Audio made smart and easy.

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 Agenda

> Sales background & vision

> Roadmap (speakers, accessories, software, ADP)
> Total Cost of Ownership
> Axis IP Audio Features

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 Axis customer profiles & systems
System size
Small Mid-size Large
Business size
(1-30) (30-250) (+250)

Small N/A N/A

Medium N/A

FOCUS
FOCUS
Enterprise 2016

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 Axis market position

Public address Voice evacuation

Stores/shops EN54 / NFP72
Background music
Schools Airports
Stores/shops
Hospitals New buildings
Hotels
Sport arenas
Buildings

Axis 2016
Axis

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 IP Audio security solutions – monitored video and callouts

Step 1
Business profile: Enterprise Retail Transportation Education Smart Cities Critical
Infrastructure
Use case

Monitored video
• Add voice to video
• Make video proactive
• Easier installation
• Use through VMS or VoIP
• Based on VAPIX and SIP

Axis enterprise customers accross all market

verticals

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Roadmap
1) Speakers
2) Accessories
3) Software
4) ADP
 Solutions Roadmap
MKII versions
…
Speakers

(upgraded versions)
Q2-Q3 2018
C3003-E C1004-E C2005
Horn Speaker Cabinet Speaker Ceiling Speaker

…
Accessories

C8033 2N
Audio Bridge Paging Zone Mic

Q1-Q2 2018
…
Software

Remote Control FREE Axis Camera Station Audio Enterprise Manager $$$
volume control + callout Simple paging solution 100 input source + 100 zone
ADP

ADP Solutions for all business sizes

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 Analog solution Axis solution
Network switch

Streaming box

Tone control/
Equalizer

Amplifier

Speaker
=
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 Network Audio from Axis

Everything built-in

Efficient operation

Open standards

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 New products

SIP Mic console C8033 Network Audio Bridge

- Live announcements & pre-recorded messages - Connect analog audio input to Network Speaker system
- 12 buttons / zones - Axis Network Audio to connect to existing analog speaker system
- Total paging system for > 3000 speakers - Bridge to combine Network speaker and analog speaker system
- Audio manager config built in. ”All-in-one” - Mic input & ACAP for running sound analytic applications

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 C8033 Network Audio Bridge

> Why?
– Role in portfolio: Extend and complement Axis Speaker Solution
– Market potential: Broader customer base – including analog systems

> Key Features:

– Audio audio line input - Connect analog music playing devices to Axis audio system
– Analog audio line output - Connect Axis audio system to analog speaker systems

> Key user scenarios

– IP enabling existing analog speaker systems
– Mix analog speaker systems with Axis network speaker solution

> Client segment focus: Retail & Education

> Key vertical focus: Retail

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 Network Callout Microphone

> Why?
– Role in portfolio: Extend and complement Axis Speaker Solution
– Total Audio Solution provider for callouts

> Key Features:

– VAPIX support
– Onvif profile S
– SIP support

> Key user scenarios:

– Live callout for operators
– Live callouts in zones & simple zone management
– Play recorded messages in one zone or many

> Client segment focus: Enterprise

2N product as it is – no development
> Key Vertical focus: Retail & Education
Should be available in Axis pricelist

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 C3003-E, C2005 & C1004-E Network Speakers MARK II

> Why?
– Artpec5 will not perform for future features
– Improved functionality

> Key Features:

– AES67 & AES70 support – open well known network audio protocol in the global Audio Industry
– Echo cancelling – simple intercom functionality for two-way communication
– Horn Speaker temperature specification changed from -20°C to -40°C

> Key user scenarios:

– Integrate to Pro AV standard solution
– Paging solutions (due to low latency)
– Talk back functionality

> Client segment focus: Enterprise

> Key vertical focus: Retail & Education

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 Audio Enterprise Manager solution – DRAFT INFORMATION

> Handle content

– Live voice announcements
– Stream system audio
– Music playlists
– Scheduled audio
– Pre-recorded messages
– Bell sounds
> Handle priority
– Set and manage priority of calls
> Handle routing
– Address and setup speaker zones
> Set up and configure system
> Diagnostic functionality
> 100 sources, 100 zones and 1000 speakers
> User management

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 Solutions for retail

Use cases:
Background music
Scheduled announcements
Live voice announcements
Queue management

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 Solutions for education

Use cases:
Scheduled announcements
Directed call-outs and talkback
Emergency information
Detection

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Total Cost of Ownership
 TCO – Retail store (area 3000ft^2, height 32ft)

> Installation Cost (Capex)

Analog system AXIS Speaker solution

Hardware components Pcs Price/unit Price (USD) Hardware components Pcs Price/unit Price (USD)
Speaker (analog) 6 190 1 140 AXIS C1004-E Network Cabinet Speaker 6 549 3 294
Amplifier 1 600 600 PoE switch 1 200 200
Tone controller 1 350 350
Rack console 1 150 150
Streaming box / Local audio player 1 150 150
2 390 3 494

Installation cost Price (USD) Installation cost Price (USD)

Electrician cost 690 IT technician (installation + test) 400
Audio cables (signal & speaker cable) 450 Network cable 350
Audio technician (sound tuning + test) 300 No tuning/audio expertise needed
IT technician (setup streamingbox + test) 300
1 740 750

Total investment cost 4 130 Total investment cost 4 244

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 TCO – Retail store (area 3000ft^2, height 32ft)

> Operation Cost (Opex)

Analog system AXIS Speaker solution

Daily operation cost (per year) Price (USD) Daily operation cost (per year) Price (USD)
Staff cost turning sound equipment on/off (5min/day) 1 500 No need - automatic/schedule built in (always PoE)
Service cost/external technician (problem solving) 600 No need - no "buttons"
2 100 0

Maintenance Price (USD) Maintenance Price (USD)

Service/checkup & cleaning central audio equipment in rack 600 No need - no central electronics 0
600 0

Total operations cost 2700 Total operations cost 0

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 TCO – Retail store (area 3000ft^2, height 32ft)

> Total cost over a period of 7 years

Analog system AXIS Speaker solution

Total cost (7 years) 23 030 Total cost (7 years) 4 244

Total cost (per year) 3 290 Total cost (per year) 606

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Axis IP Audio Features
 Installation

> sitedesigner.axis.com tool (web-based)

> Ethernet cabling / PoE
> No 50Hz/60Hz interference
> No certified 110V electrician needed

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 Scalability / Integration

> APIs for integration

> Integration of paging to VMS
> Integration SIP
> Event trigger/action
> DTMF

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 Functionality

> Self-test
> Individual volume
> Always the correct time
> Mobile apps to control/manage
> All-in-one (power, amplifier, equalizer,
speaker)

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 Remote Management

> Remote Control / SNMP

> Zoning with sync
> Scheduling
> Playlist support

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 Audio Sources

> Streaming support (MP3/PLS)

> SIP support
> Pre recorded message
> MP3 music on SD-card
> Paging

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 Calculating SPL at different ranges

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 C1004-E & C2005

> PoE Class 3 (max 12.95W)

> Operating in -20º C to 50º C (-4º F to 122º F) AXIS C2005
> 95dB max sound pressure Network Ceiling Speaker

> Built-in microphone

> 6W Class D amplifier (90% efficiency)
> SD-Card slot
> MP3 mono/stereo up to 320kbps
> 115º spread of audio AXIS C1004-E
Network Cabinet Speaker
> SIP and VAPIX compatible
> IP45 / NEMA 3R (C1004-E)
> Available in sitedesigner.axis.com

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 A&E material

> Axis stencils & coverage shapes for MS Visio

> A&E specs available
> CAD files available
> Declaration of Conformity
> MTBF documents
> AutoDesk Revit

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 Comparison to analog

> All-in-one
> No noise due to magnetic fields in cabling
> On-time scheduled message
> Use existing devices (IP-tel, cell phones, etc)
> Central management of entire system
> Verify working speaker using microphone
> Easily integrated with other IoT-devices
> Apps for mobile operation

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