Professional Documents
Culture Documents
of a
L eg a cy
We a r e
Cont e n t
A THE CAMPUS DETAILS SLIDE 3
D POSITIONING SLIDE 17
ENTERTAINMENT SERVICING
THE CONVERSION OF
NL A Approximately 1 20,000 s q ft
15 mins
from Gombak
DUKE Highway
DUKE Highway
MRR2 Highway MRR2 Highway
SUKE Highway
AKLEH Highway
SUKE Highway
Jalan Ampang
5 mins
Jalan Kerja Ayer Lama
From KLCC
SUBJECT SITE
15 mins 20 mins
From Cheras/Kajang from Cheras
mp u s
The Ca
I N AN D O UT O F C AMP US
15 MINS
FROM K LCC
d)
un
15 M IN S
bo
FROM G OM BAK
thu
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ort
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A M PA N G
WA
GH
und
HI
R2
JALAN KER
MR
J A A IR L A M
)
15 M IN S
FROM CHER A S / K A JANG
o u r h o o d
Ne ig h b SH O PP I N G M A L L S
THE RIVALS Malls that are within a 5 Mins & 10 Mins drive time
SHOPPING MALLS
Road Access
C
Ca l l i ng
DEMOGRAPHICS &
TA RG E T M A R K E T
S ho p p e r s
p r of i l e
THE CONSCIOUS
SUBURBAN
m a r k e t
T a rg e t
C ATCHMENT 5 to 10 minutes
CATCHMENT
MAKE-UP MONTHLY
MALAY 60% HOUSEHOLD INCOME
CHINESE 22%
EXPATRIATES 12% MID UPPER (WITHIN 5 MIN)
YOUNG WORKING ADULTS 22.3% MIDDLE (WITHIN 10 MIN)
FAMILIES WITH CHILDREN 68.3%
r ap h i cs
Demog
TR ADE ARE A Based on cumulative drive time
30-3 9 40-49
9 1 4 .7 % 14. 3% 50
-2 -5
20 % 11. 9
. 3 7%
22
INDIAN
0, 000 - 11,0
1 00
9
60 .0%
E OT
-1
6 .9 %
ES
M
%
-6
10
HE
5
IN
.4
9
H 0. RS
14
C .7% 9%
30 10-15
1, 333,688 MINUTES
0-9
2%
a b o4 %
70 ve
Y
4.
LA
C I T0 . 7 %
NOIZEN
.8%
13.
&
1
MA
N-
50
0-15
UTES
MIN
PRIME
DRIVE
R M11,
000
M AL AY
60. 5%
CITIZ EN
TIME
M F
1 7. 5%
TIME
NON -
5 0. 7 49. 3
% %
MIN
ES
MIN
ES
5-
0- U
-5
0
0
-5
0
65
13,
UT
CHI
ERS
TE
0
UT
N
5
MI TE
22 .0
00
U
%
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,15
MI
OTH
S
7,
0.8
93 77
0-
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%
E
0
2,0
2,0
IN
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A
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DI
4.
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AN
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OT
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C IT IZ E- M A L AY 17
N
1 1 .6 % 59%
of B a
Sports
L B
↔
Food
Activity
O
SOU
DY↔
↔
COMMUNIT Y &
POSI TIVIT Y
MI D
Participation
Togetherness
Happiness
N E XPERIENCE &
REC ALIBR ATION
Loving every moment
Leisure
Relaxation
Enrichment Activities
O
SOU
DY↔
n d i s e
↔
a
MI D
c h
N
Me r
o r i e s
Categ
SPORTS & AC TIVITIE S
DAILY E SSENTIALS
e v e r ag e
n d B
Food a
PRE M IUM C A SUAL Casual Dining, Hangout Place Dessert & Snacks, Food Retail
d h ea l t h
s s a n
Wellne
INNER & OUTER BE AUT Y Physiotherapy, Reflexology, Nail Spa, Hair Salon
a r ni ng
Le
CRE ATIVIT Y Arts & Crafts, Design Studio, Music & Dance, Cooking & Baking
s ent ia l s
ily Es
Da
E A SY Supermarket, Services, Pharmacy, Convenience Store
La y o u t
P lans
THREE LEVELS
AND A LOOKOUT
3 LEVELS
e r v ie w
Ov
Game Cou rt
Community Space
The Daily
Market
The Middle Tu rf
2nd drop-off
to retail space
and community
The Field Theatr e area
Gr o u n
Low er
First Welcome
As you walk in
The Field
The
Middle QRA
Tu rf
Theatr e
The Daily
Market
First
Drop-off Second
Drop-off
Fi r st
The Lo
The Look out