to New Jersey’s Total Visitor Spending
Spending. DIRECT SPENDING (BILLIONS) INDEXED TO 2018
NJ-Tot al NJ - Overnight Leisure
U. S. - Total U. S. - Overnight Leisure
12.0
4.2
0.0
-24.2
• $26.0 Billion Dollars – 28% -12.2
• $18.4 Overnight Leisure – 25%

2018 2019 2020 2021 2022
Segment: Total Volume (%)

Source: 2022 PERFORMANCE/MonitorSM
Visitor Spending
SPENDING (% CHANGE) INDEXED TO 2018
Visitation to, and spending in, Atlantic City has always had a
substantial impact on the overall statistics for New Jersey, To tal TTL w/o Atlantic City Overnight Leisure ONL w/o Atlantic City
this continues to change.

After visitation across New Jersey decreased in 2020, New 20.00
15.00
Jersey excluding Atlantic City has bounded back at a higher 10.00
rate than the state as a whole in both total visitation and 5.00
Overnight Leisure. 0.00
-5.00
-10.00
-15.00
-20.00
-25.00
Visitor Volume -30.00
PERSON-STAYS (% change) INDEXED TO 2018 2018 2019 2020 2021 2022
To tal TTL w/o Atlantic City Overnight Leisure ONL w/o Atlantic City
We see a similar trend for spending. While both segments

10 saw an increase from 2021 and are now displaying a positive
5 percent change from 2018, New Jersey excluding Atlantic
0 City displayed a larger percent change in spending,
-5 specifically for overnight leisure.
-10
-15 New Jersey without Atlantic City is spending about the
-20 same per person per day as travelers to the state as a
-25 whole.
-30
2018 2019 2020 2021 2022

Overall, the impact of New Jersey’s overnight visitation on the share of the US travel market decreased this year. Among all its competitors, New
Jersey’s Overnight Leisure traveler segment captured the sixth largest share of the US travel market in Stays and Person-Stays but was tied for
fifth in Person-Days and was fourth in Trip-Dollars. New York, Pennsylvania, and Massachusetts saw increases in market share in 2022, while the
rest decreased.
New Jersey’s Overnight Leisure travel parties (or Stays) represent 1.3% of the US Overnight Leisure travel market. People often travel together
with family, friends or with other groups. Thus, the Stays metric considers how many distinct groups of travelers came to the destination.
In contrast, the number of Person-Stays taken to a destination indicates how many people came to your destination, but not how long they
stayed. New Jersey’s Overnight Leisure travelers (or Person-Stays), the main focus of this report, represent 1.3% of the US Overnight Leisure
travel market.
Market Share of U.S. Leisure Travel Stays Person-Stays Person-Days Stay-Dollars

OVERNIGHT LEISURE 2022 (%)
6.9%
6.1% 6.0%5.9%
3.3% 3.1%
2.6% 2.7% 2.6% 2.4%
2.0% 2.2% 1.9% 1.7% 1.6% 1.5%
1.3% 1.3% 1.3% 1.7% 1.6% 1.5% 1.3%
0.8%0.8%0.9% 1.2% 1.2% 1.1% 1.1% 0.9%
0.8%0.7%0.6%0.4% 0.8%
New Jersey NJ w/o Atl City New York Pennsylvania Maryland Virginia Connecticut Massachusetts Ohio

The Person-Days metric is simply the total number of days that visitors contributed to New Jersey. New Jersey’s Overnight Leisure travelers
represent 1.3% of the US Overnight market share. New Jersey Overnight Leisure travelers contributed the largest of all four metrics in Trip-
Dollars to the US Overnight Leisure market; 1.7% in terms of monetary worth of travelers as opposed to the contribution of number of trips or
number of days spent in a destination.
Changes in Direct Spending can not only be influenced by ALL other travel measures including number of travel parties, number of persons,
number of days, number of people in the Stays, length of stay, and individual traveler spending but also be related to changes in travel party
composition, purpose of trip, activity participation levels, or accommodation choice.
Competitive Market Share

OVERNIGHT LEISURE PERSON-STAYS (%)
NJ NJ w/o Atlantic City NY PA MD VA CT MA OH
7
Share of U.S. Travel
6
5
4
3
2
1
0
2018 2019 2020 2021 2022

Who Are New Jersey’s Overnight Leisure Visitors?

Compared to 2020, New Jersey’s visitors are trending older, with more retirees visiting, fewer with children, and slightly lower household
incomes.
In 2021, the average age and generational composition of visitors to the State are shaped by Atlantic City’s mature visitors, displaying an
increase in average age, increasing in percentage of Boomers and decreasing in percentage of Millennials and Gen Xers.
Average incomes of New Jersey visitors decreased slightly in 2021 but are still consistently higher than visitors to the average U.S. destination.
How Do New Jersey’s Overnight Leisure Visitors Compare?
New Jersey Average U.S. Competitive Set

New Jersey
w/o Atlantic City Destination (NY/PA/MD/VA/NC)
Average Age (years) 59 57 55 56
Employed 55% 59% 49% 47%
Retired 39% 34% 36% 37%
Average Income (000) $111.3 $110.1 $107.2 $108.3
Children in HH 17% 21% 24% 22%
Children in Travel Party 8% 11% 11% 12%
Generations:
Millennial (1981-1996) 13% 18% 18% 16%
GenX (1965-1980) 29% 31% 24% 24%
Boomer (1946-1964) 51% 45% 49% 50%
Silent/GI (1945 back) 8% 6% 5% 6%

New Jersey Origin States

Where Do New Jersey’s Visitors Come From?
OVERNIGHT LEISURE PERSON-STAYS (%) (2022)
Three-quarters of New Jersey visitors come from 7 states with 17% coming from New Jersey
itself and an additional 42% coming from the neighboring states of New York and Pennsylvania. Pennsylvania 24.6%
New York 17.7%
It is not surprising then that the majority of travel to New Jersey is by car and those travel an New Jersey 17.1%
average one-way distance of 319 miles. Two-thirds of travelers live in a vicinity of less than 200 Virginia 5.0%
miles. Florida 4.7%
Maryland 3.6%
New Jersey Destination Regions Georgia 3.4%
OVERNIGHT LEISURE PERSON-STAYS (%) Other 23.9%
Greater Atlantic City 46.3% Where Do New Jersey’s Visitors Go?

Southern Shore 16.6%
After decreasing in 2020, New Jersey’s Southern Shore region increased
Gateway 11.9%
in 2022 and is now closer to pre-COVID levels. The Delaware River region
Shore 11.2%
also displayed an increase from last year. The Greater Atlantic City and
Delaware River 10.3%
Shore regions displayed very small decreases from 2021 while Gateway
Skylands 3.8%
and Skylands displayed slightly larger decreases.

Purpose of Travel
OVERNIGHT LEISURE PERSON-STAYS (%) (2022)
Why Do Travelers Visit New Jersey? General Vaca tion Getawa y Weekend Visit Friends/Relati ves
Speci al Events Ot her Personal
General Vacations account for 2 in 5 of Overnight Leisure visitors to New 50
Jersey in 2022, followed by 1 in 5 who visit Friends or Relatives. However, if
40
Atlantic City is excluded, General Vacations drop, and both General
Vacations and Visiting Friends or Relatives account for one-third of 30
visits.
20
General Overnight Vacations decreased in 2022, while Getaway
10
Weekends and Visiting Friends and Relatives increased slightly.
0
In 2022 visitors spent on average $213 in New Jersey per person per day - New Jersey NJ w/o Atl City U.S. Competitive Set
$31 more than in 2021 with increases in nearly all categories. The largest
increases were seen in lodging (+$39), transportation (+$15), and food & Per-Person-Per-Day Spending
beverage (+$10), while shopping (-$6) and entertainment (-$9) OVERNIGHT LEISURE PERSON-DAYS (%) (2022)
decreased. Trans portation Food Lodging Shopping Entertai nment Ot her
$213 avg. $211 avg. $203 avg. $180 avg.

35
30
25
20
15
10
5
0
New Jersey NJ w/o Atl City U.S. Competitive Set

What Type of Accommodations Do They Stay In?

In 2022, 80% of Overnight Leisure visitors to New Jersey stayed in paid accommodations, similar to the average U.S. destination (79%) and just
above the Competitive Set (75%). Among those staying in New Jersey’s paid accommodations, 60% stay in hotels.
When Atlantic City is excluded from the analysis the percentage of visitors staying in paid accommodations drops to 74%, which is less than
either the average U.S. destination or the Competitive Set. The percentage of paid accommodation visitors who stay in hotels drops to 50%.
Among those visiting regions excluding Atlantic City, 20% are staying with Friends or Relatives. Thus, it is clear that the Atlantic City region is
driving a large number of hotel stays in the State.
New Jersey New Jersey Without Atlantic City

OVERNIGHT LEISURE PERSON-STAYS 2022 OVERNIGHT LEISURE PERSON-DAYS 2022
Other
Other
Non-Paid Mid-Level Non-Paid Mid-Level

Economy
Lodging Lodging
Paid Lodging Paid Lodging Economy
High-End
Paid Non- Other High-End
Paid Non-
Hotel Hotel Other

Who Do They Travel With; How Long Do They Stay?

Travel parties consisting of one or two adults account for 81 percent of Stay Length
New Jersey’s Overnight Leisure travel. OVERNIGHT LEISURE (%) STAYS (1+ NIGHTS) (2022)
Not surprisingly, the portion of the State excluding Atlantic City One Night 2 Night s 3 Nights 4-7 N ights 8+ Ni ghts
accounts for a slightly larger share of children present than does the
entire state of New Jersey, indicating that travel parties to Atlantic City 40
3.06 avg. 3.38 avg.
generally include fewer children and more adults. 35
Compared to 2021, we saw an increase in the average travel party size 30

for New Jersey overall while New Jersey without Atlantic City was 25
unchanged. At 2.08 persons, New Jersey’s travel party average is 20
slightly larger than the Competitive Set (1.97 persons). If we exclude 15
Atlantic City, the average size is 2.07 persons. 10
5
Travel Party Composition 0
OVERNIGHT LEISURE (%) STAYS (2022) New Jersey New Jersey w/o At lantic
Cit y
One Adult Two Adults (M/F) Two Adults (M/M or F/F) 3+ Adults Includes Children
Among Overnight Leisure visitors, New Jersey travel parties
60 stay 3.06 nights on average. Excluding Atlantic City with its
2.08 avg. 2.07 avg.
50 many short-stay visits results in a higher 3.38 nights length
of stay.
40
The average length of stay has increased from 2021.
30
20
10
0
New Jersey New Jersey w/o At lantic City

New Jersey’s Overnight Leisure travel parties (including Atlantic City)
have a much higher propensity to participate in the following activities
than travel parties to the average US destination:
What Do New Jersey Visitors Do? • Gambling (4.2 times as high)
More than 9 in 10 Overnight Leisure travel parties participate in an • Medical/Health/Doctor Visit (3.5 times)
activity when visiting the State.
• Show: Boat, Car, Home (1.9 times)
Overnight Leisure travel parties who visit New Jersey participated
in the following top five activities in 2022: • Beach/Waterfront (1.5 times)
1. Gambling • Nightlife (1.5 times)
2. Beach/Waterfront • Wedding (1.4 times)

3. Culinary/Dining • Spa/Wellness (1.3 times)
4. Visit Friends/Relatives • Culinary/Dining (1.1 times)
5. Shopping • Live Music (1.1 times)
Participation in many of the top activities increased from 2021
while Gambling displayed a decrease. New Jersey’s Overnight Leisure travel parties’ (excluding Atlantic City)
When excluding Atlantic City, the top five activities are relatively propensity:
the same except Gambling drops to 18th place in 2022: • Medical/Health/Doctor Visit (5.6 times)
1. Beach/Waterfront • Show: Boat, Car, Home (3.0 times)
2. Visit Friends/Relatives • Wedding (2.2 times)
3. Culinary/Dining • Beach/Waterfront (1.7 times)
4. Shopping • Tennis (1.7 times)
5. Touring/Sightseeing • Boating/Sailing (1.6 times)
• Visit Friends/Relatives (1.4 times)
• Fishing (1.4 times)
• Reunion/Graduation (1.3 times)
Source: 2022 PERFORMANCE/MonitorSM • Holiday Celebration (1.2 times)
How Do New Jersey Visitors Rate The State?

Respondents are asked to rate their overall satisfaction with the Value For The Money
destinations they visit as well as the overall value for the money the OVERNIGHT LEISURE (%) STAYS (2022)
destination provides. Ratings are on a 10-point scale, where 1 is low or Poor (1-3) Fair/Good (4-7) Excellent (8-10)
‘poor’ and 10 is high or ‘excellent’. 8.54 avg. 8.55 avg. 8.35 avg. 8.50 avg.
Overnight Leisure visitors report higher average satisfaction (8.78) with

their New Jersey stay in 2022 than in 2021. New Jersey destinations as
well as the competitor’s destinations have consistently received a high
percentage of Excellent (8-10) ratings for overall satisfaction with the 81 78 75 79
destination. These scores continue to increase after seeing significant
decreases in 2020.
17 21 23 21
Overall Satisfaction 202 1 202 2 202 1 202 2
OVERNIGHT LEISURE (%) STAYS (2022) New Jersey NJ w/o Atlantic City
Poor (1-3) Fair/Good (4-7) Excellent (8-10)
8.69 avg. 8.78 avg. 8.59 avg. 8.76 avg. Overall, New Jersey’s Overnight Leisure travelers report
their highest ratings for Overall Satisfaction (8.78), followed
by Friendly/Helpful people (8.77) and Feeling of Safety (8.70).
With the exception of Quality of Dining Options and
79
Cleanliness of the Destination which saw small decreases,
85 83 84
all other ratings increased from 2021.
When excluding Atlantic City, visitors rate New Jersey
slightly lower in many performance attributes with the
14 17 21 15 exception of Feeling of Safety and Cleanliness of the
202 1 202 2 202 1 202 2 Destination.
New Jersey NJ w/o Atlantic City

100 Satisfaction and Value ratings may be combined

Low High into a matrix which places each destination in the
Satisfaction Satisfaction location where Satisfaction and Value intersect.
High Value 95 High Value
Data Year: Destinations or segments fall into one of four
e
2021 lu quadrants. Those that are in the High Satisfaction/
Va
90 & High Value quadrant have the most loyal visitors.
2022 n
tio
f ac Those visitors are most likely not only to return, but
tis
85 l Sa they are likely to spend more, as well as provide
ua invaluable word-of-mouth recommendations. The
Eq Connecticut
graph to the left shows these data for New Jersey,
Excellent Value (8-10)
New Jersey
80 New Jersey
Connecticut New Jersey without Atlantic City and the
Ohio NJ w/o AC
Pennsylvania Virginia Massachusetts
Competitive Set as well as the US average.
New York U.S. New York
75 Pennsylvania Virginia
NJ w/o AC U.S. Ohio
70 Maryland
Massachusetts
65
Maryland
60
Low 55 High
Satisfaction Satisfaction
Low Value Low Value
50
50 55 60 65 70 75 80 85 90 95 100
Excellent Satisfaction (8-10)

18
–2–
CHARTS &
GRAPHS
19 Visitor Profile / Volume
Stays
U.S. Travel Segments Person-Stays
Person-Days
88% Direct Spending
84%
82%
80% 80% 80%
73%
67%
55%
53%
47%
45%
41%
38%
20% 20% 20%

18%
16%
12%
Business Leisure Day Night Night Leisure

Stays
New Jersey Travel Segments Person-Stays
93%
91% 90% Person-Days
85% Direct Spending
77% 78%
73%
71%
58%
55%
45%
42% 42%
39%
23% 22%
15%
9% 10%
7%
Business Leisure Day Night Night Leisure

Night Business
New Jersey Person-Stays Volume
Day Business
Night Leisure
Day Leisure
114.5 111.5
110.0
101.9
97.3
91.4 93.5
87.8 90.6
51.8 83.6
49.5 54.1
45.0
40.0 42.0
39.2 42.4
38.1
38.2
47.9 49.8
39.4 40.8 42.8 45.0 46.9
37.5 39.7
35.9
8.1 8.6 8.7 8.6 8.2 8.9 9.3 7.2 7.7

6.3
4.2 4.2 4.0 3.9 3.6 3.7 3.6 2.3 2.3 2.8
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Segment: Total Volume (in Millions)

New Jersey U.S.
14/13 15/14 16/15 17/16 18/17 19/18 20/19 21/20 22/21 22/21
Total 4.1% 2.3% 4.0% 4.7% 8.0% 4.1% -27.0% 8.4% 23.0% 20.6%
Business 4.6% -0.4% -1.8% -5.4% 6.5% 2.5% -26.7% -9.9% 22.7% 30.6%
Leisure 4.0% 2.8% 4.9% 6.2% 8.2% 4.3% -27.0% 10.7% 23.0% 18.9%
Day 3.6% 2.0% 3.8% 5.1% 9.8% 4.6% -25.7% 7.2% 27.0% 24.5%
Night 4.6% 2.7% 4.3% 4.2% 6.0% 3.5% -28.4% 9.8% 18.4% 16.5%
Day
7.0% 1.4% -1.1% -4.8% 8.2% 4.9% -22.9% -12.7% 22.6% 38.2%
Business
Day Leisure 2.8% 2.2% 4.9% 7.1% 10.1% 4.6% -26.2% 10.9% 27.6% 21.6%
Night
0.0% -4.2% -3.2% -6.7% 2.6% -3.2% -36.6% -0.9% 23.0% 18.9%
Business
Night
5.1% 3.4% 5.0% 5.2% 6.3% 4.0% -27.8% 10.5% 18.1% 16.2%
Leisure
Segment: Total Volume Person-Stays (% change)

23 Visitor Profile / Direct Spending
New Jersey Direct Spending Volume Night Business

Day Business
$25,978.1
$24,166.7 Night Leisure
$23,188.3
Day Leisure 4,889.6
$21,617.8 3,848.8
$20,955.58 3,628.3
$20,168.4 $20,364.5
$19,258.1 3,281.7
$18,565.9 3,163.1
3,058.0 $17,570.8 3,590.5
2,956.3
2,870.7
3,005.8
17,504.4 18,440.9
16,727.5
14,970.2 15,561.8
13,397.6 14,227.9
12,794.6 14,774.5
12,633.6
592.7 611.5 589.0 561.8 533.3 592.3 622.0 742.0

511.9 540.3
2,307.9 2,292.8 2,293.5 2,260.6 2,240.9 2,240.2 2,191.6 1,419.5 1,459.2 1,905.6
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Segment: Direct Spending (in $ Millions)

24 Visitor Profile / Direct Spending
New Jersey U.S.
14/13 15/14 16/15 17/16 18/17 19/18 20/19 21/20 22/21 22/21
Total 3.7% 4.7% 3.9% 3.2% 7.3% 4.2% -27.3% 15.9% 27.6% 21.9%
Business 0.1% -0.7% -2.1% -1.7% 2.1% -0.7% -31.4% 3.5% 32.4% 3.2%
Leisure 4.4% 5.7% 4.9% 3.9% 8.0% 4.9% -26.8% 17.4% 27.0% 27.1%
Day 3.0% 2.2% 2.1% 2.4% 10.6% 5.9% -21.3% 17.4% 36.3% 17.9%
Night 3.9% 5.3% 4.3% 3.3% 6.5% 3.8% -28.7% 15.5% 25.3% 22.9%
Day
3.2% -3.7% -4.6% -5.1% 11.1% 5.0% -17.7% 5.6% 37.3% 9.0%
Business
Day Leisure 3.0% 3.4% 3.4% 3.8% 10.6% 6.1% -21.9% 19.5% 36.2% 21.4%
Night
-0.7% 0.0% -1.4% -0.9% 0.0% -2.2% -35.2% 2.8% 30.6% 1.1%
Business
Night
4.7% 6.2% 5.2% 4.0% 7.5% 4.6% -27.8% 16.9% 24.8% 28.4%
Leisure
Segment: Direct Spending (% change)

25 Visitor Profile / Market Share
Stays
Share of U.S. Travel Segments: New Jersey and Comp Set Person-Stays
Person-Days
Stay-Dollars
6.9%
6.1%6.0%5.9%
3.3%
3.1%
2.6% 2.7%2.6%
2.4%
2.2%
2.0% 1.9%
1.7% 1.7%1.6%1.5% 1.6%1.5%
1.3%1.3%1.3% 1.3%
1.2% 1.2%1.1% 1.1%
0.8%0.8%0.9% 0.9%
0.8%0.7% 0.8%
0.6%0.4%
New Jersey NJ w/o Atl City New York Pennsylvania Maryland Virginia Connecticut Massachusetts Ohio
Segment: Overnight Leisure (%) ● n=683 household count

26 Visitor Profile / Demographics
Age Distribution: U.S., New Jersey, and Comp Set

Average 18-34 years 35-54 years 55 + years
51 U.S. 20 35 46
53 New Jersey 17 32 52
50 NJ w/o Atl City 24 31 45
52 Comp Set 19 34 47
48 New York 24 42 34
54 Pennsylvania 13 33 54
52 Maryland 20 27 53
55 Virginia 14 30 57
56 Connecticut 16 24 60
53 Massachusetts 21 24 56
52 Ohio 18 37 46
Segment: Overnight Leisure Person-Stays (%) ● n=683 household count

Racial Distribution: U.S., New Jersey, and Comp Set

White Black Asian Native American/Alaska Native Other/Mixed
U.S. 81 9 6 2 4
New Jersey 82 11 6 4 1
NJ w/o Atl City 85 10 3 3 2
Comp Set 83 9 4 2 4
New York 83 9 4 1 5
Pennsylvania 88 6 3 3 2
Maryland 81 12 4 2
Virginia 79 11 6 3 3
Connecticut 88 10 2 1
Massachusetts 83 5 5 1 4
Ohio 84 7 4 3 7

Ethnic Origin: U.S., New Jersey and Comp Set Hispanic or Latino
Non-Hispanic or Latino
86.0 85.0 88.0

93.0 90.0 91.0 94.0 93.0
96.0 95.0 98.0
14.0 15.0 12.0

7.0 10.0 9.0 6.0 7.0
4.0 5.0 2.0
U.S. New Jersey NJ w/o Atl City Comp Set New York Pennsylvania Maryland Virginia Connecticut Massachusetts Ohio

Sexual Orientation Distribution: U.S., New Jersey, and Comp Set

Gay/Lesbian (LGBTQ+) Heterosexual/Straight Other
U.S. 3 91 5
New Jersey 2 93 4
NJ w/o Atl City 2 93 4
Comp Set 3 92 4
New York 2 91 5
Pennsylvania 5 92 2
Maryland 2 92 4
Virginia 3 94 2
Connecticut 2 94 1
Massachusetts 6 90 4
Ohio 1 90 9

Household Income Distribution: U.S., New Jersey, and Comp Set

Average
Under $50,000 $50,000 - $74,999 $75,000-$99,999 $100,000-$149,999 $150,000+
$118,964 U.S. 21 15 15 22 26
$120,823 New Jersey 19 18 13 27 23
$116,739 NJ w/o Atl City 18 20 13 26 23
$125,065 Comp Set 19 16 14 24 28
$127,198 New York 14 16 14 27 29
$122,982 Pennsylvania 21 18 13 22 26
$117,775 Maryland 20 18 14 23 25
$121,385 Virginia 19 13 16 27 24
$147,857 Connecticut 16 10 13 27 35
$127,670 Massachusetts 27 15 9 21 29
$120,038 Ohio 25 15 14 19 27

Lifestage Distribution: U.S., New Jersey, and Comp Set

Young & Free Young Family Maturing & Free Moderate Family Affluent Family Moderate Mature Affluent Mature
U.S. 10 10 14 5 15 10 33
New Jersey 9 8 13 10 8 8 38
NJ w/o Atl City 12 12 13 10 9 8 32
Comp Set 9 10 13 5 16 11 33
New York 9 14 11 7 24 6 27
Pennsylvania 6 8 15 6 12 16 34
Maryland 11 8 14 3 11 10 39
Virginia 9 5 12 4 14 11 41
Connecticut 7 9 12 2 11 10 49
Massachusetts 14 7 13 4 7 17 37
Ohio 8 10 18 5 13 12 32

Traveler Generation Distribution: U.S., New Jersey, and Comp Set

Millennials GenXers Boomers Silents
U.S. 27 26 37 4
New Jersey 25 24 41 6
NJ w/o Atl City 33 20 35 5
Comp Set 27 26 38 4
New York 40 24 29 3
Pennsylvania 23 26 44 4
Maryland 22 27 40 4
Virginia 14 29 46 6
Massachusetts 20 21 46 4
Ohio 22 32 37 3

New Jersey Traveler Generation Comparison Stays Based

Stay-Dollars Based
45%
40%
28% 27%
23%
18%
7%
4%
Millennials GenXers Boomers Silents
Segment: Overnight Leisure (%) ● n=2,037 household count

Source: 2020-2022 PERFORMANCE/MonitorSM
34 Visitor Profile / Trip Origin
Origin Divisions For Travel To New Jersey
WA
WA
ME
MT ND
VT
OR MN
NH
ID SD NY MA
WI
MI RI
WY CT
IA PA
CA NV NE
OH
NJ East North Central 6%
MD
IL IN DE
UT WV Mountain 1%
CO
VA
KS MO KY West North Central 1%
NC South Atlantic 21%
TN
OK
AZ
AZ
NM
Middle Atlantic 60%
AR SC
AL
East South Central 1%
MS
GA
AK
West South Central 3%
TX LA
New England 5%
FL
Pacific 3%
HI

Top Origin States For Travel To New Jersey
WA
ME
MT ND
VT
OR MN
NH
ID NY
SD WI MA
MI
WY CT RI
CA NV
IA PA
NJ
New Jersey 17%
NE
IL IN
OH MD DE Pennsylvania 25%
UT
CO WV New York 18%
KS MO
KY
VA Virginia 5%
Florida 5%
NC
TN Maryland 4%
OK
AZ
NM AR SC
Georgia 3%
MS AL
GA
AK TX LA
FL
HI

New York, NY 6.0% 29.8% 20.4% 13.5% 17.9% 13.6% 8.6% 11.0% 23.2% 11.4% 2.4%
Philadelphia, PA 2.9% 20.6% 15.4% 7.9% 5.9% 18.4% 12.4% 4.0% 7.8% 4.6% 1.7%
Washington, DC
2.4% 5.3% 4.5% 6.8% 2.6% 7.4% 17.8% 19.5% 3.0% 0.9% 1.0%
(Hagerstown, MD)
Harrisburg-Lancaster-
0.7% 3.5% 5.3% 2.4% 1.8% 5.4% 2.3% 3.6% 0.0% 0.5% 0.2%
Lebanon-York, PA
Atlanta, GA 2.2% 3.2% 3.2% 1.1% 1.8% 0.7% 0.2% 1.1% * 0.3% 0.9%
Pittsburgh, PA 0.9% 2.8% 2.2% 2.6% 1.1% 7.5% 3.5% 0.8% 1.1% 1.6% 3.1%
Tampa-St. Petersburg
1.8% 1.6% 2.3% 1.6% 2.1% 1.6% 0.1% 1.0% 5.3% 1.2% 0.9%
(Sarasota), FL
West Palm Beach-Fort
0.9% 1.5% 2.3% 0.8% 1.6% 0.2% 1.0% 0.2% 0.4% 0.9% 0.1%
Pierce, FL
Portland-Auburn, ME 0.2% 1.4% 2.2% 0.6% 0.3% * 0.1% 0.4% 0.6% 3.5% 0.2%
Richmond-Petersburg,
0.5% 1.3% 2.1% 1.3% 0.3% 0.2% 5.5% 4.4% 0.2% 0.4% *
VA
Top 10 Sum 18.5% 71.0% 59.9% 38.6% 35.4% 55.0% 51.5% 46.0% 41.6% 25.3% 10.5%

New Jersey Origin DMA Comparison Stays Based

Stay-Dollars Based
New York, NY 36.0

25.4
Philadelphia, PA 21.7
20.6
Pittsburgh, PA 3.1
3.0
Washington, DC (Hagerstown, MD) 3.0

2.2
Boston, MA 1.9
2.4
Atlanta, GA 1.7
7.5
Baltimore, MD 1.6
1.5
Harrisburg-Lancaster-Lebanon-York, PA 1.5
1.9
Wilkes Barre-Scranton, PA 1.4

2.1

38 Visitor Profile / Transportation
Main Mode of Transportation: U.S., New Jersey, and Comp Set

Air Auto Other
U.S. 14 78 9
New Jersey 6 86 8
Comp Set 10 80 11
New York 16 68 16
Pennsylvania 5 88 7
Maryland 7 89 4
Virginia 6 88 6
Connecticut 3 87 10
Massachusetts 12 76 12
Ohio 4 91 5

One-Way Travel Distance by Auto: U.S., New Jersey, and Comp Set
100 miles or less 101-200 miles 201-300 miles 301-500 miles 501+ miles
U.S. 22 23 14 15 27
New Jersey 43 22 7 5 22
NJ w/o Atl City 33 18 8 8 34
Comp Set 28 30 14 11 18
New York 25 28 12 8 27
Pennsylvania 34 32 15 9 12
Maryland 28 40 12 8 12
Virginia 23 30 17 21 11
Connecticut 46 13 14 5 22
Massachusetts 27 31 10 8 25
Ohio 23 34 16 12 16

One-Way Travel Distance by Air: U.S., New Jersey, and Comp Set
300 miles or less 301-700 miles 701-1,000 miles 1,001+ miles
U.S. 8 18 17 57
Comp Set 17 20 19 44
New York 18 14 19 49
Maryland 38 15 15 32
Virginia 15 46 16 23
Ohio 13 36 21 30

41 Visitor Profile / Trip Timing
New Jersey Month Trip Started
14
10 10
9 9 9 9
8 8
5 5
4
Oct '21 Nov '21 Dec '21 Jan '22 Feb '22 Mar '22 Apr '22 May '22 Jun '22 Jul '22 Aug '22 Sep '22

Trip Timing by Quarter: U.S., New Jersey, and Comp Set

Fourth Quarter '21 First Quarter '22 Second Quarter '22 Third Quarter '22
U.S. 23 18 28 31
Comp Set 25 15 27 32
New York 23 15 29 33
Ohio 28 14 24 34

Trip Timing by Season: U.S., New Jersey, and Comp Set

Winter Spring Summer Fall
U.S. 19 24 34 23
Comp Set 18 23 32 26
New York 15 27 32 26
Ohio 18 19 32 31

44 Visitor Profile / Trip Characteristics
Purpose of Trip Distribution: U.S., New Jersey, and Comp Set

Getaway Weekend (Overnight) General Vacation (overnight) Visit Friends/Relatives Special Events
Convention/Show/Conference Medical/Health Care Seminar/Class/Training Other Personal/Leisure
U.S. 12 39 25 12 2 2 1 7
New Jersey 13 39 21 9 1 5 12
NJ w/o Atl City 6 33 32 13 2 7 1 7
Comp Set 12 30 30 14 4 3 1 7
New York 13 36 25 15 5 3 1 4
Pennsylvania 13 20 36 15 4 2 9
Maryland 14 31 28 15 3 1 6
Virginia 11 30 35 10 2 2 10
Connecticut 6 30 38 12 2 7
Massachusetts 12 31 30 13 5 2 2 5
Ohio 11 27 30 17 2 2 2 11

New Jersey Purpose of Stay Comparison Stays Based

Stay-Dollars Based
45
31
28
19
14 15
9 11 10
8 6
2 2 1
Visit Friends/Relatives Getaway Weekend General Vac. Special Events Other Personal/Leisure Conv./Show/Conf. Medical/Health Care

Travel Party Composition: U.S., New Jersey, and Comp Set

Average
One Adult MF MM/FF Three or More Adults Children Present
2.06 U.S. 35 39 5 7 15
2.08 New Jersey 27 49 5 5 14
2.07 NJ w/o Atl City 33 43 4 5 16
1.97 Comp Set 39 37 5 6 13
2.04 New York 41 31 5 5 18
1.94 Pennsylvania 38 39 6 7 11
1.96 Maryland 36 42 4 6 12
2.03 Virginia 33 44 4 7 13
1.77 Connecticut 47 41 4 3 5
1.82 Massachusetts 45 38 6 6 7
1.98 Ohio 34 41 4 8 13

Average Travel Party Size Overview: U.S., New Jersey and Comp Set 2021
2022
2.02 2.06 2.00 2.08 2.07 2.07 2.01 1.97 1.98 2.04 2.07
1.94 2.00 1.96 2.01 2.03 2.05 2.06 1.98
1.81 1.77 1.82
Segment: Overnight Leisure Stays (%) ● n=683 household count

New Jersey Travel Party Composition Stays Based

Stay-Dollars Based
46 44
30
27
15 16
11
4 3 5
One Adult MF MM/FF Three or More Adults Children Present

Stay Length Distribution: U.S., New Jersey, and Comp Set

Average
1 night 2-3 nights 4-7 nights 8+ nights
2.96 U.S. 33 41 21 5
3.06 New Jersey 30 48 16 6
3.38 NJ w/o Atl City 31 43 19 7
2.67 Comp Set 35 44 18 3
2.73 New York 31 47 19 3
2.46 Pennsylvania 43 38 16 3
2.96 Maryland 31 40 26 3
2.71 Virginia 35 45 18 2
2.38 Connecticut 27 55 16 2
2.84 Massachusetts 35 41 20 4
2.51 Ohio 44 42 10 4

Average Stay Length Overview: U.S., New Jersey and Comp Set 2021
2022
3.38 3.32
3.06 2.97
2.92 2.96 2.96
2.70 2.68 2.67 2.71 2.73
2.44 2.46
U.S. New Jersey NJ w/o Atl City Comp Set New York Pennsylvania Maryland
Segment: Overnight Leisure Stays (%) ● n=683 household count

New Jersey Average Stay Length Stays Based

Stay-Dollars Based
36
33
24 25 23
17
13 13 12
5
1 night 2 nights 3 nights 4-7 nights 8+ nights
Segment: Overnight Leisure (%) ● n=2,037household count

Daily Spending Per Person by Category: U.S., New Jersey, and Comp Set
Average
Transportation Food Room Shopping Entertainment Miscellaneous
$202.5 U.S. 26 22 25 13 11 4
$213.1 New Jersey 20 25 31 8 14 3
$211.3 NJ w/o Atl City 22 25 33 10 8 2
$180.1 Comp Set 24 24 24 14 11 4
$220.2 New York 23 22 23 15 12 5
$146.4 Pennsylvania 27 23 24 13 10 3
$137.7 Maryland 22 29 26 10 9 5
$167.0 Virginia 19 27 27 14 9 4
$141.0 Connecticut 28 27 23 11 8 2
$190.2 Massachusetts 26 24 24 12 11 3
$129.6 Ohio 29 24 19 13 12 3
Segment: Overnight Leisure Person-Days (%) ● n=559 household count

53 Visitor Profile / Activity Participation
• Shopping (17%) • Real Estate (1%)
• Medical/Health/ • Religious/Faith Based • Beach/Waterfront (27%)
Doctor Visit (5%) Conference (0%) • Parks (4%)
• Spa (3%) • Other Activity (4%) • Eco-Travel (3%)
• Business/Work (1%) • Camping (2%)
General
15%
Nature • Boating/Sailing (5%)
16% • Fishing (4%)
• Hiking (3%)
• Bicycling (2%)
• Golfing (2%)
• Gambling (30%) • Water Sports (2%)
• Nightlife (10%) • Tennis (1%)
Attraction
• Attend/Participate Sports Event (4%) Outdoor Sports
• Theme/Water Parks (2%) 21%
7%
• Shows (2%)
• Touring/Sightseeing (8%)
• Zoo/Aquarium (1%) • Live Music (6%)
• Historic Sites (3%)
• Movies (3%)
Culture • Festival/Fairs (3%)
11% • Museums, Art Exhibits (3%)
• Visit Friends/Relatives (18%) • Theater/Dance Performance (2%)
• Birthday (7%) Libation and
• Holiday Celebration (4%) Culinary
• Anniversary (4%) Family/ Life
• Wedding (3%) Events 13% • Culinary/ Dining Experience (25%)
• Reunion/Graduation (2%) 18% • Winery/ Distillery/ Brewery Tours (1%)
• Funeral/Memorial (1%)

Top Activities in the Destination

NJ w/o Atl
U.S. NJ Comp Set NY PA MD VA CT MA OH
City
Gambling 7% 30% 4% 4% 5% 3% 3% 1% 19% 3% 2%
Beach/Waterfront 18% 27% 31% 10% 11% 4% 24% 14% 10% 11% 3%
Culinary/Dining 22% 25% 20% 21% 20% 20% 16% 29% 17% 22% 16%
Visit Friends/Relatives 19% 18% 27% 23% 21% 22% 26% 23% 34% 24% 21%
Shopping 21% 17% 18% 20% 20% 19% 24% 22% 17% 18% 19%
Nightlife 7% 10% 6% 6% 8% 3% 11% 4% 3% 7% 4%
Touring/Sightseeing 15% 8% 9% 13% 14% 14% 8% 13% 6% 21% 8%
Birthday Celebration 10% 7% 9% 9% 11% 7% 11% 8% 5% 7% 7%
Live Music 5% 6% 3% 5% 6% 5% 4% 3% 4% 6% 5%
Medical/Health/Doctor Visit 1% 5% 8% 2% 2% 2% 4% 1% 3% 2% 1%
Boating/Sailing 5% 5% 7% 4% 4% 2% 5% 4% 2% 4% 4%
Anniversary Celebration 4% 4% 5% 6% 6% 8% 9% 2% 6% 8% 3%
Fishing 5% 4% 6% 4% 6% 3% 3% 5% 0% 3% 3%
Holiday Celebration 5% 4% 6% 6% 5% 7% 4% 6% 7% 13% 5%
Parks (national/state, etc.) 9% 4% 5% 7% 8% 7% 9% 7% 4% 5% 6%
Wedding 2% 3% 5% 3% 3% 3% 3% 1% 8% 3% 4%
Historic Sites 9% 3% 5% 12% 12% 14% 6% 11% 6% 20% 8%
Museums, Art Exhibits, etc. 7% 3% 4% 9% 11% 10% 4% 7% 2% 10% 7%
Festival/Fairs 4% 3% 4% 4% 5% 5% 3% 4% 3% 3% 4%
Movies 4% 3% 4% 4% 5% 2% 5% 2% 2% 8% 4%
Wildlife Viewing (birds, whales,
3% 3% 4% 2% 2% 2% 4% 2% 1% 2% 2%
etc.)
Spa/Wellness 2% 3% 1% 2% 2% 3% 0% 2% 1% 1% *

55
Visitor Profile / Activity Participation

Top Activities in the Destination
NJ w/o Atl
U.S. NJ Comp Set NY PA MD VA CT MA OH
City
Amateur Sports
4% 3% 2% 5% 5% 5% 5% 5% 2% 3% 10%
(attend/participate)
Hiking 10% 3% 4% 9% 13% 8% 8% 8% 4% 8% 4%
Show: Boat, Car, Home 1% 2% 4% 1% 1% 2% 2% 1% 1% 2% 1%
Camping 4% 2% 3% 4% 7% 3% 5% 2% 3% 3% 3%
Bicycling 4% 2% 3% 4% 6% 2% 7% 3% 2% 3% 5%
Golfing 3% 2% 3% 3% 5% 2% 4% 2% 1% 1% 6%
Water Sports 2% 2% 3% 1% 2% 1% 1% 3% 1% 1% 1%
Theme/Water Parks 5% 2% 2% 4% 3% 3% 2% 6% 1% 1% 8%
Theater/Dance Performance 2% 2% 1% 3% 4% 3% 0% 2% 1% 1% 1%
Reunion/Graduation 2% 2% 2% 3% 3% 4% 2% 1% 1% 5% 1%
Zoo/Aquarium 3% 1% 2% 2% 3% 2% 1% 3% 1% 2% 2%
Other Personal Celebrations 2% 1% 2% 2% 3% 3% 1% 2% 3% 3% 1%

Tennis 1% 1% 2% 1% 2% 0% 2% 1% 0% 0% 1%
Funeral/Memorial 2% 1% 2% 2% 4% 1% 4% 1% 2% 1% 3%
Professional Sports Event 2% 1% 1% 2% 2% 3% 2% 1% 0% 4% 6%
Business/Work 2% 1% 1% 2% 5% 1% 0% 1% 2% 2% 2%
Winery/Distillery/Brewery Tours 3% 1% 1% 3% 3% 3% 2% 4% 0% 1% 3%
Eco/Sustainable Travel 1% 1% 1% 1% 1% * 1% 3% 0% 2% 0%
Real Estate (buy/sell) 1% 1% 1% 1% 1% 1% 0% 1% 1% 0% 0%
College Sports Event 1% 0% 1% 1% 2% 1% 0% 1% 0% 1% 1%
Service/Volunteerism/Charity 1% 0% 1% 1% 2% 0% 1% 0% * 0% *
Extreme/Adventure Sports 1% 0% 0% 1% 2% 1% 1% 1% 0% 2% 0%
New Jersey Activity Index

424
• The activity index uses the US to determine the
average of 100 and anything above is an activity
354 that travelers in New Jersey are more likely to do
than visitors to the US.
• The Index is different from the share of
participation in that it only reflects a traveler’s
propensity to participate in an activity, relative to
the propensity for average US destinations.
198
154 145 142

131
114 111 109 108
U.S. Activity Participation = 100 97 95
Gambling Medical/ Show: Boat, Beach/ Nightlife Wedding Spa/ Culinary/ Live Music Tennis Boating/ Anniversary Visit Friends/
Health/ Car, Home Waterfront Wellness Dining Sailing Celebrations Relatives
Doctor Visit

New Jersey Activity Index (cont.)
• The activity index uses the US to determine the

average of 100 and anything above is an activity
that travelers in New Jersey are more likely to do
than visitors to the US.
• The Index is different from the share of
participation in that it only reflects a traveler’s
propensity to participate in an activity, relative to
the propensity for average US destinations.
U.S. Activity Participation = 100

92 87 84 83 80 80 71 70 70 68 67 64 60
Fishing Holiday Reunion/ Shopping Theather/ Wildlife Birthday Festival/ Fairs Movies Water Sports Real Estate Service/ Amateur
Celebration Graduation Dance Viewing Celebration Volunteerism/ Sports
Performance Charity

58 Visitor Profile / Accommodation
Accommodation Type: U.S., New Jersey, and Comp Set

Hotel/Motel Other Paid Non-Hotel Friend/Relative's Home (Non-Paid) Other Overnight (Non-Paid)
U.S. 54 26 16 1
New Jersey 60 20 13
Comp Set 54 21 20 1
New York 54 23 17 1
Maryland 45 24 27
Virginia 56 21 21 1
Connecticut 59 15 22
Ohio 59 19 20

59 Visitor Profile / Accommodation
New Jersey Accommodation Type Comparison Stays Based

Stay-Dollars Based
56 56
33
21
17
7
0 0
Hotel Other Paid Non-Hotel Friend/Relative's Home (Non-Paid) Other Overnight (Non-Paid)

60
–3–
APPENDIX
61 Visitor Profile / Glossary
Household Count Average Party Per Stay Spending

The number of unique respondents responding to the survey Includes reported expenditures of all travelers (including
who visited the destination during the travel year. transportation expenditure) who spend more than $1 on their trip to
or within the destination. Individual averages for subgroups of
Stays variables, such as accommodation types or activities might be
Stays represent the number of distinct groups of travelers higher than the total average party per stay spending for a
(travel parties or groups) visiting a destination on a trip, destination because the travelers’ spending is included only in
regardless of the number of people within the travel group. those subgroups of variables to which the respondent replied.
Person-Stays Traveling Party
The total number of people or visitors that traveled to your Children Present: Is defined as one or more adults accompanied by
destination, regardless of the length of their stay. one or more persons under age 18. The child necessarily has to live
in the household.
Person-Days
The total number of days that all visitors contributed to your MM/FF: Include either two females or two males from different
destination. households traveling together.
Trip-Dollars Generations
Using the Trip-Dollars weight shows the monetary Millennial (1981-1996), GenX (1965-1980), Boomer (1946-1964),
worth/contribution of travelers to a destination’s economy Silent/GI (before 1945)
as opposed to the contribution of number of trips or number
of days spent at the destination. Lifestage Definitions
Lifestage Head of HH Age HH Income Children <18 in HH
Room-Nights Young & Free 18-34 years Any No
The number of nights spent in a room, regardless of the
Young Family 18-34 years Any Yes
number of people staying in the room. Mature & Free 35-54 years Any No
Stay Expenditures Moderate Family 35-54 years Under $75K Yes
Combines per-person spending with Person-Days to Affluent Family 35-54 years $75K+ Yes
calculate the money spent on each stay to your destination. Moderate Mature 55+ years Under $60K No
Affluent Mature 55+ years $60K+ No

62 Visitor Profile / Statistical References
Confidence Interval
The confidence interval table indicates how well the data, based on a sample, reflects the entire population of travelers. The smaller the
interval, the more relevant the data and the greater confidence we have that the sample number represents the population. Percentage
Findings in Report or Data Tables as follows:
Sample Size At or near At or near At or near At or near At or near

for 2022 2% or 98% 5% or 95% 10% or 90% 25% or 75% 50%
U.S. Overnight Leisure 24,624 0.1% 0.2% 0.3% 0.4% 0.5%
New Jersey 683 0.6% 1.2% 1.7% 2.4% 3.1%
NJ w/o Atl City 473 0.8% 1.4% 2.0% 2.9% 3.8%
New York 1,780 0.4% 0.7% 1.0% 1.5% 1.9%
Pennsylvania 870 0.6% 1.0% 1.5% 2.1% 2.8%
Maryland 453 0.8% 1.4% 2.0% 2.9% 3.9%
Virginia 728 0.6% 1.1% 1.6% 2.3% 3.0%
Connecticut 211 1.1% 2.1% 3.0% 4.3% 5.6%
Massachusetts 607 0.7% 1.2% 1.8% 2.5% 3.3%
Ohio 699 0.6% 1.1% 1.6% 2.4% 3.1%
Significance Testing
The chart below compares two proportions from different samples for statistical significance.
Instructions: Enter the proportion for each sample and sample size in the appropriate cells in the data input section, using the Z Score
Table, compare the resulting Z score with the Z score corresponding to your desired confidence level. If the resulting Z score is greater than
the table Z score, the difference between the two proportions is statistically significant. If the resulting Z score is lower, there is no
significant difference.
Data Input Sample 1 Sample 2 Resulting Z Score Z score Confidence Level
Proportion 6.0% 7.0% (+/-) 1.96 95%
Sample Size (n) 783 865 -0.82 (+/-) 1.64 90%

Chelsea Bachman
Senior Research Account Manager
cbachman@mmgyintel.com
MMGYINTEL.COM

2022 Overnight Leisure Visitor Profile Study

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New Jersey

Focus on New Jersey’s Core Customers

Focus on your opportunity

New Jersey Historical Trends in Visitation Visitor Volume

2022 – both up between 18 and 25 percent

similar rate (18%) as the average U.S.

• $18.4 Overnight Leisure – 25%

Segment: Total Volume (%)

this continues to change.

We see a similar trend for spending. While both segments

Segment: Total Volume (%)

Market Share of U.S. Leisure Travel Stays Person-Stays Person-Days Stay-Dollars

Source: 2022 PERFORMANCE/MonitorSM

Competitive Market Share

Source: 2022 PERFORMANCE/MonitorSM

Who Are New Jersey’s Overnight Leisure Visitors?

How Do New Jersey’s Overnight Leisure Visitors Compare?

New Jersey Average U.S. Competitive Set

Source: 2022 PERFORMANCE/MonitorSM

New Jersey Origin States

Greater Atlantic City 46.3% Where Do New Jersey’s Visitors Go?

Source: 2022 PERFORMANCE/MonitorSM

$213 avg. $211 avg. $203 avg. $180 avg.

Source: 2022 PERFORMANCE/MonitorSM

What Type of Accommodations Do They Stay In?

New Jersey New Jersey Without Atlantic City

Non-Paid Mid-Level Non-Paid Mid-Level

Source: 2022 PERFORMANCE/MonitorSM

Who Do They Travel With; How Long Do They Stay?

Compared to 2021, we saw an increase in the average travel party size 30

Source: 2022 PERFORMANCE/MonitorSM

2. Beach/Waterfront • Wedding (1.4 times)

How Do New Jersey Visitors Rate The State?

Overnight Leisure visitors report higher average satisfaction (8.78) with

Source: 2022 PERFORMANCE/MonitorSM

100 Satisfaction and Value ratings may be combined

Source: 2022 PERFORMANCE/MonitorSM

20% 20% 20%

Business Leisure Day Night Night Leisure

Segment: Total Volume (%)

85% Direct Spending

Business Leisure Day Night Night Leisure

Segment: Total Volume (%)

8.1 8.6 8.7 8.6 8.2 8.9 9.3 7.2 7.7

Segment: Total Volume (in Millions)

New Jersey U.S.

Segment: Total Volume Person-Stays (% change)

New Jersey Direct Spending Volume Night Business

592.7 611.5 589.0 561.8 533.3 592.3 622.0 742.0

Segment: Direct Spending (in $ Millions)

New Jersey U.S.

Segment: Direct Spending (% change)

Segment: Overnight Leisure (%) ● n=683 household count

Age Distribution: U.S., New Jersey, and Comp Set

50 NJ w/o Atl City 24 31 45

Segment: Overnight Leisure Person-Stays (%) ● n=683 household count

Racial Distribution: U.S., New Jersey, and Comp Set

NJ w/o Atl City 85 10 3 3 2

Segment: Overnight Leisure Person-Stays (%) ● n=675 household count

86.0 85.0 88.0

14.0 15.0 12.0

Segment: Overnight Leisure Person-Stays (%) ● n=678 household count