GENRES

GENRE
•French word which means
“kind” or “class”
•Original Latin word “genus”
means a class
 GENRE
•News
•Information
•Education
•Entertainment
•Advertising
 NEWS
•Stories that have critical
importance to community and
national life
 JOURNALIST
•Objective
•Comprehensive
•Bias-free
DIVISION OF NEWS STORIES
•Hard or straight news
•Feature
•Soft news
•Investigative news
•Opinion
 HARD NEWS
•Usually found in the first
page of a news paper or
makes up the headline of a
regular episode of
primetime news
 HARD NEWS
•values two elements
•Seriousness
•Timeliness
 SERIOUSNESS
•Topics or issues that are
critical to the lives of the
community and the body
politic
 TIMELINESS
•Stories that cover current
events
•Peace negotiation
•Outbreak of war
•Significant public statement
 SOFT NEWS
•Lifestyle news, travel news,
articles offering the best
wat to do something
 FEATURE
•Extensions of soft news in a
sense that the human interest
angle is played up and
presented in a longer and
elaborate format
EDITORIALS AND OPINIONS
•Express an individual or
organizational or
organizational point of view
on a specific issue
 INVESTIGATIVE REPORT
•Investigative reporting has a very
specific relation tom power
because it focuses in finding,
reporting, and presenting the news
which the authorities conceal
 ADVERTISEMENT
•Messages created to sell a product
or a service.
•Commercial in nature, information-
laden, advancing a cause, or an
advocacy
 HARD SELL
•Mostly commercial in nature
and utilize explicit messages to
get the consumers to purchase
a product or patronize a
service.
 SOFT SELL
•Associative in nature
•A major soda company
associates its product with the
happiness derived from family
togetherness
 INFORMERCIAL
•information and commercials
•Combine the need to inform or
educate and the intent to sell a
product
 ENTERTAINMENT
•From French word entretenir
which means to hold the
attention, keep busy, or
amused
 ENTERTAINMENT
•Turow (2009), identified four
sub-genres – festivals, gaming,
drama, and comedy
 FESTIVAL
•2 ndLevel – Parades
•3 Level – Secular parades
rd

•4 Level – Nonrecurring
th

secular parades
 DRAMA
•2 ndLevel – Workplace
•3 Level – Dramas about
rd

professionals
•4 Level – Hospital dramas
th
 GAMING
•2 ndLevel – Sports
•3 Level – Professional sports
rd

•4 Level – NFL Football

th
 COMEDY
•2 ndLevel – Situation Comedy
•3 Level – Work-based
rd

Comedy
•4 Level – Hospital-based
th

sitcoms
 AUDIENCE
•A group of people exposed
and experiencing media
•Can be physically present at
the event while other are not
 MASS AUDIENCES
•Convenient term applied to
huge numbers of people who
constitute the audiences of
popular and/or mass culture
AUDIENCE FRAGMENTATION

•A term used to describe the

creation of smaller and less
heterogenous