SHS

PRACTICAL RESEARCH 1
Quarter 1 - Module 6
Quality over Quantity?
Practical Research 1
Quarter 1 – Module 6– Quality over Quantity?

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Regional Director: Gilbert T. Sadsad

Assistant Regional Director: Jessie L. Amin

Development Team of the Module

Writer: Romadel C. Gonzalo

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Reviewers: Lany M. Abainza and MASBATE CITY DIVISION
(headed by Jeanette M. Romblon)
MODULE 6
Quality over Quantity?
(Characteristics, Strengths and Weaknesses, and Types of Qualitative Research)

Hi there! I am so happy to have you back in our class.

Today is another fun and exciting time to learn new concepts and
develop your skills in research.
In this module, you will know about qualitative research.
So, let’s get started!

Specifically, after working on this module, you should be able to

describe the characteristics, strengths, weaknesses, and kinds of qualitative research.

YOUR READINESS CHECK

MATCHING: Inside the box are words that correspond to the descriptions below. Write
your answer on your answer sheet.

Active, Powerful and Forceful Abounds with Words and Visuals

Qualitative Research Internal Analysis
Quantitative Research Diverse Data in Real-life Situations

1. This characteristic of research proves that research can influence society.

2. This characteristic of research greatly describes the things around us.
3. This characteristic of research makes us understand ourselves more.
4. This characteristic of research becomes a lens of the real life.
5. This type of research mainly focuses on obtaining knowledge in terms of views
and perspectives.

If you are done answering, check your work and look at the answers
in the Answer Key on page 9. Then, come back to this page.

How well did you do in your readiness check?

If you got everything right, Good job! That’s a great start for your
learning adventure. However, if you got 3 and below, don’t worry. I
am here to help you. All you have to do is go along this module and
practice all the activities. Also, don’t forget to give it best. Let’s go!

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 YOUR VOCABULARY BUILDER

As you go through the lesson, you will encounter some words which are crucial in
understanding the module. Take some time to understand their meanings.

1. Research
- a systematic investigation or inquiry to discover or revise facts, theories,
applications, etc.
2. Qualitative Research
- a market research method that focuses on obtaining data through open-ended
and conversational communication. This method is not only about “what” people think
but also “why” they think so.
3. Strength
- the quality or state of being strong; bodily or muscular power; vigor.
4. Weakness
- an inadequate or defective quality, as in a person's character; slight fault or
defect:

Great job!
Now that you are already equipped with some of the needed
information, I think you are now ready to continue with your
learning adventure. Have fun and Good luck!

YOUR INITIAL TASK

For your initial task, try to answer the questions below. Write your answers
on your answer sheet.

1. When you see or hear the word Qualitative Research, what comes into your mind?

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2. Do you think research is important? Why or Why not?
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3. If you are to conduct a research, what problem will you focus on and why?
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YOUR GUIDE

Try to look back at your initial task. It mainly talks about researches, doesn’t it? As
a curious student, you want to know a lot of things around you. You’re still in your
inquisitive stage. Why not take this as an advantage and know more about qualitative
research? Let’s start with an introduction to qualitative research.

What is Qualitative Research?

When we talk about our world views, we usually can not measure this since it’s not
in a quantity. Besides that, it’s more of a view or a perspective and technically not the
standard. However, we may gather these views and calculate the people who have the
same perspective. Obtaining world knowledge in this manner directs us to do a research
called Qualitative Research. This is a research type that puts high value on the views,
perception, and opinions of people.

A qualitative research can also be subjective, especially if you are trying to prove
a point as a researcher. In a qualitative research the reality is conditioned by society and
people’s intentions are involved for cause-effect relationships. Let’s have a dose on the
characteristics of this type of research. Take a look at the infographics on the next page.

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 Do these characteristics draw you more into qualitative research? Well, every type
has its own advantages and disadvantages. Though it’s practical, it has pros and cons.
Let’s take a look at them.

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Advantages/Strengths of Qualitative Research
1. It adopts a naturalistic approach to its subject matter. The subjects of the research
will base it to what they think is meaningful.
2. It promotes an understanding of human behavior.
3. It is instrumental for positive societal change.
4. It revives the value of respecting people’s individuality.
5. It is a way to interpret social interactions.
6. It increases the researcher’s interest since it involves his attachment to the subject.
7. It offers multiple ways or methods to conduct a study.
Disadvantages/Weaknesses of Qualitative Research
1. It involves the researcher’s subjectivity.
2. It is hard to know the validity or reliability of the data.
3. Its open-ended questions yield “data overload” that requires long-term analysis.
4. It is time-consuming.
5. It involves several processes, which results greatly depend on the researcher’s
interpretation.
Did you already grasp the different strengths and weaknesses of qualitative research?
Keep in mind that most things have their own pros and cons. It doesn’t mean that they
are ineffective.
It was mentioned that one of the characteristics of a qualitative research is that you
can go on with multiple methods and procedures to do it. Let’s have a look at the types
of qualitative research.

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 Now that you have an idea on the different types of qualitative research, let’s have
more activities to gather information on what you learned.

YOUR DISCOVERY TASKS

Explain the concepts you have learned by answering the following

questions. Write your answer on your answer sheet.

1. How is Grounded Theory different from other qualitative research methods?

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2. In your own opinion, what is the most important characteristic of qualitative
research and why?
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Name the type of research best suited for the following topics
1. Grade 11 Science Text Book
2. Student Activism Since the Marcos Era
3. Effect of Covid-19 Pandemic to Students’ Mental Health
4. Social Media as a Learning Tool
5. The Mangyans’ Burial Practices.

Congratulations for making it through your Discovery Tasks!

How well did you get the answers?
Were you able to answer everything?

To check if you got them all right, just go to the Answer Key on page
10.

If you got 5-7 correct answers, Good job!

If you got lower than 4, that’s okay. Keep on going and never give up.
Now, let’s see how much you’ve learned.

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 LET’S SUM IT UP

Qualitative Research is a research type that puts high value on the views,
perception, and opinions of people. It has its own characteristics that can be also its own
strengths and weaknesses.
Moreover, there are different types of qualitative researches. These are the
following:
a. Case Study
b. Ethnography
c. Phenomenology
d. Content and Diverse Analysis
e. Historical Analysis
f. Grounded Theory

These methods can be used together since qualitative research can be

multimethod.

YOUR FINAL TASK

Think of a research topic that will best suit the different kinds of qualitative
research. Write your answer on your answer sheet.
a. Case Study
b. Ethnography
c. Phenomenology
d. Content and Diverse Analysis
e. Historical Analysis
f. Grounded Theory

YOUR REINFORCER
Do you think qualitative research is more advantageous in studying the
present educational problem of the Philippines noting that we are in a state of
pandemic? Why or why not? Write your answer on your answer sheet.
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 YOUR REFLECTION/S

What is the importance of qualitative research?

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Great job!
I am so happy to see you learn and accomplish all the
activities. Keep up the good work and see you on our next
learning session. Take care!

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 References

Baraceros, E. L. (2016). Practical Research I. Sampaloc, Manila: Rex Book Store.

Biz Fluent. (n.d.). Retrieved from Biz Fluent: https://bizfluent.com/info-8603054-
qualitative-business-metrics.html
Dictionary.com. (n.d.). Retrieved from Dictionary.com: dictionary.com

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 Answer Key

YOUR READINESS CHECK:

(In any order)

Elaborated, Timely, Flexible, Targeted, Can Be Explained

DISCOVERY TASKS:
Activity 1:
1. The grounded theory method tries to explain why a course of action evolved
the way it did. It is oftentimes only discovered while a study is being made.
2. Answers may vary

Activity 2:
1. Content and discourse analysis
2. Historical Analysis
3. Case Study
4. Case Study/Grounded theory
5. Ethnography

FINAL TASK:
Answers may vary

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