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  • Generally Asked Questions Question 1

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    Awais Sharif
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    Exploratory research investigates problems that are not clearly defined to answer "why" questions, while descriptive research describes the characteristics of a phenomenon to answer "what" questions. For example, descriptive research could study the purchasing patterns of customers in Lahore for a clothing brand to answer "what" their patterns are, while exploratory research could examine why customers in Lahore purchase a particular brand to answer the "why" question.

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    Exploratory research investigates problems that are not clearly defined to answer "why" questions, while descriptive research describes the characteristics of a phenomenon to answer "what" questions. For example, descriptive research could study the purchasing patterns of customers in Lahore for a clothing brand to answer "what" their patterns are, while exploratory research could examine why customers in Lahore purchase a particular brand to answer the "why" question.

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    3 views1 page

    Generally Asked Questions Question 1

    Uploaded by

    Awais Sharif
    Exploratory research investigates problems that are not clearly defined to answer "why" questions, while descriptive research describes the characteristics of a phenomenon to answer "what" questions. For example, descriptive research could study the purchasing patterns of customers in Lahore for a clothing brand to answer "what" their patterns are, while exploratory research could examine why customers in Lahore purchase a particular brand to answer the "why" question.

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    GENERALLY ASKED QUESTIONS Question 1: What is the key difference between exploratory and

    descriptive research with examples? Answer: An exploratory research is the investigation of a problem
    which is not clearly defined and answers the 'why' element of a question. While in descriptive research
    we describe the characteristics of a phenomenon under study by answering the 'what' element of a
    question. For example, a researcher wants to investigate the purchasing pattern of a clothing brand so in
    order to answer the question 'what is the purchasing pattern of customers in Lahore'; he conducts
    descriptive research. While in order to study the 'why the customers of Lahore purchase a particular
    clothing brand?' he conducts exploratory research

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