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For the case mentioned in this exercise, I would use three sampling methods.

The first one would be Quota


Sampling, as I think it would be suitable to this case since it is usually used to distinguish individuals
according to specific traits or qualities and the findings from the sample can then be generalised to the
entire population. A relevant category for this type of analysis could definitely be people in university age,
such as 19 - 25, and since the university would like to know who would be eligible to attend their courses,
depending on how much they would like to expand, they could refer to this age range in their province or
extend the research further. This would make it relatively easy to apply this sample, and at the same time,
very money and time-efficient. However, the selection of people inside this sample would necessarily
require a certain type of sample selection before starting interviewing, and that would also mean having to
discuss one by one the areas in which the test would be ran. The fact that the test would not represent the
population as a whole is not necessarily important, since the school is looking specifically for people that
would apply to their courses.

Another possibility would be random sampling, or systematic sampling. In this case though, the population
to be analyzed would not be the whole population of a country, rather “all people still involved in the
academic context”. If it were so, once selected elements are added to the sampling frame, the only thing
left to do would be following a mathematically random procedure or, in the case of systematic sampling,
selecting every Nth participant, and run the test. The positive in this method is that is relatively hassle-free,
being that selecting the participants would be relatively left to probability. The negative could be actually
identifying the population and its geographical position, as well as being able to thoroughly identifying if
people have the characteristics to belong to the population of interest.

FInally, I would say the best option could be Cluster Sampling. Cluster sampling solves two of our main
problems: where identifying geographically apt people to be part of the population from which to draw the
sample may result difficult, dividing them into clusters makes it easier to identify the sampling frame. Also,
it makes it more time and cost-efficient to identify the population we need for the test. It would be much
easier to select and manage a sampling frame from a cluster as a subset of the population, rather than from
the population as a whole. Furthermore, subjects involved in the cluster may also be selected through a
geographically convenient subsectioning, making it even easier to run the test cost and time wise, especially
considering there is no specific list for “people who could be interested in online courses by a certain
university”. The fact that clusters are usually used when referring to compound groups such as schools,
classrooms and universities also fits the type of subject that we would be looking for for this test. However, I
would be very wary of the type of cluster-filtering mechanism used, as a minimally wrong type of sample
filtering would render all the clustering work useless, thus either complicating things and extending
investigation times further, or determining only a partially successful result through the research. Accuracy
would be an extremely important factor in this one.

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