Innovating

for a smarter,
safer world

Axis Communications
www.axis.com
 What do we know about Sweden?

• Population: 10 millions

• 1574 km length from North to South

• 5th biggest country in Europe

• 27 Nobel winners

• 480 days of maternity leave (min 80 for man)

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 Famous companies

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 1996

1959
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 Axis at a glance

2-tier business model Trusted eco-system

Industry leader in video
surveillance*

Network solutions in video

HQ and
surveillance, access control,
intercom and audio systems
founded in
Sweden –
in 1984
3,962 employees in
50+ countries** Part of
Canon
group
1.3 B USD***
Axis Group
Committed to UN Global companies:
Compact 2N

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*Outside of China **Q4 2021 ***Full year 2021, SEK 11.7 B, EUR 1.2 B
 Market leadership built on innovation

W ’
network video
System-on-Chip
(ARTPEC) Axis Zipstream
technology ARTPEC –
The first 8th generation
Axis Lightfinder First network
Axis
2N launches technology audio speaker AXIS Camera
product: an
W ’ ’ Application
IBM print Launch of AXIS
network network Platform –
server Camera Application
camera intercom 4th generation
Platform (ACAP)

1985 1987 1996 1999 2000 2008 2011 2013 2015 2021 FUTURE

First custom W ’ Physical

System-on- access First body worn
video analytics
Chip (SoC) control network camera
running on a
for print camera
servers
W ’
network
camera with
Linux

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 Axis – Part of Canon group

> Axis and Canon > One of top 3 patent

in cooperation since 1995 portfolios globally
> Long-term owner > Component purchasing power

Net sales Employees Net income

$36 B 200,000 $2 B 376 Consolidated
subsidiaries

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 Our offering

Network cameras Analytics Access control Network intercoms Network audio

Video management Video recorders and

Wearables software desktop terminals System devices Accessories

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 Bringing our products to the market – together

Axis solutions
Complete, easy-to-deploy solutions

Axis and partner solutions

Solutions including partner
hardware or software

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 Solutions for all industries

Cities Retail Transportation Critical infrastructure

Education Healthcare Commercial real estate Industrial Data centers

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Discover the Axis Difference
 Our business model

Distributors

Resellers System integrators

End customers

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 Our partner programs

Channel
partners

Application Development
partners

Axis Architect
& Engineering
partners

Technology
partners

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 The Axis Partner Network

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 Our partner programs – over 90,000 partners in 179 countries

More than 80,000

Channel partners

More than 2500

Application Development
partners
Some 4600 Axis
Architect & Engineering
consultants
Technology
partners
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 Axis Channel Partner Program - Three levels of partnership

Authorized Growing
Solution Silver Rewarding
Solution Gold
Open for all
Partner business
Partner loyalty
Partner

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 Axis Channel Partner Program

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 Channel Partner Program Benefits

▪ Enhance margins and Project pricing support

▪ Not For Resale Program [Demo] and Loan Cameras
▪ Marketing and Tech support
▪ Tools
▪ E-news
▪ Training
▪ Ax C mm c ’ Ac my
▪ Online Courses

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 Partner Pages - Your exclusive access

www.axis.com/partner/index.htm
▪ Click on enter partner pages link, log
in, through registered users page and
away you go
▪ W m h …….
leads, marketing, technical solutions,
documents and images, CAD design
tools this is awesome!!!

Your Axis
Contact

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 Partner Page quick guide
I want to do Supporting tools How does it help? Quick link from Partner Page

To secure a project • Project Registration To register project & request for pricing support Tools > Project Pricing

To own a camera • NFR Units To buy a Not-for-Resale product unit at a discounted rate Tools > NFR Units

To do a system • Axis Camera A&E To select tools help partners sell the right product to the right customer • Tools > Axis Camera A&E media
design media online online

To spec in A&E Spec • Tools > Axis Camera A&E media

Full Architect & Engineering specifications in MS Word online

Dimension drawings • Tools > Axis Camera A&E media

P c ’ g hm m online

• EOL End of life products calendar Products & Technologies > End of Life

• MTBF The theoretical average time between failures based on the data for all Products & Technologies > MTBF
individual components in the product. Statements

To learn about • News Announcements on pre-launch products Products & Technologies > News
product update

To look for • Document search Quick search of product images, datasheets and other documents Sales & Marketing > Document
information from Partner Pages Database

• Serial Number Tracker Find manufacturing data for a Axis product by using the serail number Tools > Serial number tracker
of a product.

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 Our Technical Support offer has two parts

After-sales Contact
> Warranty > FAQ
> Extended Warranty > Helpdesk
> RMA – Return material authorization > Chat
> Standard RMA > Phone
> 30-day replacement (DOA)
> Advance RMA
> Out of warranty RMA

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 Axis Technologies

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 Lightfinder Zipstream Forensic WDR

Optimized IR Cybersecurity Sharpdome

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Thermal Imaging Radar Coridor format
Axis Lightfinder

True colors in low light.

Wp_Lightfinder
 See color in low light
0.3-0.1 lux

Capture detail even in very low light

Make dark areas in a scene visible

Get color images even in very low-light

0.02 lux
Capture sharp video of moving objects

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Watching the video

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 Lightfinder at different lux
2.5-0.9 lux 0.9 lux 0.08-0.02 lux

0.02 lux

0.3-0.1 lux = 1 lux at 1 meter

0.1 lux

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 Lightfinder 2.0

Iphone 8

Simulation: AXIS P1375 with Lightfinder 2.0

human eye perception 0.05 lux
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Key elements of Lightfinder
1. Chip

2. Image sensor

3. Lens

4. Filter

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Axis Zipstream

Cut the storage. Not the quality.

Wp_Zipstream
 Axis Zipstream

60 60
60

60 30 30
30 30

60 30
60
60

Dynamic Regions of Dynamic Group of Dynamic Frames per

Interest (ROI) Pictures (GOP) Second (FPS)

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Watching the video

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Axis OptimizedIR

The advanced way to see in the dark.

 Benefits of IR

Discreet surveillance in complete darkness

Suitable for video analytics

Easy installation. One-device installation.

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 inBuilt
Q6125-LE2. a … in IR– No impact of heat

Increasing the heat …

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 Examples of advanced IR

The IR illumination angle automatically

adapts when zooming

Individually dim the LEDs to avoid

reflections from near objects or walls

A directionally discreet IR in a PTZ

dome

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Axis Forensic WDR

Revealing the details you need.

https://www.axis.com/files/whitepaper/wp_wide_dynamic_range_70788_en_1809_hi.pdf
 Forensic WDR
Revealing the details you need.

See details in dark and bright areas of a

scene – at the same time

Get instant forensic value with fewer or no

motion artifacts

Great performance in up to 4K and full frame

rate or 1080p/120 fps

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 Watching the video

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Typical WDR scenes

Entrance doors with daylight outside and a darker environment

inside

Parking garages, tunnels or loading docks with daylight outside and a

darker environment inside

Outdoor scenes with direct sunlight and deep shadows

Office buildings or shopping malls with a lot of reflected light from

windows

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 Axis WDR solutions

Forensic WDR
Our latest and most advanced WDR technology

WDR - forensic capture

A combination of dual exposure and a contrast enhancement method

WDR - dynamic capture

A composite of several images in a rapid sequence, using a different exposure level

WDR - dynamic contrast

Extends the camera’s range, to cover a greater span between the bright and the dark areas in the image

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 Watching the video

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 Axis Sharpdome - Watching the video

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https://www.axis.com/files/whitepaper/white_paper_sharpdome_en_2009.pdf
 Built-in cybersecurity features

 Prevent unauthorized access and

safeguard your system with
 Signed firmware
 Secure boot
 Axis Edge Vault
 Axis Device ID
 Signed video
 Trusted Platform Module (TPM)

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 Cybersecurity threat: Firmware tampering

 Installation of altered applications,

firmware or software

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 Countermeasure: Ensure the device only boots with Axis firmware

 Secure boot – guarantees that the

camera:
 only starts up with non-tampered
firmware
 is clean from malware after a factory
default

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 Countermeasure: Secure device authentication by Axis

 Axis Edge Vault – protects the

c ’ Ax c I :
 ensuring that the user only installs
Axis authorized products on the
network
 reducing the need for manual
configuration

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 Countermeasure: Certified key storage

 Trusted Platform Module (TPM) –

ensures secure storage of all
cryptographic keys and certificates
 TPM used in Axis products meet the
requirements of FIPS 140-2 Security Level
2

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ARTPEC-8

Deep insight

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 Deep learning analytics

 Analytics based on deep learning

on the edge

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 Who made your camera?

OEM?
ODM?

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 Transparency

! “Do you OEM your

security equipment?”

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 Firmware Strategy
• Signed FW, secure boot etc
• Detect compromised FW
• Prevent compromised devices in supply chain
• Network and device authentication (secure storage of keys)

Long Term Support (LTS)

• Life of Device and not just warranty Period
• All Security Fixes
• Maintain 3rd Party integrations

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 If you buy an Axis
camera…

… you get an Axis

camera
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www.axis.com
© 2020 Axis Communications AB. All rights reserved.
 Let’s connect!

Thanh Nguyen Minh Vu

Account Manager Sales Engineer
Nguyen.Thi.Thanh@axis.com Minh.VuAnh@axis.com
0938 522 392 0902 896 030

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