METHODOLOGY

Research Design
The study framework was established to address our hypotheses in relationship
between the variables. Although many methods can be applied to different types of
research, the researchers used the method of quantitative and correlation research.
Quantitative research is defined as a systematic investigation of phenomena by
gathering quantifiable data and performing statistical, mathematical, or computational
techniques. Quantitative research collects information from existing and potential
customers using sampling methods and sending out online surveys, online
polls, questionnaires, etc., the results of which can be depicted in the form of numerical.
After careful understanding of these numbers to predict the future of a product or service
and make changes accordingly.

Correlational research is a comparison between two entities is

invariable. Correlation research is conducted to establish a relationship between two
closely-knit entities and how one impacts the other and what are the changes that are
eventually observed. This research method is carried out to give value to naturally
occurring relationships, and a minimum of two different groups are required to conduct
this quantitative research method successfully. Without assuming various aspects, a
relationship between two groups or entities must be established.

Profile of the Respondents

The students, employees, jobless, and sellers who live in Las Pinas City will be
the focus of this study. Above the age of 18 to 45 years old. They are suitable to
participate as our study's resource individuals because they are now in puberty and
have used a variety of cosmetic products. Minimum of 80 and maximum of 100
respondents. In order for them to be able to respond to the questions given by
researchers in a previous study. Respondents will be asked to fill out a google form to
complete the survey.
Data Gathering Method and Procedure

  Research Instrument is a tool used to collect, measure, and analyze data related
to your research interests. A survey questionnaire will be applied in our research to find
and answer the data that the study requires. We researchers have only one week to
collect data, therefore on the first day, we will construct a technical questionnaire and
organize it. The researcher will seek and choose their respondents around Las Pinas
City. On the second day, And the survey questionnaires will be sent via Google Form on
the remaining days of the week.

Strongly Neither Strongly

LEVEL OF USABILITY Disagree Agree
Disagree Agree Agree
OF PRODUCTS 2 4
1 3 5
The products are
effective to the skin
The products are
efficient to use
The product gives a
perfect a perfect amount
of satisfaction when you
are using it

Strongly Neither Strongly

Disagree Agree
LEVEL OF TRUST Disagree Agree Agree
2 4
1 3 5
Product Labeling such as
complete claims such as
labeling the procedure,
ingredients,
manufacturing date and
expiration date is a must
to ensure that the product
are safe and to ensure
that it is from high quality
ingredients
I prefer to buy in a well –
known brand or store 
The endorser helps me to
choose which brand I
must try

LEVEL OF Strongly Neither Strongly

Disagree Agree
CUSTOMERS Disagree Agree Agree
2 4
PERCEPTION 1 3 5
You are persuaded to
buy cosmetics because
of sales, freebies and
coupons

Your purchasing decision

is influenced through
product promotion.

Facebook, Instagram,
Tiktok, and YouTube are
examples of social media
networks that help me
learn more about the
things I want to buy and
so influence my decision
to buy
 The procedure the researchers came up in order to approach the respondents is
with the use of social media and messaging apps like, Facebook and Messenger. The
researchers also encourage the respondents to share the survey to the people they
know who are also consumers and sellers of cosmetic products that resides in Las
Pinas.

Statistical Treatment

Table 2: Statistical Analysis to respond to each Statement of the Problem

Statistical
SOP Information
Analysis
1 Profile of the Respondents Frequency Table

2 Level of Usability of Online Cosmetic Products

3 Level of Trusts of Online Cosmetic Products

Means and
The difference in the perception of consumers in Standard
online local cosmetic products based on the Price Deviation Table
4
Intention, Price Promotion, and the consumers’
Product Knowledge.

The significance between the level of usability in the

5
cosmetic products and the costumers’ perception.

The significance between the relationship of the level of

6
trust and the customers’ perception.
 Table 3: Interpretation of Mean Values

Rate Numerical Range Categorical Response

5 4.51- 5.00 Strongly Agree

4 3.26- 4.50 Agree

3 2.51- 3.25 Neutral

2 1.76- 2.50 Disagree

1 1.0- 1.75 Strongly Disagree