UX Research &

Synthesis
Personalized Pet Adoption: Find
Your Perfect Companion
Discover joy in adopting a pet that
aligns with your lifestyle.
Forge meaningful bonds for a lasting
relationship.
Our user-centric approach creates a
seamless, fulfilling adoption
experience.

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 Team Credits

Anurag Xaxa Stephen Coelho Aishwarya N. Chirag Kansal Aravinthan

Bhusare Vasudevan

Role in the Role in the Role in the Role in the Role in the
project project project project project

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 4

Problem Statement

"How might we get a pet based on

our lifestyle and needs?"

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Context & Background
PROBLEM
Current pet adoption process lacks
personalization, hindering optimal matches
and user satisfaction.
SIGNIFICANCE
Enhances Pet-Human Bond: Facilitates
stronger connections and happier pet-owner
relationships.
Promotes Successful Adoptions: Increases the
likelihood of finding the right pet for each
individual's lifestyle and preferences.
CHALLENGES & PAIN POINTS
Overwhelming Choices: Users feel
overwhelmed by extensive options, making it
difficult to find their ideal pet.
Compatibility Issues: Lack of personalized
matching leads to challenges in finding pets that
align with users' lifestyles.
Emotional Investment: Users invest time and
emotions in the adoption process, but unsuitable
matches result in disappointment.
Limited Information: Insufficient or inconsistent
information about pets hampers
decision-making.
 Research
1 Methodologies
Mixed research approach both Qualitative & Quantitative methods

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Research Preview Stack
User persona:

Uncover deep insights, Identify real-world

Key takeaways: challenges, Quantify user preferences, Uncover
trends

For Qualitative data we used Coding system and

Analysis: Thematic analysis techniques
& for Quantitative we calculated Statistics

Adoption Process Familiarity and Experience, Decision

Queries: Factors and Preferences, Barriers and Concerns,
Information and Resources, Adoption Experience and
Satisfaction

Base: Research themes & hypothesis ie Familiarity, Factors

& Compatibility

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Research Themes &
Hypothesis

Familiarity Factors Compatibility

Hypothesis Hypothesis Hypothesis
The majority of young Companionship and Young Indians
Indians are familiar emotional support prioritize pet
with the process of influence pet compatibility with
pet adoption adoption decisions their lifestyle when
among young Indians considering adoption

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Methodologies
Qualitative Research
User Interviews: Conversations
to understand perspectives,
motivations, and pain points
Observations: Directly observe
users' interactions with existing
pet adoption platforms to
identify challenges and
opportunities
Quantitative Research
Surveys: Collect numerical data
to uncover trends, preferences,
and demographics
Data Analysis: Analyze existing
data, such as adoption
statistics or online behavior, to
derive insights and identify
patterns
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Key Takeaways
User Interviews Surveys

😎 🐾 🐾 😎
Willingness
🌟 Social media

🌟
Emotional
and online
connection is Preference to adopt
crucial for
communities
for pets stray/rescued play a key
adoption
suited to animals Prefer small role
Prioritize
urban pets like cats
convenience lifestyles
& user and medium
friendly dog breeds
platforms

🌟 Rely on 😎
Offline
Regional😎
variations 🌟
🐾
events & pet
in adoption
friendly

🐾
mobile apps spaces
rates Young Indians
Desire for influence
show increased
for adoption personalized choices
recommendati Preference interest in
information for moderate
ons and search adopting
filters energy and
playful pets
rescued pets

Observations Data Analysis

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 User Persona
Fictional but representative archetypes of different
users in the context of personalized pet adoption

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 Persona 1
◉ Characteristics: Metro, 18-24, somewhat
familiar with adoption, no previous pet
ownership
◉ Motivations: Companionship, exercise and
physical activity
◉ Preferences: Dogs, medium size, high energy
◉ Needs: Limited knowledge, availability of
time, training and care guides
Adventure Seeker
Asha

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 Persona 2
◉ Characteristics: Tier 2/Tier 3 City Town,
25-34, completely unfamiliar with adoption,
no previous pet ownership
◉ Motivations: Companionship, teaching
responsibility to children
◉ Preferences: Cats, small size, low energy
◉ Needs: Lack of knowledge, family approval,
information about different breeds

Caring Kumar

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2 Research Synthesis
Let’s combines and analyzes studies for insights

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 Personalized Pet Pet Store Visits and Pet Ownership and Stray Animals and
Adoption Research Relationships Animal Welfare
importance
visiting pet pets seen as presence of previous
need for a of training
interest in stores to researching companions local animal experiences
user-friendly and
finding explore pet online while for stress welfare of adopting
platform socializing
personalized options in-store for relief and organization or rescuing
pets
pet better deals exercise strays
inquiries
sharing providing
about the interest in connect with
Interest in adoption for stories of the food and desire to
temperamen store staff other pet
finding the stray animals emotional water to help and find
t& expertise owners for
right pet for bond with strays homes for
compatibility and care for advice and
their lifestyle reliable their pets stray animals
of pets pets play
information observing considering
pet
on pet health interactions comparing discussing the
consideratio grooming discussion
and between prices and the challenges of
n of breed or and on creating
vaccination pets and quality of pet challenges & caring for
specific pet healthcare safe spaces
store staff supplies rewards of stray pets
characteristi desire to services for stray
pets
cs provide a expressed ways to stray animals animals
loving home concerns involve pets are often in
for a pet in about pet in outdoor need of
need care costs activities medical
attention

Affinity Map

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 Insight Statements
Personalized Decision-Making
Participants seek personalized
pet adoption options,
considering their lifestyle,
preferences, and the desire to
provide a loving home for a pet
in need.
Support and Guidance
Participants value support and
guidance throughout the pet
adoption journey, including
resources, educational materials,
and access to expert advice to
ensure they provide the best
care for their pets
Digital Adoption Preference
Participants have a strong
preference for digital platforms
when it comes to pet adoption,
emphasizing the need for a
user-friendly and robust online
adoption solution.
Social Responsibility
Participants demonstrate a
sense of social responsibility,
expressing interest in adopting
rescued or abandoned pets, and
supporting local animal welfare
organizations
Emotional Connection
Participants prioritizing the
emotional connection and
compatibility with a pet over
other factors such as breed or
appearance.
Trust and Transparency
Building trust through
transparent processes, clear
communication, and verified
information is crucial for
participants when considering
pet adoption.
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 Features &
3 Functions
Some product components and capabilities.

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Features & Functions

Features: Functions:
Pet listings Displaying available pets, enabling
users to search and filter pets
Search filters
Suggesting compatible matches
Matching algorithm
Allowing users to submit adoption
Adoption application applications
Facilitating communication between
Messaging system.
users and adoption agencies

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Thanks!
Any questions ?

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