NBL EDUCATION SYSTEM INC.

Mindanao Drive, Macaria Village Stage V

San Francisco, City of Biñan, Laguna
Senior High School Department

COURSE OUTLINE
School Year 2023-2024

PRINCIPLES OF MARKETING
FIRST QUARTER
WEEK DATE DAY TOPICS

UNIT 1 – MARKETING PRINCIPLES AND

STRATEGIES
AUGUST 14 MONDAY
LESSON 1: THE CONCEPT OF MARKETING
WORKSHEET#1
1
PRACTICE AND FEEDBACK
AUGUST 16 WEDNESDAY
WORKSHEET#2

AUGUST 18 FRIDAY MASTERY CHECK (QUIZ #1)

AUGUST 21 MONDAY HOLIDAY – NINOY AQUINO DAY

LESSON 2: GOALS IN MARKETING

AUGUST 23 WEDNESDAY
2 WORKSHEET#3

PRACTICE AND FEEDBACK

AUGUST 25 FRIDAY
WORKSHEET #4

AUGUST 28 MONDAY HOLIDAY – NATIONAL HEROES DAY

LESSON 3: TRADITIONAL APPROACHES IN

AUGUST 30 WEDNESDAY MARKETING
3
WORKSHEET#5

PRACTICE AND FEEDBACK

SEPTEMBER 1 FRIDAY
WORKSHEET#6

LESSON 4: CONTEMPORARY APPROACHES IN

SEPTEMBER 4 MONDAY MARKETING
WORKSHEET#7
4
PRACTICE AND FEEDBACK
SEPTEMBER 6 WEDNESDAY
WORKSHEET#8

SEPTEMBER 8 FRIDAY RECALL OF PAST LESSONS (POINTERS)

5 SEPTEMBER 11 MONDAY REVIEW QUIZ

 SEPTEMBER 13 WEDNESDAY
1ST MONTHLY TEST
SEPTEMBER 15 FRIDAY

UNIT 2: CUSTOMER RELATIONSHIP:

CUSTOMER SERVICE
SEPTEMBER 18 MONDAY LESSON 1: THE CONCEPT OF RELATIONSHIP
MARKETING

6 WORKSHEET#9

PRACTICE AND FEEDBACK

SEPTEMBER 20 WEDNESDAY
WORKSHEET#10

SEPTEMBER 22 FRIDAY NO CLASSES – ACQUAINTANCE PARTY

LESSON 2: CUSTOMER VALUE

SEPTEMBER 25 MONDAY
WORKSHEET#11

7 PRACTICE AND FEEDBACK

SEPTEMBER 27 WEDNESDAY
WORKSHEET#12

SEPTEMBER 29 FRIDAY MASTERY CHECK (QUIZ#3)

LESSON 3: CUSTOMER RELATIONSHIP

OCTOBER 2 MONDAY DEVELOPMENT STRATEGIES
WORKSHEET#13

8 PRACTICE AND FEEDBACK

OCTOBER 4 WEDNESDAY
WORKSHEET#14

OCTOBER 6 FRIDAY MASTERY CHECK (QUIZ#4)

UNIT 3: MARKET OPPORTUNITY

LESSON 1: STRATEGIC MARKETING VS.
OCTOBER 9 MONDAY
TACTICAL MARKETING
WORKSHEET #15
9
PRACTICE AND FEEDBACK
OCTOBER 11 WEDNESDAY
WORKSHEET#16

OCTOBER 13 FRIDAY RECALL OF PAST LESSONS (POINTERS)

OCTOBER 16 MONDAY REVIEW QUIZ

10 OCTOBER 18 WEDNESDAY
1ST QUARTERLY TEST
OCTOBER 20 FRIDAY

Prepared by: Checked by:

Miguel Angelo L. Villanueva Marielle Alystra S. Aban

Subject Teacher Science Coordinator